Professional Documents
Culture Documents
Contents
Rates and Discounts 1
Split PEOPLE 2
Split-Run Editions 2
PEOPLE Top 10 2
PEOPLE Top 20 2
Feature Issues 3
Production Specifications 5
*Feature Issues I: Half Their Size, Bachelors, Best & Worst Dressed ** Feature Issues II: Oscars, Sexiest Man Alive †
On newsstand for two weeks
PAGE 2
NATIONAL ISSUES FEATURE ISSUES I* feature issues ii** world’s most YEAR END †
beautifuL †
Rate Base 1,725,000 1,800,000 1,850,000 1,900,000 2,100,00
4-Color $178,620 $187,174 $192,511 $197,373 $217,783
Closing dates are seven weeks prior to issue dates. Normal discounts apply.
Split-Run Editions
An advertiser buying the national circulation may split copy along State, Metro or Spot market lines (see page 4). Split PEOPLE is limited to full-size run-of-book pages.
Closing dates are seven weeks prior to issue dates, regardless of coloration. A 5% margin must be allowed in the circulations of split runs. Split-Run Premiums are noncommissionable and do not earn discounts/credits or contribute to
commitment levels.
PEOPLE Top 10
NATIONAL ISSUES FEATURE ISSUES I* feature issues ii** world’s most YEAR END †
beautifuL †
Rate Base 1,441,000 1,504,000 1,545,000 1,587,000 1,754,000
4-Color $154,951 $162,409 $166,956 $171,199 $188,896
Black & White $108,460 $113,685 $116,875 $119,848 $132,225
Markets: New York, Los Angeles, Chicago, Philadelphia, Boston, Washington, DC/Baltimore, San Francisco, Orlando/Daytona/Jacksonville/Tampa, Detroit, Dallas/Ft. Worth
PEOPLE Top 20
NATIONAL ISSUES FEATURE ISSUES I* feature issues ii** world’s most YEAR END †
beautifuL †
Rate Base 2,010,000 2,097,000 2,156,000 2,214,000 2,447,000
4-Color $200,126 $209,671 $215,724 $221,145 $244,008
Black & White $140,081 $146,768 $151,015 $154,812 $170,802
Markets: New York, Los Angeles, Chicago, Philadelphia, Boston, Washington, DC/Baltimore, San Francisco, Orlando/Daytona/Jacksonville/Tampa, Detroit, Dallas/Ft. Worth, Houston/Austin, Minneapolis/St. Paul, Charlotte/Greensboro/High
Point, Seattle/Tacoma, Denver, Hartford/New Haven, Knoxville/Nashville, Raleigh Durham/Richmond, Sacramento/Modesto, Cincinnati/Dayton
These editions are available in full-page units only, and aIl discounts apply.
*Feature Issues I: Half Their Size, Bachelors, Best & Worst Dressed **Feature Issues II: Oscars, Sexiest Man Alive †On newsstand for two weeks
PAGE 3
SPECIAL OPPORTUNITIES
Feature Issues Special Advertising Sections
PEOPLE’s seven special feature issues are the media powerplays of the year, Showcase your brand in these special-focus environments featuring compatible
delivering the biggest audiences anywhere, driving huge impact for your brand. adjacencies for your ad page.
Half Their Size Rate Base: 3.6 million Audience: 45.5 million Screen Actors Guild Awards
Put your brand on the resolution lists of 45.5 million consumers in an environment of Put your brand center stage during awards-show season in a compelling celebrity
diet, fitness and healthy weight-loss. environment celebrating the only awards show where actors honor actors.
Issue Date: January 11 On Sale: January 1
Emmy Awards
Oscar® Rate Base: 3.7 million Audience: 46.8 million Be part of the excitement of television’s biggest night with the official entertainment
No one brings readers access to Hollywood’s biggest night like PEOPLE. And our magazine of the Emmy Awards and The Television Academy.
