QUESTIONNAIRE

Name
Profession
Contact

1.

What is your age?

Less than 10 years
10-20 years
20-30 years

30-40 years
40-50 years
More than 50 years

2.

What is your current monthly income (in Rupees)?

Nil
10000-20000
20000-30000

30000-40000
40000-50000
>50000

3. How often do you purchase biscuits?

Daily
Once in 2-3 days
4.

What attracts you most to a new untried brand of biscuits?

Advertisements
Taste described
Attractive Packaging
Cheaper Price
Biscuit Name/Picture
Other's opinion

5. Where do you generally buy biscuits from?

Retail Stores
Super Markets
6.

Once a week
Once a month

When do you generally eat biscuits?

Breakfast
Tea Break/Snacks
In between meals

Wholesale Markets

Whenever Hungry
While studying/working
While travelling

7. Which type of biscuit will you like to eat

_____________________________________________________________

8. When you hear the word biscuit, what is the first brand that comes in your mind?
_____________________________________________________________

9. Rate the following attributes in biscuits

Most
Important
Taste
Brand
Price
Packaging
Advertisements
Variety
Availability
Different Sizes / Packages
Freshness
Nutrition

Important

Neutral

Not important

Not important
at all