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the CND (Committee for Nuclear Disarmament) in 1959. However, the disunited Labour
Party was debatably due to the economy as the economic ideologies within Labour differed
greatly. Bevan and Gaitskell opposed one another, Gaitskell wanted to adhere to the postwar consensus which was creating the age of affluence, support the construction of nuclear
use and to abolish Clause Four (commitment to nationalism); Bevan on the other hand
opposed prescription charges and campaigned for nationalism. The Gaitskell-Bevan split
was predominantly based on economic ideology which was the root cause of Labour
disunity, economy is therefore the most important reason for Conservative dominance.
Another significant reason for Conservative dominance is the adherence to the post-war
consensus by the Conservative Party. As the consensus included Britain having a mixed
economy, full employment, welfare benefits and more, this suggested an improvement for
the citizens lives which boosted Conservative Party popularity. The Conservatives
committed to the consensus, evidently seen through the decision not to privatise industries
this displays the partys movement away from right-wing policies (privatised companies and
industries). The government also maintained a good relationship with the Trade Unions
which contrasted Labour Partys disunity and internal dispute with the Trade Unions. The
Conservative image of a stable political party possibly contributed to their dominance.
However, some historians would argue that this is not a valid argument as although the
public were partial to the consensus and supported the party adhering to it, the reason they
did so was to sustain high living standards. With the Conservatives continuing Labour
welfare reforms through the consensus (NHS, benefits system and council housing) they
ultimately raised the average living standards in the country; growth in the economy allowed
for a boost in investments into the welfare system thus living standards in Britain rose. The
relationship with the Trade Union resulted in good working conditions and wages. Therefore
this factor supports the view that the economy was significantly more important and
underpins voters decisions during this period.
Finally, some historians argue that key personalities in the Conservative Party during 195164 ensured Conservative dominance. The public naturally seek confident and strong leaders
for the government and a united party, the Conservative Party were the only political party
that presented this. Conservative confidence can be seen through Lord Woolton and Butlers
lead roles in the 1945 General Elections which increased public appeal. Butler was also well
regarded as the Chancellor of the Exchequer and Macmillan was referred to as Supermac
Macmillan had successfully reached all his targets as Housing Minister and had built
300,000 new houses in 1951-55 due to his charisma and confidence as a politician. These
contributed to the dominating popularity of the Conservative Party which validates their
dominance in government. However, this is not a compelling argument for Conservative
leadership for 13 years as Anthony Eden caused the Suez Crisis in 1956 which had financial
repercussions and ultimately presented the Conservative party as disorganised. Additionally,
Butler gained popular as a political individual due to his economic policy, the give away
budget in the 1955 General Election led to a 134 million tax cut. The popularity of key
personalities within the Conservative government was ultimately rooted in the economy.
In conclusion, the economy was the main reason for the Conservative dominance as the
success of a political party in government is fundamentally assessed by the economy, the
feel good factor. The growth of the economy led by a government is more important than
the political ideology as the public are in general merely concerned with their living standard,
the higher the living standards the better the mood of the citizens, thus, increasing the
likelihood of the general public swinging towards electing for the same government: the feel
god factor. During 1951 to 1964 living standards were high resulting in favourable
Conservative support, for the public, there was just no reason to otherwise.