Professional Documents
Culture Documents
Ben Weaver
Jed Parker
Kyle Wismer
Brandon Adawi
Kurt Jorgensen
BIG IDE A
STRATEGY STATEMENT
The focus of this advertising campaign is to build
global awareness for the Monopoly brand. The
advertising will convince 18 to 34 year olds from
around the world that Monopoly is more than just a
game created by Americans for Americans, but a
game for all people internationally. This campaign will
familiarize the world with the Monopoly Brand.
Support for this campaign will rely on the online
versions of Monopoly to get people playing from
anywhere at any time regardless of which country
they are from.
It will help to convince the audience that Monopoly is
working hard to include the cultures from around the
world. This campaign will cause people to realize that
Monopoly is already a part of their own culture. It will
set a tone of unity amongst countries as well as draw
people to the hope of winning the tournament.
S LO G A N
Own it all!
E VE N T M A RK E T I N G
E VE N T M A RK E T I N G
P U BL IC R EL AT I O N S
S AL E S P RO M O T I O N
N E W M E DI A
DIR E CT M A RK E T IN G
AD VE R T IS I N G
T E LE V IS I O N S T O RY BO A RD
RA DIO S T O R YB O ARD
Audio
DONALD: Do you have what it
takes to own it all?
Monopoly'
Get'Ready'for'the'Tournament'
30'
April'2,'2013'
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SFX'
UPBEAT'MUSIC'PLAYING'THROUGHOUT'AD'
SON:'
(VOICE'OF'A'FIVEOYEAR'OLD'BOY)'Mom,'whats'that'thing'on'Dads'face?'''
MOM:' Its'for'the'Monopoly'World'Tournament'that'Dad'is'preparing'for.'Dad'
says'it'will'give'him'good'luck.'People'compete'from'all'around'the'world.'
The'international'winner'will'receive'one'million'dollars!'
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SON:' Well'I'think'Dad'needs'all'the'help'he'can'get.'
DAD:' Hey,'I'heard'that!'
MOM:' Oh,'thats'dads'new'Monopoly'man'mustache'that'hes'trying'to'grow'out.'
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SON:' Why'is'he'doing'that?'
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DJ:'
The'Monopoly'World'Tournament.'Download'the'Monopoly'app'for'
instructions'on'entering.'
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