LUMINA Caf

Jason Park
Lumina Caf
Ph: 206-000-0000
Fax: 206-000-0000
E-Mail: jasonpark@luminacafe.com

Page 2 of 15

I.

Table of Contents

I.

Table of Contents .................................................................................................................................... 2

II.

Executive Summary ................................................................................................................................ 3

III.

General Company Description ............................................................................................................. 4

IV.

Operation Plan ......................................................................................................................................... 5

Page 3 of 15

II.

Executive Summary

Lumina Caf is determined to be the daily go-to caf and to be an essential part of everyday life. A
cozy place where coffee enthusiasts can eat, drink, dream and relax with friends or family. With a
growing demand of excellent brewed coffee, food and service, Lumina Caf will take advantage of
its location in Capitol Hill to gain a core of repeat customers. Lumina Caf will provide its
customers with unsurpassed service, food and drinks in the area.
Our objectives for the first year of operation are to:

Be selected as the best new caf in the area within a year of opening

Make at least 70% of new customers a repeat customer

Double our profits within 1 year

Our goals are to:

Stay true to our company values, which is to always make the satisfaction of our customers
the number one priority

Become a recognized name within the community known for a good reputation of serving
excellent food and coffee

Support local business and farming community through buying and partnering with local
businesses and farmers markets

Be positively involved within the community

Page 4 of 15

General Company Description

Title of Business: Lumina Caf
Mission Statement: Our mission is to be the caf customers goes to even if it means being a few
minutes late to a meeting, in other words the cafe that you and your friends say is totally worth it.
A place where customers can forget about daily stresses and immerse themselves in the relaxing
moment of drinking coffee and eating awesome food in a comfortable atmosphere.
Business Philosophy: Our philosophy is to never compromise on quality of our services and to
provide our customers with the best experience possible. We will accomplish this by creating a fresh
and inviting atmosphere, sourcing local ingredients, and hiring employees with values that align with
our company.
Growth and Profit: Lumina Cafe will take advantage of the strong demand for high quality coffee
and food. Lumina Caf plans to create profit with effective management designed at producing and
growing a loyal customer base. Lumina Caf will also utilize fliers, posters, and cross-promotions
from other businesses to build up a large client base. Lumina Caf will position itself as unique caf
where its customers can enjoy a cup of impeccably brewed coffee and also spend their time in a cozy
environment. A large fireplace, dimmed lighting with several hanging Edison light bulbs, cozy chairs
and acoustic music will allow our customers to relax and immerse themselves in a comfortable
atmosphere. This atmosphere, in addition to great coffee and food is what will differentiate Lumina
Caf from its competitors and drive the production of repeat customers.

Page 5 of 15

III. Products and Services

Size of Business: Lumina Caf will be able to accommodate 34 seats
Hours of Operation: Lumina Caf will be open Monday Friday from 6:30 AM 7:00 PM and
Saturday Sunday 7:00 AM 6:00 PM
Style of Service: Lumina Caf will operate as a to-go and sit-down cafe, where patrons will order
at the register and seat themselves. Drinks will be picked up by customers at the coffee bar, however
food will be brought to sit-down customers by staff. Only breakfast and lunch items will be served.
Type of Menu: Lumina caf will have a menu that includes various brewed coffee drinks. The
menu will also include small portable breakfast items and easy to assemble lunch items such as
paninis and salads. The menu will be displayed on a large chalkboard behind the sales counter with
custom designs and professional handwriting.
Items for Sale: Lumina caf will serve espresso-based drinks such as mochas, lattes, cappuccinos,
Americanos, macchiato, etc. The caf will also serve brewed coffees, teas, hot chocolate, and chai.
Lumina caf will also offer its customers made to order Panini sandwiches, small breakfast items,
salads and soup. Lastly, the caf will also sell coffee beans for the customers who enjoy having the
option of brewing at home.
Type of Dcor: Lumina Caf will have a modern but warm and intimate semi-industrial interior.
The caf will be dimmed for a relaxing atmosphere with high ceilings and several hanging Edison
light bulbs to mimic a sky of stars. The walls will be the natural exposed brick from the building.
The tables will be made of reclaimed wood stained with a rich maple color. The floor will be made
of dark rustic wood. A large fireplace will be the centerpiece and eye-catcher of the caf and the
first object visible when customers walk in. This is the type of caf you want to be in on a cold
blistery fall or winter in Seattle to read a book by the fire or have a catch-up session with your old
friend.

