Professional Documents
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25 -23 2013
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:
- Asongu, J.J., (2007). "The Legitimacy of Strategic Corporate Social Responsibility
as a Marketing Tool", Journal of Business and Public Policy, JBPP: Vol. 1, No. 1.
- Belal Uddin, Mohammed, et. al., (2008), "Three Dimensional Aspects of Corporate
Social Responsibility", Daffodil International University, Journal of Business and
Economics, Vol. 3, No. 1.
- Betlis, R.A. & Hitt, M.A. (2000) The New Competitive Land Scape. Strategic
Management Journal, 16, 7-19.
- Carter, A.J. and Burritt, R.L. (2007) "By whatever name: a typology of corporate
social responsibility", Journal of the Asia-Pacific Centre for Environmental
Accountability, 13(4), pp. 19-29.
- Covin, J. G. and Slevin, D. P and Heeley. M. B. 2000. Pioneers and Followers:
Competitive Tactics, Environment, and Firm Growth. Journal of Business
Venturing, 15(2): 175210.
24
25
- Valentine Sean (2007). Perceived organizational ethics and the ethical decisions of
sales and marketing personnel. Journal of Personal Selling vol xxix no 4 pp.373388.
-Weihrich Heinz and Koontz Harold (2003) Management: A Global Perspective
International Edition McGraw Hill Inc. New York USA.