Oscar special is a bigger must-see than the broadcast itself, with an unmatched
audience of more than 45 million. Family Fun & Games
Issue Date: March 22 On Sale: March 12 Make your brand a family favorite just in time for back-to-school shopping in this
targeted environment for parents, full of great ideas for fun family activities and
World’s Most Beautiful Rate Base: 3.8 million Audience: 48 million entertainment.
PEOPLE celebrates a world of beauties, inside and out, in our most gorgeous
package, filled with stunning photography plus the stars’ beauty secrets, personal
perspectives and more. Special Opportunities Calendar
Issue Date: May 10 On Sale: April 30 Feature Issue Ad Close Friday On Sale
Half Their Size Jan. 11 Dec. 7, ’09 Jan. 1, ’10
Hottest Bachelors Rate Base: 3.6 million Audience: 45.5 million
PEOPLE’s annual roundup of gorgeous single guys creates immediate attraction for Golden Globes Walkup* Jan. 18 Dec. 14, ’09 Jan. 8
your brand. Golden Globes*/SAG section** Jan. 25 Dec. 21, ’09 Jan. 15
Issue Date: June 28 On Sale: June 18
SAG* Feb. 8 Jan. 4 Jan. 29
Best & Worst Dressed Rate Base: 3.6 million Audience: 45.5 million GRAMMY Insider Feb. 8 Jan. 4 Jan. 29
Wrap your message in the biggest fashion event of the year, filled with head-to-toe GRAMMYs* Feb. 15 Jan. 5 Feb. 13
coverage of Hollywood’s fashion highs and lows. Oscar® March 22 Feb. 15 March 12
Issue Date: September 27 On Sale: September 17 Mother’s Day Gift Guide* May 3 March 29 April 23
Sexiest Man Alive Rate Base: 3.7 million Audience: 46.8 million World’s Most Beautiful May 10 April 5 April 30
The cultural phenomenon that defines hot. Make a date with the most debated and Moms Feature* May 17 April 12 May 7
anticipated franchise of the year and reach an audience in a passionate mood. Father’s Day Gift Guide* June 21 May 17 June 11
Issue Date: November 29 On Sale: November 19 Bachelors June 28 May 24 June 18
Fall TV Preview* Sept. 6 Aug. 2 Aug. 27
Best of 2010 Rate Base: 4.2 million Audience: 53 million
Be part of the last word on a memorable year, PEOPLE’s final celebration of Family Fun and Games** Sept. 6 Aug. 2 Aug. 27
unforgettable moments and newsmakers, plus special features including year-end Fall Movie Preview* Sept. 13 Aug. 9 Sept. 3
celebrity quizzes and more. Best & Worst Dressed Sept. 27 Aug. 23 Sept. 17
Issue Date: December 27 On Sale: December 17 Emmys section** Oct. 14 Aug. 30 Sept. 24
Source: MRI Spring 2009 Sexiest Man Alive Nov. 29 Oct. 25 Nov. 19
Holiday Gift Guide* Dec. 6 Nov. 1 Nov. 26
Style Gift Guide* Dec. 13 Nov. 8 Dec. 3
Special Editorial Features
Best of 2010/Year End Double Dec. 27 Nov. 22 Dec. 17
Position your brand within these engaging special-coverage features in 2010.
GRAMMY® Awards
All-access coverage of music’s biggest night—the 52nd Annual GRAMMY Awards—
from the exclusive magazine partner of the GRAMMYs and The Recording Academy.
Emmy Awards
The official entertainment magazine of the Emmy Awards and the Television Academy
brings readers inside the excitement of television’s biggest night.
Heroes Among Us
Be a part of the heart of PEOPLE in our ongoing coverage celebrating real-life heroes
and their inspiring stories.
Gift Guides
PEOPLE editors’ picks for “it” gifts for 45.1 million readers, perfectly timed for the
year’s biggest gift-giving seasons.
