Kevin Scott Hanna

5765 White Flint Court, Manassas, VA 20112

kscotthanna@gmail.com 571.230.6292

Objective
Obtain a challenging creative director or equivalent position in a dynamic work environment that will capitalize on my ability to
rapidly establish a rapport, foster a deepening dialogue about an organization or customers goals and vision and develop
thoughtful solutions that produce real, measurable results. I am seeking to become a key player in an organization that values
excellence in design, robust interpersonal, analytic and problem solving skills, as well a capacity to learn, synthesize and share
information. Ultimately, I look forward to playing a direct role in the scoping and achievement of meaningful enterprise
objectives using my skills as a design and communication professional.

Summary
A Creative Director with more than 20 years experience conceptualizing, developing and delivering successful branding
campaigns inclusive of print, packaging, virtual and environmental strategies for both consumer products and service-oriented
organizations. I am committed to the idea that good design should communicate effectively, and that messaging is delivered
consistently using each design element. And moreover, that good designers should be able to make design decisions with a
rational that can be clearly articulated.
While my skill as a visual communicator is on display in my portfolio, I also have excellent interpersonal and business
communication skills. I enjoy engaging others in the design process: by working with clients to bring their ideas and goals into
focus, and then realizing those goals by creating impactful, visual branding strategies that resonate with target audiences. I am
similarly enthusiastic about collaborating with and mentoring others on my team. I have extensive experience leading groups,
and in guiding the design process, producing final designs of exceedingly high quality, while educating senior designers,
production staff and clients in the process.
My work has been regularly praised for achieving the elusive goal of growing a successful brand or advancing a mission while
containing production costs for my clients. My forward thinking business sense has been credited by clients for keeping them
from painting themselves into a corner. Additionally, I have an extensive network of relationships with printing and
production professionals, and am constantly seeking to leverage new technologies to enhance a clients efficiency in delivering
a message to an audience while reducing overhead costs.

Chronology
Creative Director
01/2012 01/2014
KAS Direct, LLC/dba BabyGanics, LLC
Westbury, NY
Responsible for developing brand standards for a consumer product manufacturer with a catalog of more than 130
different products

Ensured a consistency of brand message by developing a variety of communication tools, including icon systems and
defined graphic standards to clearly and consistently make the brand message rich and easily shoppable

Designed and developed all print collateral, web-based and social media design standards, point of purchase displays
and trade show experiences as well as book-form periodical inserts, newsletters, product instructions, educational
leaflets , retailer presentations, user guides and instruction manuals
Developed presentations, using visually sophisticated infographics and other design elements, including animation,
videos as well as creatively encouraging audience interaction

Developed various asset management and workflow management systems to enable end to end visibility for
organizational and operational transparency with internal staff, vendors, suppliers and customers

Supervised internal design staff as well as coordinated all external design vendors

Managed relationships with prepress and printing vendors and coordinated print schedules with product
manufacturing facilities to ensure order fulfillment with all retailers

Managed photographers, printers, and illustrators to ensure a consistency of visual communication

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Principal Creative Director

07/2005 01/2012
StokeCreative
Manassas, VA
Owner/Creative Director of design/branding firm serving a variety of consumer product and services companies

Developed branding strategies and standards for clients and produced corporate identities, consumer packaging, print
collateral, advertising, sales presentations, web-based design standards, point of purchase displays and trade show
experiences

Managed all client relationships and provided consulting services to ensure clients were well positioned within their
market vertical and were making best use of market research, trends and new technologies to ensure maximum market
penetration and message delivery

Responsible for developing and ensured a consistency of brand message across all consumer/audience touchpoints

Designed and produced websites for multiple clients to reinforce branding messages and to establish in some cases,
the first corporate digital presence

Managed photographers, printers, illustrators, developers, senior designers and support staff to ensure a consistency
of vision, messaging and design across print, packaging, environmental and web-based brand experiences

