Culture concept in

Management
1.
2.

Culture dimensions
Corporate culture

1. Culture dimensions
Culture intellectual collective phenomena
Characteristics
learned
collective
symbolic
structured
persistent
dynamic
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Culture spheres
national

cultures
industrial cultures
functional cultures
professional cultures
corporate cultures
personal cultures

Culture a integrated system

symbols, behavior norms, rituals
Cultural values, beliefs, attitudes
Culture components:
language
ethnicity
religion
political institutions
economic standards

Cultural dimensions Geert Hofstede:

Power

Distance
Individualism vs. collectivism
Masculinity vs. Feminity
Uncertainty Avoidance
Time Orientation

Cultural dimensions Fons Trompenaars:

Universalism

vs. Particularism
Individualism vs. Collectivism
Equality vs. Hierarchy
Sequential vs. Synchronic
Inner directed vs. Outer-directed
Specific vs. Diffuse
Neutral vs. Affective
Achievement vs. Ascription
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2. Corporate culture
Corporate culture elements:
- Behavior
- Norms
- Dominant values
- Company philosophy
- Rules
- Organizational climate
Corporate culture types (Trompenaars):
- power oriented culture (FAMILY)
- role oriented culture (EIFFEL TOWER)
- project oriented culture (GUIDED MISSILE)
- fulfillment oriented culture (INCUBATOR)
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Corporate culture approach:

- ethnocentric mentality
- policentric mentality
- centrocentric mentality
- geocentric mentality
Cultural Tipologies
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Monolitic companies
Pluricultural companies
Multicultural companies

Factors which influence the cultural typology of companies:

-

Acculturation type

Integration degree

Discrimination degree

Identification degree

Culture influences on management

Centralized vs. decentralized decision making

Safety vs. risk
Individual vs. group rewards
Informal vs. formal procedures
High vs. low organizational loyalty
Cooperation vs. competition
Short term vs. long term horizons
Stability vs. innovation
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