Source: MRI Fall 2009
PAGE 4
REGULAR ISSUE STATE RATE BASES REGULAR ISSUE METRO & SPOT MARKET RATE BASES
State 2010 Rate Base State 2010 Rate Base Metro/Spot 2010 Rate Base
Alaska 8,000 Connecticut New York Metro 295,000
Arizona 68,000 New York Metro 295,000 Los Angeles Metro 230,000
Arkansas 20,000 Chicago Metro 150,000
California 420,000 Delaware Philadelphia Metro 135,000
Colorado 62,000 Philadelphia Metro 135,000 Boston Metro 120,000
Georgia / Alabama 130,000 Washington, DC/Baltimore Metro 115,000
Hawaii 15,000 District of Columbia San Francisco Metro 110,000
Idaho 12,000 Washington, DC/Baltimore Metro 115,000 Orlando/Daytona/Jacksonville/Tampa 106,000
Illinois 170,000 Detroit Metro 100,000
Indiana 56,000 Maryland Dallas-Ft. Worth 80,000
Iowa 37,000 Washington, DC/Baltimore Metro 115,000 Houston/Austin 70,000
Kansas 35,000 Minneapolis/St. Paul 70,000
Kentucky 25,000 Massachusetts Charlotte/Greensboro/High Point 65,000
Louisiana 30,000 Boston Metro 120,000 Seattle/Tacoma 65,000
Maine 15,000 Balance Massachusetts 6,000 Denver 54,000
Michigan 115,000 Massachusetts Total 126,000 Hartford/New Haven 54,000
Minnesota 75,000 Knoxville/Nashville 52,000
Mississippi 17,000 New Hampshire Raleigh Durham/Richmond 50,000
Missouri 65,000 Boston Metro 120,000 Sacramento/Modesto 45,000
Montana 11,000 Cincinnati/Dayton 44,000
Nebraska 15,000 New Jersey Portland, OR 41,000
Nevada 34,000 New York Metro 295,000 St. Louis 41,000
New Mexico 16,000 Philadelphia Metro 135,000 Cleveland 40,000
North Carolina/South Carolina 105,000 New Jersey State 430,000 Indianapolis/Bloomington 40,000
North Dakota 9,000 Miami/Ft. Lauderdale 40,000
Ohio 120,000 New York Harrisburg 39,000
Oklahoma 30,000 New York Metro 295,000 San Diego 37,000
Oregon 42,000 Balance New York 67,000 Rochester/Syracuse/Binghamton 34,000
South Dakota 9,000 New York State 362,000 Pittsburgh 31,000
Tennessee 62,000 West Palm 25,000
Texas 205,000 Florida Milwaukee 26,000
Utah 21,000 Orlando/Daytona/Jacksonville/Tampa 106,000 San Antonio 26,000
Washington 82,000 Miami/Ft. Lauderdale 40,000 Grand Rapids 24,000
West Virginia 12,000 West Palm 25,000 Las Vegas 24,000
Wisconsin 70,000 Balance of Florida 20,000 Columbus, OH 22,000
Wyoming 4,000 Florida State 191,000 Albany-Schenectady-Troy 17,000
Buffalo 16,000
Pennsylvania Memphis 15,000
Philadelphia Metro 135,000 Green Bay 13,000
Balance Pennsylvania 48,000 Madison 13,000
Pennsylvania State 183,000 Des Moines 12,000
Greenville/Spartanburg 7,000
Rhode Island
Boston Metro 120,000 Note: BehaviorScan® markets also available. Ask your PEOPLE
sales representative for details.
