Farming

innovation
Question # 1
What social media
are you using?
 Example
http://www.juckerfarm.ch/
 https://www.instagram.com/jucker_farm/

https://www.facebook.com/juckerfarm

https://twitter.com/JuckerFarm
 Question # 2
Are you selling your products
on the Internet?
Sources
https://www.aarstiderne.com/
https://www.farmdrop.com/
https://www.farmy.ch/
http://landmad.dk/
 The organization of small coffee producers in Colombia
including marketing services propelled Colombian
coffee to the top of the global market.

http://www3.weforum.org/docs/WEF_IP_NVA_Roadmap_Report.pdf
 Question # 3
What about inviting people
to use your farm?
 What about using www.airbnb.com to invite people
to stay at your farm and/or using www.margr.it to
invite people for lunch or dinner?

Adapted from
https://medium.com/@sarah_k_mock/the-future-of-farming-is-not-farming-10f250b0ee23#.fuj8p0bkl
 Question # 4
What about doing farming
directly in supermarkets?
Organic herbs growing in a METRO supermarket in Berlin

http://popupcity.net/the-next-farm-is-in-your-local-supermarket/
Vegetables growing in a Zona Sul supermarket in Brazil

http://www.fastcoexist.com/3061399/at-this-brazilian-supermarket-customers-pick-their-produce-from-a-garden
produced
http://inhabitat.com/the-worlds-largest-indoor-farm-produces-10000-heads-of-lettuce-a-day-in-japan
Lettuce

Miyagi,
indoor

Japan.
being

farm.
at an
http://qz.com/295936/toshibas-high-tech-grow-rooms-are-churning-out-lettuce-that-never-needs-washing/
 What can happen when a greenhouse is added
to the roof of a supermarket?

http://urbanfarmers.com/productsservices/uf-globe/
 Why is local production important for people?
Perception of more fresh products.
Reduced costs for transportation.
Small scale production.
Perception of community.

http://smartblogs.com/food-and-beverage/2014/11/17/farmers-markets-as-ground-zero-for-local-the-new-organic/
Further inspiration

http://edenworks.org/
http://urbanfarmers.com/
 Question # 5
Are you making the right
products at your farm?
 A new generation of highly productive crops are part of
the solution to address global hunger - seeds that
are drought-resistant, disease-resistant,
productive, and nutritious could benefit farmers.

http://www.theverge.com/2015/2/18/8056163/bill-gates-gmo-farming-world-hunger-africa-poverty
 At the coast of Kenya, the vegetable called mchicha was
the only vegetable that survived a drought.

In Ethiopia, farmers are increasingly turning to a cousin of

the banana tree called enset to diversify their crops.

https://www.weforum.org/agenda/2016/05/this-is-why-african-farmers-need-to-think-local
 Question # 6
How do you transport
animals and products?
Delivery of a product using a drone

http://youtu.be/cRTNvWcx9Oo Product
 To waste less tomatoes in Kenya, farmers could
use crates instead of burlap bags to
transport tomatoes to the market.

http://www.npr.org/sections/goatsandsoda/2015/09/28/444188475/even-poor-countries-end-up-wasting-tons-of-food
Could drones help guide sheep to other fields?

https://youtu.be/yD9KUB7QqZI
 Question # 7
How can educators
help farmers?
 To improve farming, governments have sent hundreds
of thousands of agriculture agents to visit farmers
around the world and teach them up-to-date
methods for increasing their crop yields.

Such programs have been extraordinarily effective.

http://www.newyorker.com/magazine/2013/07/29/slow-ideas
 In Bangladesh, http://www.hki.org/ delivered nutrition
training to female-headed households thereby helping
families grow better food.

http://www3.weforum.org/docs/WEF_IP_NVA_Roadmap_Report.pdf
 By the end of 2013, https://www.growafrica.com/ had helped
secure more than USD 7 billion in private-sector commitments for
agricultural investments across ten African countries.

These commitments have come from more than 120 companies,

which in 2013 alone invested USD 976 million, reaching nearly
three million smallholders through new services, sourcing,
contracts, or training and creating 35,000 new jobs.

http://www.mckinsey.com/insights/Food_Agriculture/From_liability_to_opportunity_How_to_build_food_security_and_nourish_growth
 http://www.ata.gov.et/, founded by Prime Minister Meles
Zenawi in 2010, put together a plan to raise the productivity of
smallholder farmers and pastoralists, strengthen market systems,
engage the private sector, expand irrigation, and reduce the
number of chronically food-insecure households.

http://www.ata.gov.et/ works with more than 120 public- and

private-sector partners, as well as 50,000 public-sector extension
workers. Many crops, especially wheat and teff, have seen
double-digit yield growth rates.
http://www.mckinsey.com/insights/Food_Agriculture/From_liability_to_opportunity_How_to_build_food_security_and_nourish_growth
 Question # 8
How can you include more
women to help out at your farm?
 Agricultural yields would increase by almost a third if
women had the same access to resources as men. As a
result, there would be up to 150 million fewer hungry
people in the world.

http://www.reuters.com/article/us-farming-women-idUSKBN1452AS
 There is a need to create technology that help
women, who work in agriculture. That can contribute
to reducing the gender gap in the industry.