Page 6 of 15

Type of Furnishings: Lumina Caf will have one large communion-style table with a bench on
each side that can seat 10 people total. There will be 5 square tables scattered around the fireplace
that can accommodate 4 customers each. There will be 4 additional individual seats each with a small
side table next to the fireplace with cushiony high-back chairs. The menu will be displayed on a large
chalkboard with custom professional handwriting.

Page 7 of 15

Sample Menu:

Page 8 of 15

Standardized Recipe:

Pesto Turkey
Panini

Yields 1 serving

Portion: 1 sandwich

Total cooking time: 13 minutes

Ingredient

Amount

Procedure

Focaccia Bread

2 Slices each slice about

3" x 4"

Slice focaccia loaf into 4" long piece, cut in half

hamburger style

Prepared Pesto

2 tbsp

Combine mayo and pesto and stir in small bowl until
evenly mixed

Mayonnaise

2 tbsp

Spread on each slice of focaccia bread

Turkey

4 oz

Baby Arugula

1/2 cup

Pre-sliced Mozzarella

2 slices (2 oz)

Assemble Panini by placing chicken, arugula, tomato
slices, and sliced mozzarella on focaccia slices. Place
assembled Panini into Panini press for 3 minutes, or
until bread is toasted and cheese is melted.

Tomato

2 large slices

Page 9 of 15

IV. Operational Plan

Location: Lumina Caf is located within the bustling neighborhood of Capitol Hill in Seattle.
Capitol Hill has the youngest population near downtown with a median age of 35. Two thirds of
the population in Capitol Hill has an associates degree or higher, making it one of the most educated
neighborhoods. Capitol Hill also has a walk score of 90 out of 100. All of these statistics will serve
Lumina Caf well in terms of the population that is being targeted. Since the neighborhood is well
educated that means that our customers will most likely have had experience drinking an above
average amount of coffee in their lifetime. The walkability of Capitol Hill will lend to easier access
to our caf since parking can be scarce at times. Overall, Capitol Hill will help Lumina Caf
generate a loyal customer base by providing easy access and a young demographic to target.
Required Space: In order to accommodate 34 seats and an area for drink and food preparation,
Lumina Caf will be situated in a 1,360 square foot building.
Design/Layout: The idea behind the layout of Lumina Caf is functionality and to attract
customers. In terms of functionality, we want our employees to be able to work efficiently by having
the coffee, food prep and point of sale all in the same area. Since we will only have 2-3 employees
during shifts, this set up will allow one to be at the cash register, while the other employees can
prepare drinks or foods. The receiving area is near the storage to make supply delivery fast and
efficient.
We also think it is important that our employees greet our customers when they first walk in, so the
point of sale has been located near the entrance of the caf. In order to attract and create curiosity
among potential customers weve placed several large windows around the caf, where customers
will be able to look-in and see the large fireplace in the center. The fireplace is also the centerpiece
of the caf, with tables and additional individual seating surrounding it. The fireplace has a 360
degree view, so it is viewable anywhere a customer sits.

Page 10 of 15

Equipment List:
Item
Espresso Machine
Coffee Grinder
Coffee Brewer
Panini Press
Commercial Refrigerator
Commercial Dishwasher
Under-counter Refrigerator
Stainless Steel Prep Table
Under-counter Icemaker
3 Compartment Sink

Brand
La Marzocco GB/5 Commercial Machine Semi Automatic
Compak F8 Fresh Espresso Grinder
BUNN Infusion ICB DV Commercial Coffee Brewer
Avantco P78 Grooved Commercial Panini Sandwich Grill
Frigidaire Commercial 19.4 cu. ft. Single Door
Jet Tech (F-14) High-Temp Multi-Purpose Warewasher
Avantco TUC27R 27" Single Solid Door
Regency 24" x 72"
Manitowoc UY-0140A
Regency