Vermont
Boston Metro 120,000
Balance Vermont 5,000
Vermont State 125,000
Virginia
Washington, DC/Baltimore Metro 115,000
Balance Virginia 40,000
Virginia State 155,000
PRODUCTION SPECIFICATIONS
1) All Web Offset. PEOPLE subscribes to the SWOP (Specifications for Web Offset 5) Unit Sizes Available
Publications) standards. For complete mechanical requirements, visit our Web site at
direct2.time.com or write to PEOPLE Production, 1271 Avenue of the Americas, 27th Unit Size Live/Safety Trim
floor, NY, NY 10020, or call (212) 522-0785. Fax (212) 522-0536. Page 81⁄8” x 103⁄4” 7” x 10” 77⁄8” x 101⁄2”
Spread 16” x 103⁄4” 15” x 10” 153⁄4” x 101⁄2”
For supplied-unit specifications, call (212) 522-0785. 1
⁄2 Page Vertical 41⁄8” x 103⁄4” 33⁄8” x 10” 37⁄8” x 101⁄2”
1
⁄6 Page Vertical (Half Column) 21⁄4” x 45⁄8” N/A N/A
2) File Submission. All files must be submitted via the Ad Portal. For instructions 1
⁄3 Page Vertical (One Column) 3” x 103⁄4” 21⁄8” x 10” 23⁄4” x 101⁄2”
on how to register and download the client application, please visit our website at 2
⁄3 Page Vertical (Two Columns) 51⁄4” x 103⁄4” 41⁄4” x 10” 41⁄2” x 103⁄4”
direct2.time.com. Preferred digital file format is PDF/X1a. No application files 1
⁄3 Page Horizontal 81⁄8” x 33⁄4” 7” x 31⁄8” 77⁄8” x 35⁄8”
such as QuarkXPress documents will be accepted. All digital files must confirm to 1
⁄2 Page Horizontal 81⁄8” x 51⁄4” 7” x 41⁄2” 77⁄8” x 5”
SWOP specifications. 1
⁄2 Spread Horizontal 16” x 51⁄4” 15” x 41⁄2” 153⁄4” x 5”
1
⁄3 Spread Horizontal 16” x 33⁄4” 15” x 31⁄8” 153⁄4” x 35⁄8”
• Maximum single files size, including all marks, identification and agency 1
⁄3 Square 51⁄4” x 51⁄4” 45⁄8” x 45⁄8” 5” x 5”
information (image size) is 11” wide by 17” high.
6) Live matter intended to print must be positioned in accordance with the live/
• Maximum spread file size, including all marks, identification and agency safety spec of the ad, for both full and partial page ads. Live area is 1⁄4” from top
information (image size) is 22” wide by 17” high. and bottom and 3⁄8” on either side (based on trim size).
• Right-reading, portrait mode, 100% size, no rotations. Spreads and half horizontal units: Type crossing the gutter should be positioned
1⁄16” from center fold on each page to provide 1⁄8” total separation. Safety for live
• Standard trim, bleed and center marks in all separations must be located 1⁄2”
area is 1⁄4” from top and bottom. Safety for face sides is 3⁄8”. Safety dimensions are
outside trim size.
noted above. Engraver must keep all crop and register marks 1⁄2” outside the trim of
Desktop File Format the magazine for full-page and spread ads.
Desktop applications (QuarkXPress and others) must be saved as PostScript (Print to
7) General Information. PEOPLE assumes no responsibility for advertising
File) and converted to PDF. The DDAP PPD and DDAP Distiller settings must be used
materials submitted other than as expressly agreed in writing and, in the absence
when creating PostScript and PDF files. These may be downloaded from our Web site
of disposition instructions, such materials will be discarded four months after issue
at direct2.time.com. We accept PDF/X1a files as well.
date.
Only one ad per file. All of the high-resolution images and fonts must be included
Queries concerning printed reproduction should be submitted within three weeks of
when the PostScript file is saved. Use only Type 1 fonts—No True Type fonts or font
issue date.
substitutions are allowed. Do not apply style attributes to fonts. Images must be
SWOP (CMYK or Grayscale, no RGB colors and no spot colors accepted) TIFF or EPS Please call PEOPLE Production for all questions and material extensions:
format (no JPEG or JPEG filter) between 200 and 400 dpi. Do not embed ICC Profiles
within files. Total area density should not exceed SWOP standard 300% TAC. Do not Joe Gesslein
nest EPS files within other EPS files. All required image trapping must be included in joe_gesslein@timeinc.com
the file. The file must be right-reading, portrait mode, 100% size, no rotations. 212-522-9301
In addition, please call or send test files when updating software. Lauren Pilon
lauren_pilon@timeinc.com
3) Proofing. PEOPLE Magazine is 100% Virtual Proofing at all of our printing plants. 212-522-8607
If you own a Virtual Proofing System: Eddy Orellana
Virtual proofing, also known as monitor based softproof, is a process that does not eddy_orellana@timeinc.com
require the use of hard proofs. The virtual proofing system must be a SWOP certified 212-522-2488
system and recently calibrated to the manufacturer’s Application Data Sheet (ADS).
