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0.109
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- 2010

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as a Marketing Tool", Journal of Business and Public Policy, JBPP: Vol. 1, No. 1.
- Belal Uddin, Mohammed, et. al., (2008), "Three Dimensional Aspects of Corporate
Social Responsibility", Daffodil International University, Journal of Business and
Economics, Vol. 3, No. 1.
- Betlis, R.A. & Hitt, M.A. (2000) The New Competitive Land Scape. Strategic
Management Journal, 16, 7-19.
- Carter, A.J. and Burritt, R.L. (2007) "By whatever name: a typology of corporate
social responsibility", Journal of the Asia-Pacific Centre for Environmental
Accountability, 13(4), pp. 19-29.
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24

- De Ven (2008) , An Ethical Framework for the Marketing of Corporate Social


Responsibility, A Post-Watergate View, Business Horizons (April). 75-80.
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George D. & Kaler John. (2003) Introduction to business ethics. First edition
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rd

ed, Prentice Hall: New Jersey, U.S.A.

- Heslin, A. Peter. and Ochoa, D. Jenna.(2008).Understanding and developing


strategic corporate social responsibility, Organizational Dynamics, Vol.37, No.2,
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Hoffmann Press.
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professionals satisfaction with supervisor and coworkers. Journal of Personal
Selling vol, 2, no 3 pp.227-242.

25

- Valentine Sean (2007). Perceived organizational ethics and the ethical decisions of
sales and marketing personnel. Journal of Personal Selling vol xxix no 4 pp.373388.
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International Edition McGraw Hill Inc. New York USA.

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