CHAPTER 5

Internal
Scanning:
Organizational
Analysis
(Continued)
STRATEGIC MANAGEMENT & BUSINESS POLICY

12TH EDITION

THOMAS L. WHEELEN

J. DAVID HUNGER

5-1

Strategic Marketing Issues

Market Position & Segmentation

Marketing Mix
Product Life Cycle
Brand & Corporate Reputation

5-2

Product Life Cycle

5-3

Strategic Financial Issues

Financial leverage

Capital budgeting

5-4

Strategic Research & Development Issues

R&D Intensity
Technological Competence
Technology Transfer

5-5

Technological Discontinuity

5-6

Strategic Human Resource Management Issues

Human Resources Management

Increasing use of teams

Union relations
Temporary workers
Quality of work life
Human diversity

5-7

Internal Factor Analysis Summary Table

5-8