Cost
$12,800
$1,556.00
$870.00
$220
$1,799
$2,000
$869
$128
$1,549
$349

Equipment Specification:
Since the core of our business is producing coffee, we will need a reliable espresso machine. Though
it will be an expensive investment, our business relies on coffee and will require a reliable espresso
machine. After consulting with multiple coffee shop forums, we chose an espresso machine by La
Marzocco. This brand of espresso machine is considered the holy-grail among the coffee shop

Page 11 of 15

community for its reliability, quality, and consistency. As a business, it is very important to have
consistency and quality so that customers will return for more. We also chose the semi-automatic
version because we will have experienced baristas that will know the nuances of using commercial
espresso machines. This machine produces 50-100 shots of espresso an hour, which will suit the
needs of our small caf. Lastly, the La Marzocco is a beautiful piece of equipment that will match
the semi industrial design of our caf.

Marzocco GB/5 Specifications and Features:

Double Boiler: Eliminate inconsistency while also speeding things up with this double
boiler machine, capable of extracting espresso and steaming milk at the same time with very
little temperature variance.

Personal Preference: Select from a variety of models depending on your personal

preference of machine style; automatic (AV), semi-automatic (EE), and mechanical paddle
(MP).

Articulating Steam Wand: The steam wands on the GB/5 can easily be moved into
multiple directions on it's pivot base, allowing for your baristas to comfortable steam and
froth milk comfortably to their preference.

High Capacity: The GB/5 is rated to brew between 50 to 100 shots of espresso an hour,
making it capable of handling the busiest of coffee shops. It has a pre-heating system that
warms water even before it enters the coffee boiler.

Hot Water Dispenser: Make tea or hot cocoa on the fly with the GB/5's quick dispensing
hot water nozzle.

Page 12 of 15

Installed PID: The GB/5 features a PID for complete temperature control, making it even
easier to customize your drinks for those customers with decisive pallets.

Cup Warmer: The top of the GB/5 functions wonderfully as a cup warmer, drawing heat
directly from the boilers to the stainless steel top, priming those latte and shot glasses for
less temperature shock.

Dual Steam Wands: We like to use these for latte art competitions around the office, but
they also serve wonderfully in busy settings where multiple drinks need to be made at once.

Saturated Groups: With brew heads connected directly to the boiler, this feature will ensure
thermal stability for every shot produced.

Direct Water Line: Once you get this machine all plumbed in, never worry about running
out of water mid-shot with automatic refilling directly from your water line.

Food Suppliers: Our primary coffee bean supplier will be Caf Vita Coffee Roasting Company,
which is a local coffee roasting company in Seattle since 1995. Caf Vita not only believes in high
quality coffee beans, but they also believe in social and environmental sustainability by procuring
coffee beans directly from farmers. To partner with a coffee roasting company that shares the same
values of Lumina Caf was a perfect match. Caf Vita also offers valuable barista training to create
the perfect cup of coffee from their coffee beans. Lastly, Caf Vita has a great reputation and since
our caf is dependent on coffee, partnering with Caf Vita will provide the confidence to run our
business smoothly.
For our signature Panini sandwiches and breakfast pastries, we will be sourcing the bread from the
Essential Baking Company. We chose this company because of its local ties and established
reputation. The Essential Baking Company is also a well-recognized name and will provide our
customers with confidence in buying a quality product. The Essential Baking Co. will also supply us
with small pastry items as well.
For our cheese, meats, vegetables for salads and sandwiches, we will source them locally from the
Cap Hill-Broadway Farmers Market. If for some reason we are unable to procure ingredients from
the farmers market, we will purchase these items from Whole Foods.
Inventory Control: Lumina caf will use a combination of a par stock system and mini-max system
for inventory control. We will monitor sales levels for individual items and then use this data to
establish a minimum threshold for each item and re-order inventory when the stock declines. We
anticipate using the mini-max system for more perishables items such as baked goods and dairy
products. We may initially use the mini-max system for coffee beans, but may convert to using a par
stock system after we establish how many beans are used during one full week of business.