We require the use of TR005 as the output profile. In addition, the type of system Jackie Valencia
and profile used must be communicated in the file as part of the information slug jackie_valencia@timeinc.com
(please refer to direct2.time.com for instructions on downloading a sample slug). 212-522-8818
For a complete list of SWOP certified virtual proofing systems, please visit
www.swop.org. Or go to our website at direct2.time.com
If you DO NOT own a Virtual Proofing System:
If you opt to use a hard proofing system, please calibrate your hard proofing device
to TR005. The use of hard proofs is for internal approvals only. We no longer require
hard proofs.
Type Reproduction
Fine lettering (thin lines, serifs) should be restricted to one (1) color. Reverse
lettering: Dominant color should be used for shape of letters with subordinate
colors spread slightly to reduce register problems. Surprinting: When type is to be
surprinted, the background should be no heavier than 30% in any color, and no more
than 90% in all four colors.
4) Trim Size is 77⁄8” x 101⁄2”. Supply a separate proof ruled to final trim size to
position on page. All ads will be centered otherwise.
PAGE 6
PEOPLE is published weekly, except one issue at year end. It is dated Monday, on Extensions for receipt of material may be requested by contacting the PEOPLE
sale two Fridays preceding. Friday On-Sale: PEOPLE’s pre-weekend delivery reaches Production Department: (212) 522-0785.
consumers for peak weekend shopping. Closing Dates: All ad closings are seven
weeks before issue date. However, if the closing date falls on a national holiday, Material received after the regular closing date, whether on extension or not, does
the closing date will be the working day immediately following the holiday. Printing not go through the pre-press inspection process, and reproduction quality is at the
material and insertion orders are due to PEOPLE Production on the appropriate advertiser’s risk.
closing date.
Feature Issue Dates Key: M: Metro Editions M20: Top 20 S: State and Spot Markets
Half Their Size*: January 11 M10: Top 10 N: National B: Behavior Scan Availability
Oscars®**: March 22 SEL: Selective — Inkjet SP: Split PEOPLE
World’s Most Beautiful***: May 10
Bachelors*: June 28 SEL: All inkjet and selective binding insertions require issue flexibility.
Best & Worst Dressed*: September 27
Sexiest Man Alive**: November 29 Feature issues on sale for two weeks. Cover feature not guaranteed
Best of 2009/Year-End Double Issue****: December 27 due to breaking news.
The following are certain general terms and conditions governing advertising 10. The Publisher shall not be subject to any liability whatsoever for any failure to
published in the U.S. edition of PEOPLE Magazine (the “Magazine”) published by publish or circulate all or any part of any issue(s) of the Magazine because of strikes,
Time Inc. (the “Publisher”). work stoppages, accidents, fires, acts of God or any other circumstances not within
the control of the Publisher.
1. Rates are based on average total audited circulation, effective with the issue
dated January 4, 2010. Announcement of any change in rates and/or circulation 11. Agency commission (or equivalent): up to 15% (where applicable to recognized
rate base will be made in advance of the Magazine’s advertising sales close date of agents) of gross advertising charges after earned advertiser discounts.
the first issue to which such rates and/or circulation rate base will be applicable.
The Magazine Rate Card specifies the publication schedule of the Magazine, and its 12. Invoices are rendered on or about the on-sale date of the Magazine. Payments
respective on-sale dates. are due within 20 days from the billing date. The Publisher reserves the right to
change the payment terms to cash with order at any time. The advertiser and agency
2. The Magazine is a member of the Audit Bureau of Circulations (ABC). Total audited are jointly and severally liable for payment of all invoices for advertising published in
circulation is reported on an issue-by-issue basis in publisher’s statements audited the Magazine.
by the ABC. Total audited circulation for the Magazine is comprised of paid plus
verified. 13. Any and all negotiated advertiser discounts are only applicable to and available
during the period in which they are earned. Rebates resulting from any and all earned
3. Advertisers may not cancel orders for, or make changes in, advertising after the advertiser discount adjustments must be used within six months after the end of the
closing dates of the Magazine. period in which they were earned. Unused rebates will expire six months after the end
of the period in which they were earned.