http://www.scidev.net/sub-saharan-africa/gender/news/gender-tech-empower-women-in-agriculture.html
 Example # 1:
Rona Uitentuis, Netherlands

http://modernfarmer.com/2014/11/picturing-women-farmers-euro-edition/
 Example # 2:
Alice Holden, UK.

http://modernfarmer.com/2014/11/picturing-women-farmers-euro-edition/
Further inspiration

https://www.teacherspayteachers.com/Product/What-differences-are-there-between-women-and-men-1430429
 Question # 9
How can we
transform unused land?
 In Vietnam, the Doi Moi reforms dismantled collective
farms, assigned land rights to farmers and liberalized
trade. These policy changes drove GDP growth to 7.6%
annually in the 1990s and yielded sharp declines in rural
poverty, hunger and malnutrition.

http://www3.weforum.org/docs/WEF_IP_NVA_Roadmap_Report.pdf
 The https://www.embrapa.br/ program transformed
unused land in Brazil through research and investment.

The initiative helped more than double exports

between 1982 and 1997.

http://www.mckinsey.com/insights/Food_Agriculture/From_liability_to_opportunity_How_to_build_food_security_and_nourish_growth
Question # 10
How is the soil?
 Gurmail Singh grows rice in Punjab.

http://www.pepsico.com/ introduced
Gurmail Singh to the direct seeding
technique for rice, allowing him to
sow seeds directly in the main field
without water at the crop base. Singh
realized water savings of 30-40% in
addition to decreased labour and
increased yields.

http://www3.weforum.org/docs/WEF_IP_NVA_Roadmap_Report.pdf
Sources
http://www.airwood.in/
http://cropin.co.in/
http://www.stellapps.com/
 http://www.arable.com/
created PulsePod, an IoT
device that can measure,
for example,
rain,
crop water demand,
air pollution.

http://readwrite.com/2016/06/07/can-arables-iot-device-end-world-hunger-vl1/
Question # 11
What animals do
you have?
Scientists at http://www.kvasu.ac.in/ breed small cows that
fart 1/10 of the methane produced by regular cattle.
can withstand very hot weather.
produce less manure.

https://www.springwise.com/indian-scientists-breeding-small-cows-fart-less/
 Rural African farmers put up
simple and cheap beehive
fences around their fields to
discourage elephants from
trampling on crops.

http://elephantsandbees.com/beehive-fence/
 With the monitoring and alerting system included
with www.tambero.com you will know when your
animals require dietary changes or produce below
the expected level.

http://www.fastcompany.com/3041655/most-innovative-companies-2015/the-worlds-top-10-most-innovative-companies-of-2015-in-latin-
Further inspiration

http://quantifiedag.com/
http://www.silentherdsman.com/
http://www.vitalherd.com/
 Question # 12
Are your machines
connected to the Internet?
 https://www.deere.com/ and http://www.agcocorp.com/
connect farm machinery, irrigation systems, soil, and
nutrient sources with information on weather, crop prices,
and commodity futures to optimize overall farm
performance.

https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition
Managing the internet of things.
HBR webinar, November 20th, 2014.
Further inspiration

https://www.teacherspayteachers.com/Product/Internet-of-Things-2056421
 Question # 13
Do you rent machines
you use?
 4 advantages of http://rowbot.com/
1. The machine is self driving.
2. It is small enough to get between
the rows of corn.
3. It drops fertilizer in small doses
when the crop needs it.
4. It can be rented not purchased.

https://medium.com/food-is-the-new-internet/the-rise-of-small-farm-robots-365e76dbdac1#.gyo0ktl6m
Sources
https://ravgo.com/
http://farmart.co/
http://www.goldfarm.in/
http://www.oxenindia.com/
Sources
http://www.hellotractor.com/
http://rtoafrica.com/
 Question # 14
How useful is the infrastructure
around your farm?
 The introduction of roads in 15 rural villages in
Ethiopia increased consumption by households by
about 16% while lowering poverty about 7%.

http://www.ifpri.org/publication/impact-agricultural-extension-and-roads-poverty-and-consumption-growth-fifteen-ethiopian
http://www.theverge.com/2015/2/18/8056163/bill-gates-gmo-farming-world-hunger-africa-poverty
 Question # 15
How can you better
spot problems?
This 3D scanner can measure the size of leaves

http://fortune.com/2015/06/03/3d-crop-scanner/
 Drones can spot which parts of a field
are dry and track changes in plants.

http://www.businessinsider.com/drones-could-be-farmings-next-gen-tool-2015-9?IR=T
https://www.technologyreview.com/s/601935/six-ways-drones-are-revolutionizing-agriculture/
Additional sources

http://www.farm2050.com
http://farmerline.co/
https://floatingfarm.nl/
https://hbr.org/2014/02/transforming-rural-india-through-agricultural-innovation
https://hbr.org/2013/04/using-the-crowd-as-an-innovation-partner
http://www.mckinsey.com/insights/Food_Agriculture/Pursuing_the_global_opportunity_in_food_and_agribusiness
http://ponix.co
http://sciencewatch.com/articles/food-shortages-and-food-price-fluctuations-are-things-past
http://www.stadtmilch.ch
http://www.swiimsystem.com
https://www.teacherspayteachers.com/Product/How-do-you-coach-a-person-1995199
http://blogs.worldbank.org/voices/invest-soil-sustain-life
http://youtu.be/P8mitOebMag