University of Idaho

VanderStar Relations
Public Relations Representation

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations contributes to the way an organization is perceived by influencing the media and
maintaining relationships with stakeholders. Public relations professionals can
be viewed as discourse workers specializing in communication and the presentation of argument and employing rhetorical strategies to achieve managerial
aims. Our goal for the semester is to represent your company, managing a
Charles Starnes
Contact: 208-916-8649
CharlesStarnes23@yahoo.com

small set of tactics including press release, social media, and personal networking to enhance and maintain a healthy image of your organization

Vander Star Relations

VanderStar

In this new era of Social Media, opportunity that

was never before known is available to all.

A picture is worth a thousand words; Instagram has revolutionized that

adage into a multi million-dollar company, bought by Facebook. With an estimate
of 150 million users, Instagram is an online photo-sharing, video-sharing, and social
networking services that enables you to apply filters and share photos and videos in
other social media sites such as Facebook, Flicker, Twitter and Tumbler.
Bloom and Nectar will be able to reach those customers who communicate
through pictures and videos. Posting pictures of the restaurants specials on
Instagram will enable you to reach your target market while obtaining inexpensive
publicity. Another way you are able to use this social media site, differently from
others, is that you will be able to share your story such as company culture,
employees, atmosphere and current customers. Finally these pictures and videos
can also easily be shared through other social media sites as listed above granting
you more exposure to other customers.

There are more than 500 million tweets a day, and more than 230 million
active users of Twitter, which makes it the perfect platform for businesses like Bloom
and Nectar. Many college age people, as well as adults from all walks of life use
Twitter to keep up with each other, but also to keep up with businesses.
By using Twitter, Bloom and Nectar will be able to advertise new deals, menu
items, and other information that would be beneficial for their potential customer
base, as well as their current customer base. By providing only 140 characters per
tweet, Twitter makes it easy to advertise and reach out to customers in an efficient
and concise way.

Vander Star Relations

VanderStar

Pinterest is a discovery site that posts linked pictures and divides them into
categories: fashion, home dcor, food, and more. A picture of a dessert or entre
could be posted and then attached to a link to a blog post. Pinterest can exponentially expand brand awareness because it averages 2 billion views per day allowing for
optimal chance for attention and anyone browsing the food page could find a link to
the blog.

Facebook was the beginning of the social networking revolution and still
remains at the top of the charts. Its popularity has remained extremely high as
more than 500 million people have an active Facebook today. This site has become
a major business entity in our generation.
Since your businesses resides in a dominant college student population,
social networking platforms such as Facebook connect you with the community and
allow you to target this generation. When you post your weekly specials , people
who like and share your pages promote your business for you which allows free
advertising to their entire list of friends.

On Facebook people can leave reviews and recommendations for your fan
page. This is instant credibility to all of the users of Facebook who find your
page. Because Facebook fluctuates between the #1 and #2 website in the world so
you can potentially touch 15,000 people if you have 100 fans. Multiply that by 10,
now multiply by 100, you now have exponential growth potential. When you post a
picture, video, link, or status update to Facebook, your 100 fans will see it. If one of
them likes your post, their (average) 150 friends will see your post about your
breakfast or dinner. If 2% of her friends click that link and go look at what you
posted, thats 3 people.

Incorporating a blog for Bloom and Nectar will allow the restaurants to communicate picture, articles, and ideas about menu items, events and specials. A blog
allows customers to communicate problems and/or ideas for the businesses and for
the business to respond in detail without clogging up a news feed. The objective of a
blog is to communicate with the customer using as much interaction (picture, video,
story, etc..) as possible.
Creating a blog will provide an opportunity to expand social media outreach.
Because blogs fall into specific categories, a food/ restaurant blog, people searching
for food inspiration can easily stumble across the blog even if they are not near the
area.

Vander Star Relations

VanderStar

FAQ
Food
Where is Nectar and Blooms food from?
All of our food is provided by farmers and growers located on and around the Palouse.
We try to use sustainable produce, and the prices are subject to change.
Is the menu seasonal?
Yes! We are always changing the menu to go with seasonal trends
Is Nectar and Bloom allergy friendly?
We offer some allergy friendly substitutions, but the kitchen is not allergen free.
What does Nectar do with leftover food?
Right now we throw away leftover food at the end of the night, but we are looking for
alternatives for our usable waste.
General
Where is Nectar located?
Our address is 106 W 6th Street. We are located downtown just a few blocks west
of the University of Idaho campus bookstore.
Is parking free and where can I park?
We have a small lot for compact vehicles, but customers can find free three-hour
street parking along 6th street or surrounding streets.
What are the hours?
Monday-Saturday 4 p.m. to close.

Vander Star Relations

VanderStar

Code of Ethics
As professional public relations practitioners we adhere to the standards of the established
PRSA Code of Ethics in addition to the following principles we have set for ourselves.
The PRSA Code of Ethics states we will always provide advocacy to our client.
Vanderstar Relation will always be honest and accurate with our client, in our product and in our
actions. We will give our highest level of expertise when counseling our client or producing
publications.
We will work independently.
We will stay loyal and faithful to our client, and we will always demonstrate fairness when dealing with clients, employees, competitors or the public.
Vanderstar will adhere to the highest ethical standards because without ethics, we are nothing.
In all situations and at all time, we will maintain our integrity.
We will be fair and truthful in our relations with our group member.
We are committed to providing an environment that is free from discrimination because of race,
color, religion, national origin, disability, gender, sexual orientation, age, martial status and
disability.
We will constantly strive to improve upon all that we do.
We will maintain a positive attitude always be respectful, loyal, stay humble and never be arrogant.
We will maintain an honest working environment.
We shall communicate with one another clearly, truthfully, and frequently to ensure that diverse
ideas are heard and informed decisions can be made.
We shall encourage sharing information, opinions, and feeling when facing significant choices
while also respecting privacy and confidentiality.
We should recognize that as a team, we are working toward a common goal:
*Ask for assistance when needed
*Help one another when necessary
*Be responsible for finishing the tasks to which they are assigned even if they are helping
other individuals with their task.