Senior Designer / Category Manager

11/2003 7/2005
Ahold, USA (Giant Food Stores)
Chantilly, VA
Responsible for the development of brand standards for private label products across various grocery categories
including pet, health and beauty care, infant/nursery products

Designed and ensured a consistency of brand message across all consumer/audience contacts including product
packaging, advertising, web based design standards and point of purchase displays

Ensured private label products were well positioned with respect to national brands and value to consumer

Managed photographers, printers, illustrators and junior designers to ensure a consistency of vision and design across
all program phases

Senior Exhibit Designer

11/2001 11/2003
Design & Production
Lorton, VA
Responsible for the storyboarding, design, architecture and development of museum exhibits, trade show exhibitions
and a variety of environmental design experiences

Coordinated with consumer marketing professionals as well as research professionals and museum curation staff to
produce compelling environmental experiences

Produced artwork and design features for nationally renowned exhibits ranging from the entirety of the Eisenhower
Presidential Library (Abilene, KS) and various installations, including among others, The Smithsonian Institutions
Museum of the Native American, Museum of American History, including the permanent installations of the American
Presidency and America On the Move; The Air and Space Museum, Museum of the Marine Corp, the Museum of the
National Guard and the Museum of Asian Art in San Francisco, CA.

Produced trade show booths for DARPA, Lockheed Martin, Harley-Davidson, and Naval Research Lab including the
exhibit for the Zumwalt Class Destroy

Produced corollary print collateral for many of the environmental projects to ensure continuity of visual messaging

Packaging Designer/Sr. Package Designer

12/1997 11/2001
Minkus & Associates
Rosemont, PA
Responsible for developing brand standards, including corporate identities, corporate logos, product trademarks and
product packaging as well as all advertising and complimentary print collateral to ensure a consistent brand message
across all consumer/audience touchpoints

Produced award winning consumer product campaigns, including product packaging, print collateral, tradeshow
experiences and point of purchase communication for products as varied as general grocery, household products, pet
products, toys and games and software

Managed photographers, printers, illustrators and junior designers to ensure a consistency of vision and design across
all development phases

Produced websites for multiple clients to reinforce branding messages

Kevin S. Hanna_Resume

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Skills
Design
Possesses a robust and practiced design awareness including an acute sensitivity for balance, composition, color,
typography, methods and materials

Strategic innovator capable of making informed judgments about what to communicate and how, from high level
strategic focus to the fine details of implementation and deployment

A design consideration balanced by analytical decision making that produces media that drives ultimately successful
outcomes as measured by market penetration and/or changes in audience behavior

Proven design methodology, sensibilities and an ability to tap into intuitive qualities regarding whats feasible,
desirable as well as within budget and scope to create elegant, holistic and sustainable solutions that communicate
clearly and with cultural resonance

Skilled at storyboarding a narrative, providing communicators the ability to visualize their thought process while
articulating their vision

Technical
Expert in Adobe Creative Suite products including: Adobe Photoshop, Adobe Illustrator and InDesign

Proficient in the use of CAD Tools for drafting

High level proficiency in Microsoft Office Suite, including Word, Excel, Access, PowerPoint, Visio and Publisher

Capable of producing illustrations (digitally and by hand) in various styles, including literal and conceptual illustrations
to include photorealism, information graphics, and technical diagrams

Expert level presentation direction skills, to include complex yet elegant visually sophisticated presentations inclusive of
mobile device integration with graphic-intensive features including animation, video as well as audience interactivity

Skilled photographer with both technical expertise as well as strong eye for composition, capable of shooting, or art
directing others in both studio and on-sight environments

Extensive knowledge of printing and prepress methodologies, capable of proofing and troubleshooting at small run
digital as well as traditional off-set and large format web press facilities

Education
BFA Graphic Design
Corcoran School of Art
Degree awarded with honors

Degree Awarded 5/2007

Washington, DC

Undergraduate teaching assistantship

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