4. The Publisher is not responsible for errors or omissions in any advertising
materials provided by the advertiser or its agency (including errors in key numbers) or 14. Special advertising production premiums do not earn any discounts or agency
for changes made after closing dates. commissions.
5. The Publisher may reject or cancel any advertising for any reason at any time. 15. The Magazine is subject to Time Inc.’s standard 2010 issue-by-issue tally (IBIT)
Advertisements simulating the Magazine’s editorial material in appearance or style or pricing system.
that are not immediately identifiable as advertisements are not acceptable.
6. All advertisements, including without limitation those for which Publisher has
provided creative services, are accepted and published in the Magazine upon the
representation by the agency and advertiser that they are authorized to publish
the entire contents and subject matter thereof in all applicable editions of the
Magazine and that such publication will not violate any law or infringe upon any right
of any party. In consideration of the publication of advertisements, the advertiser
and agency will, jointly and severally, indemnify, defend and hold the Publisher
harmless from and against any and all losses and expenses (including, without
limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of
such advertisements in all applicable editions of the Magazine, including, without
limitation, those arising from third party claims or suits for defamation, copyright
or trademark infringement, misappropriation, violation of the Lanham Act or rights
of privacy or publicity, or from any and all claims now known or hereafter devised
or created (collectively “Claims”). In the event the Publisher has agreed to provide
contest or sweepstakes management services, email design or distribution or other
promotional services in connection with an advertising commitment by advertiser,
all such services are performed upon the warranty of the agency and advertiser that
they will, jointly and severally, indemnify and hold the Publisher harmless from and
against any and all Losses arising out of the publication, use or distribution of any
materials, products (including, without limitation, prizes) or services provided by or
on behalf of the agency or advertiser, their agents and employees, including, without
limitation, those arising from any Claims.
9. The Publisher has the right to insert the advertising anywhere in the Magazine at
its discretion, and any condition on contracts, orders or copy instructions involving
the placement of advertising within an issue of the Magazine (such as page location,
competitive separation or placement facing editorial copy) will be treated as a
positioning request only and cannot be guaranteed. The Publisher’s inability or failure
to comply with any such condition shall not relieve the agency or advertiser of the
obligation to pay for the advertising.
PAGE 8
2. In order to permit advertisers to apply earned IBIT credit in a timely manner, ABC
Publisher’s Statements and BPA Circulation Statements are used to calculate IBIT
credit. The calculation may only be made following the issuance of the Publisher’s
Statements or Circulation Statements for second half of the 2010 calendar year (July
– December) and will be based on final billed earned advertising rates.
3. Total audited circulation for magazines audited by the ABC is comprised of paid
plus verified (plus analyzed non-paid for those magazines who count analyzed non-
paid in their rate base). Total audited circulation for magazines audited by BPA is
comprised of qualified paid plus qualified non-paid.
4. IBIT credits will be calculated on an individual insertion basis and will only be
credited to an advertiser if the total audited circulation of the issue booked by the
advertiser is lower by more than two percent (2%) than its published circulation rate
base.
6. IBIT credit must be used against future insertions, must be applied at the
magazine at which it was earned and must be used within 12 months after the
issuance of the Publisher’s Statements or Circulation Statements for the second half
(July – December) ABC/BPA reporting period and calculation of the 2010 IBIT credit..
An advertiser may apply IBIT credit to any brand, product or division within the same
advertiser parent company.
7. IBIT credit will be issued net of agency commissions and must be applied to
invoices net of agency commissions. No agency commissions will be paid by the
magazine on IBIT credit.
11. No barter (whether cash paid or trade), standby or remnant advertising is eligible
for IBIT credit.
12. IBIT credit will only be issued against eligible insertions that have been paid in
full at the final earned and billed (pre-IBIT) rate.
PAGE 9