Professional Documents
Culture Documents
Of
MARKETING
On
ICE CREAM®
Submitted To:
MADAM SUMAIRA
Submitted By:
GHAYOOR YOUSAF
MBA, 1st Semester, Roll No. 7
Institute Of Computer & Management
Sciences PESHAWAR.
Company profile:
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The first growth vector will involves gaining penetration with the
existing product-market Ice Age Ltd. will attempt to attract
customers from competitors through its strategic positioning and
will establish strong brand equity.
The third growth vector will apply the same products to the new
markets.
The
Eco-friendly
Healthy
Variety of flavors for the first time in sugar free and fat
free concept
Same taste
Ice Age Ltd… will be establishing its marketing
throughout Peshawar. Ice Age ice creams being an
entirely new product in the market will initially operate
only in Peshawar till further expansion.
Ice Age ice creams being fat free and sugar free requires
some extra indegrients and products which increases the
cost of the ice cream by 15 – 20 %. The segmentation of
Ice Age ice creams is done on the basics of “Demographic
segmentation” and “psychographic segmentation”.
Keeping this segmentation in mind the management has
taken steps to open its shops at the following places in
Peshawar:
Saddar Cantt
Shami Road