This research is being conducted by the students of Xcellon School of Business on

understanding the Consumer buying behaviour for purchasing the furniture of Godrej
Brand. Information provided by you will be strictly utilised for academic purpose and it
does not have any commercial use. Your participation is voluntary but by providing
information you can help us in our academic research.

Personal Information:
Name: __________________________________________________________
Area ____________________________________________________
Phone No: (M): ____________________ (R): ___________________
E-mail: ____________________________________________________
Age:

18-21

22 - 34

35 44

45 - 54

Occupation:
Business

Student

House Wife

Gender:

Female

Male

Education:

Under Graduate

Income Level (Yearly):

<2,00,000
2,00,000-5,00,000

Graduate

55 - 64
Service

< 65
Others

Post Graduate

5,00,000 10,00,000

>10,00,000

Questionnaire
Q. 1 Are you using Branded Furniture?
Yes

No

Q. 2 which brand you prefer for purchase of furniture?

Lane Furniture

Durain

Godrej

Home Town

Lifestyle

Other (Please Mentioned)..................................................................................

Q. 3 what parameters do you consider while purchasing the furniture?

Most less
Important

Less
Important

Indifferent

Important

Most
Important

Durability
Design
Price
Location
Resale Value
Brand Image
Size
Comfort
Trend
Q. 4 Rate the following brands according to following parameters. (1 to 7 rank)
Lane Furniture Godrej

Durain

Home Town

Lifestyle

Durability
Design
Comfort
Size
Resale Value
Brand Image
Trend
Q. 5 How frequently you are changing your furniture?
<2 years

2 to 4 years

4 to 6 years

6 to 8 years

>8 years

Q. 6 Are you satisfied with this brand of the furniture you own ?
Highly
Dissatisfied

Dissatisfied

Indifference

Satisfied

Highly
Satisfied

Q. 7 Are you planning to buy furniture in near future ?

Definitely will buy

will buy

Indifferent

will not buy

Definitely will not buy

Q. 8 what are the expectations for buying new furniture?

Price is cheapest

Quality

Design

Resale value is more

Comfort

Other (Please mentioned).......................................................................

Thank you for giving your precious time