Professional Documents
Culture Documents
Language
Lesson Aim: By the end of this lesson I
will understand the techniques
used in a speech to persuade
its audience
Over to You:
Over to You:
When have you been moved, affected or
influenced by a speaker?
Who do you think is a successful speaker?
What makes them successful?
Make a list of adjectives that you could
use to describe a speech, for example
animated
Persuade
To exaggerate
Audience
Appeal to
Hyperbole
Direct Address
Emotive Language
Rhetoric
Persuasive Language
Purpose
Commands
Rhetorical question
Rhetoric
Techniques of Rhetoric
We read and hear lots of persuasive
words every day, although we may
not be aware that we are being
persuaded.
Persuasive writing tries to make you
believe something or think in a
particular way.
Where would you see, hear or read
persuasive techniques being used?
The Rhetorical
Triangle
Ethos
Logos
Pathos
The appeal to
pathos
emotion.
The persuasive
ethos appeal of one's
character.
Ethos Credibility
The persuasion lies in the
power and authority of the
speaker
Persuading by convincing
the audience that the
speaker is worth listening
to and evaluating:
- Trustworthiness
- Writers reputation
- Writers ability to call on
expert knowledgewith
Ethos Credibility
Calls on research or expert
opinion
It appears to be a restrained,
sincere, fair-minded
presentation.
e.g. Research shows .
Doctors say
Use of facts/statistics
Persuasive writing uses facts and statistics
to force you to believe something is true.
For example: Whizz cleaning product kills
90% of all known germs
One in ten people
Facts and figures will support your
argument and will give evidence that an
opinion is true.
Pathos =
Emotions
Emotive Language
(emotive = to bring about a certain feeling)
http://news.bbc.co.uk/2/hi/asia-pacific/7410085.stm
Language Devices
Persuasive writing uses language devices
to create powerful effects and visual
images in the minds of the audience
Figurative language such as symbolism,
metaphors, similes, personification:
We must break free from the
chains of oppression
Alliteration
Repetition of consonant sounds.
Used to draw attention to certain words
Often affects or conveys tone
Tone
The writers attitude towards a subject.
The tone of the composer may be expressed
through the persuasive techniques used or
language choices made
Tone may be happy, frustrated, hopeful,
reflective, etc.
Assertion
A point of view expressed as fact
Give your audience a strong statement of
belief, then go on to justify and expand on
your ideas
Use of first person to make your writing
strong and personal
I agree I think I believe
Rhetorical Questions
These questions dont need an answer but
are asked to make the reader think
Why is this an
effective
advertisement?
How does the
rhetorical
question appeal
to the responder?
Hyperbole
Hyperbole = Exaggeration / over the top
language
Persuasive writing can be very dramatic
and often exaggerates a lot
Anaphora
Repetition of one or more words at the
beginning of more than one clause.
Adds emphasis to the words being spoken
Asyndeton
Direct Address
Persuasive writing often uses the pronoun
you and your to make the audience feel
as though they are being
spoken to directly
Use of collective pronouns
us, we, and our also gets
the audience involved
Why is this poster effective?
Use of Verbs
A form of command
telling the reader what to
do or how to behave
by use of modal verbs
Humour / Anecdotes
Anecdotes An anecdote is a
short tale narrating an interesting or
amusing biographical incident
Second Guessing
Anticipating a counter argument.
Trying to predict what your audience could
say in opposition to your argument.
2.
3.
Persuade
Audience
Appeal to
Hyperbole
Direct Address
Emotive Language
Rhetoric
Persuasive Language
Purpose
Repetition / lists / tripling
Commands
Rhetorical question
Logos
Ethos
Pathos