Page 13 of 15

Initial Food Order: The initial food order was based on several factors, such as being open for 7
days of the week, seating capacity of 34, serving food twice a day (breakfast and lunch), and
expected turnover (caf is in a high-traffic location).
Initial Food Order (for first week of
opening)
Drinks
Coffee Beans
Soymilk, organic (64oz)
Tea (various loose leaf)
Chai Tea
Milk, organic, fat-free (64oz)
Milk, organic 2% (64 oz)
Milk, organic, whole (64oz)
Drinking Chocolate
Food
Breads
Focaccia Bread Loaf (24x16")
Ciabatta Bread Loaf
Whole Wheat loaf
Gluten-free loaf
Sourdough loaf
Rye loaf
Muffins
Scones
Bread loaves, assorted (banana, zucchini, etc)
Meats
Roasted Chicken
Turkey Deli Meat
Ham Deli Meat
Salami
Cheese
Mozzarella
Gruyere
Pepperjack
Cheddar
Swiss
Provolone
Feta
Vegetables
Tomatoes

Quantity
120 lbs
8 each
1 lb
2 lbs
30 each
30 each
10 each
1 lb

10 each
10 each
4 each
2 each
2 each
2 each
34 each
34 each
5 each
8 lbs
9 lbs
7 lbs
5 lbs
5 lbs
3 lbs
3 lbs
3 lbs
3 lbs
3 lbs
1 lb
20 lbs

Page 14 of 15

Artichoke Hearts (6.5 oz)

Arugula
Basil
Pickles (32 oz)
Romaine Lettuce Heads
Onions
Spring salad mix
Condiments/Dressings/Other
Pesto
Mayo
Balsamic Vinaigrette (16 oz)
Ranch
Bleu Cheese
1000 island
Honey mustard
Soup

5 each
140 oz
35 oz
10 each
20 each
8 lbs
2 lbs
119 oz
119 oz
3 each
3 each
3 each
3 each
3 each
262 fl oz

Startup Budget:
Equipment
Espresso Machine
Coffee Grinder
Coffee Brewer
Panini Press
Commercial Refrigerator
Commercial Dishwasher
Undercounter Refrigerator
Stainless Steel Prep Table
Undercounter Icemaker
3 Compartment Sink
Miscellaneous
Lease (monthly)
Utilities - internet/phone (monthly)
Utilities - Water (monthly)
Utilities - Electricity (monthly)
Utilities - Gas (monthly)
Utilities - Garbage (monthly)
WA Business License Application
Trade Name Registration
Cash Register

Cost
$12,500
$1,556.00
$870.00
$220
$1,799
$2,000
$869
$128
$1,549
$465
Cost
$2,800
$75
$103
$120
$75
$175
$19.00
$5.00
$1,048

Page 15 of 15

WA Food Permit for Seating Capacity 1350

Office Supplies
Food (2 menu items, supply for 1 week)
Pesto Turkey Panini:
Turkey Meat (9lbs)
Mozzarella (5 lbs)
Pesto (17 oz)
Mayonnaise (64oz)
Focaccia Bread Loaf (10 loaves)
Tomatoes (10 lbs)
Arugula (20 oz)
Signature Swiss Mocha:
Coffee Beans (100 lbs)
Imported Swiss Chocolate (5 lb)
Milk, Organic 2%, 64 oz (8 each)
Furnishing/Dcor
High-back chairs (4)
Tables (5)
Large communal table
Chairs (30)
Edison light bulbs (100)
Rustic wood flooring
Fireplace
Caf-ware
Coffee mugs (50)
Plates (50)
Silverware (forks, spoons, knives)

Total

$350
$1,800
Cost
$54
$35
$16
$9
$100
$45
$13
$1,560
$70
$32
Cost
$1,116
$1,250
$750
$2,550
$525
$10,500
$3,000
Cost
$127
$150
$300

$50,728