Professional Documents
Culture Documents
A common saying
There are three types of
lies
• Lies
•Damn Lies
•Statistics
• When looking at a graph - always look at
the scales used on both axis, the labels,
and the size and shape of graph.
• Find out who ran the study, where did they
get their data from, and what are they
comparing.
• Look to see if they left anything out - did
they take some points of data out of
context?
Principles of Graphical Excellence
• Well-Designed Presentation of Data that Provides:
– Substance
– Statistics
– Design
• Communicate Complex Ideas with Clarity,
Precision and Efficiency
• Gives the Largest Number of Ideas in the Most
Efficient Manner
• Almost Always Involves Several Dimensions
• Telling the Truth about the Data
Errors in Presenting Data
• Using ‘Chart Junk’
• No Relative Basis in Comparing Data
between Groups
• Compressing the Vertical Axis
• No Zero Point on the Vertical Axis
‘Chart Junk’
100 25
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
No Zero Point on Vertical Axis
1000 1000
995 900
990 800
985 700
980 600
Number of Votes
Number of Votes
975 500
970 400
965 300
960 200
955 100
950 0
Piz z a Ho t Do g s Burgers Piz z a Hot Dogs Burgers
Fa v o r it e Fo o d Favo r ite Fo o d