Vander Star Relations

VanderStar

Memo for Nectar and bloom

April 23, 2014

To:
Bloom
403 S. Main Street
Moscow, ID, 83843

Nectar

105 W 6th Street

Nikki and Scott Woodland:

We are taking this opportunity to tell you where our team stands with the portfolio our team
promised.

We have already written news releases in a range of topics, and compiled an FAQ or a Frequently Asked Questions page, which answers the questions that one would have about
these business establishments.

We are currently working on getting Bloom and Nectar onto various social media platforms
like Facebook, Instagram and Twitter. We will complete this within two weeks.

Another project that we have coming up is a letter to the editor for The Spokesman-Review.
In this, we will write in support of local businesses, or something informing the public of an
upcoming event.

We are also compiling a Code of Ethics for our team, Vanderstar Relations that we would like
to share with you.
We will have our portfolio done by May 17th.
Thank you,
Vanderstar Relations

Vander Star Relations

VanderStar

Jamie Sterbis
233 Southview Ave. 9-301
Moscow ID, 83843
605-695-2580
Editor:
Supporting local farmers is the lifeblood of business Nectar, a small downtown restaurant, serves dishes inspired and provided by famers of the Palouse.
In Mary Mimosas article Where Have the Farmers Gone, published April
14, 2014, Mimosa heavily criticized downtown Moscow for not doing business with local farmers.
Nectar and our sister restaurant, Bloom, strive to serve our customers 100
percent local dishes. Though we do agree that more restaurants downtown
should take advantage of the fresh produce, meat, and grains provided by
the farmers of the Palouse, this article neglected to mention that not all the
restaurants are neglecting the local farmers.
Nectar would like to encourage Mimosa to do an elaboration on her article
and expand on the few businesses downtown that are looking out for farmers. We also encourage the public to come experience where the farmers
have gone Nectar.

Sincerely,
Jamie Sterbis

This is for the Moscow Pullman Daily News. This is not from a real article, but
Nectar would reply to a story like this in a similar fashion if this type of story
was ever published.

Vander Star Relations

VanderStar

Jamie Sterbis, PR
Ster8561@vandals.uidaho.edu
605-695-2580

Bryce Blakenship
Manager -- Nectar
208-882-5914

RUNNING IN THE SUN CAN BE FUN FOR EVERYONE

April 23, 2014 Moscow, Idaho Bloom and Nectar, two of Moscows downtown restaurants, are holding a Fun Run Marathon at 8 a.m. May 5, 2014 beginning at the Kibbie Dome with local, homemade breakfast and drinks along the way for participants
and supporters.

All of the food is donated by local farmers and growers and the chefs of Bloom and
Nectar will be cooking an assortment of breakfast/brunch items supplied by the farmers.

Race entries are $50 and packet pick-up will be in Memorial Gym from 5 p.m. to 8
p.m. May 6th. All of the proceeds from the race will be donated to the Red Cross, and
all leftover food will be donated to the local food banks.

Nectar and Bloom are partnering for the first time to put on this event, and if they
reach 500 race participants they will contribute 10 percent of profits from the restaurants during 2015 to a local charity of the publics choosing.

These restaurants cannot do it alone. Those interested in volunteering to serve food,

direct traffic, pass out water, or distribute packet pick-up are extremely appreciated.
All of the information for the event, including signing up for volunteering, can be
found at Nectars website http://www.moscownectar.com.

###

Vander Star Relations

VanderStar

News Release

Contact: Nikki Woodland

Bloom/Nectar
Phone: 208-882-4279
Moscow, Idaho, 83843
For Immediate Release
Charles M. Starnes
208-964-3587
Bloom/NectarNews Release

Bloom and Nectar cook all organic food to ensure the health of community
Come in and enjoy a healthy meal
Moscow, Idaho, March 26, 2014: Nectar and Bloom of the Moscow, Idaho, community are creating awareness of the importance of local organically grown food
by ensuring the high quality food that they serve.
All food and beverage made at these locations are freshly made, everything from
their fresh press coffee to their daily baked artisan bread.
Owners Nikki and Brett Woodland personally take responsibility for finding the
best quality organic local food supply for their restaurants.
Hours of operation for Bloom are Sunday-Wednesday 8a.m.-2p.m. ThursdaySaturday 8a.m.-10p.m. and Nectar Monday-Saturday 4p.m.-10p.m.
Everything from produce to meat, coffee or wine is locally organically collected.
For more information or to make reservations contact Nikki or Brett Woodland at
208-882-4279.
###

Vander Star Relations

VanderStar

Letter to the editor

Moscow-Pullman Daily News

Bloom and Nectars Weekly Deals

The owners of Nectar and Bloom have created two restaurants that
are unique and separate themselves from all restaurants in the Palouse area. They have found it difficult to attract a larger number of college students in the area because of the idea that they are expensive places to eat.
What most college students do not know is that there are weekly specials
that both restaurants have provided to attract their demographic. On Tuesdays, Nectar does half off all bottles of wine and has a delicious meatball
sandwich and mashed potatoes for only $10. On Sundays Bloom offers 10
percent off of all breakfast items to attract young college students. The food
at these locations are organic and locally grown, and their menus show
great cultural diversity. For a delicious, healthy and good priced meal,
check out either locations for their weekly college specials.

Vander Star Relations

VanderStar

Vander Star Relations

VanderStar

Vander Star Relations

VanderStar