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PURE ROMANCE

Training Program Plan

Presented by Kelly Sneed

Table of Contents
Chapter 1:

Training Program Description....................................................1

The Intended Audience.....................................................................2
Goals and Objectives........................................................................3
Scope of the Training Program.........................................................3

Chapter 2: Needs/Gap Analysis..4

Chapter 3: Budget......................................................................7
Cost Estimates..................................................................................7
Income Estimates..............................................................................9

Chapter 4: Staffing Plan...........................................................10

Chapter 5: Stakeholders and Goals.........................................11
Chapter 6: Communication Plan..............................................13
Marketing Message.........................................................................13
Benefits of the Training...................................................................14
Promotional Channels and Materials..............................................14

Chapter 7: Program Evaluation................................................16

Chapter 8: In Summary............................................................20
References...............................................................................21

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Chapter

Training Program Description

ure Romance is aimed at empowering women, starting with their new

consultants. Through this course new consultants will be prepared to
run their own successful Pure Romance business. Pure Romance
currently offers a Party School as an online training course. This New
Consultant Training Program is designed to work in conjunction with the Party
School to better prepare new consultants for running a successful business. The
Pure Romance New Consultant Training course will be a one day, eight hour
long extensive and intense training course. The course has solid goals and
objectives that are properly supported by the appropriate project-based
learning, collaborative learning, or encourage critical thinking skills. To ensure
that the adult learners for this training course will meet the set goals and
objectives specific instructional strategies, activities, and technologies have
been incorporated into the instructional design. The purpose of this training is
to educate new consultants on the skills and knowledge necessary to succeed
with their businesses:

A complete understanding of the companys policies and procedures

Identifying the resources available to them (i.e. online resources,

continued trainings, etc.)

A basic knowledge of the products

Tips, ideas, and resources for marketing their new business

How to hostess coach

How to organize their in-home parties (i.e. their product demonstration,

games to play, recruiting new consultants, and booking more parties)

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The Intended Audience

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Determining the learners approach to the instruction

Women who seek to educate, empower, and entertain other women.

including prerequisite knowledge, skills, and attitude toward the

task is an important part of effective design and development
(Brown & Green, 2011, pg. 71). The intended audience for this
training program is Pure Romance consultants, who are women
only, 18 years and older. These women come from all types of
cultures, religions, backgrounds, races, and religions. In order to
successfully deliver this training program the intended audience
must first be clearly outlined; determining the learners
approach to the instruction including prerequisite knowledge,
skills, and attitude toward the task is an important part of
effective design and development (Brown & Green, 2011, pg.
71). This training program will include a large and diverse target
audience with a number of similarities and a number of
differences.
These women will represent every ethnical, religious,
economical, socio, and cultural background. They will be single,
wives, mothers, working adults, and students. They will offer a
range of learning styles, ability levels, and developmental stages.
Each of them will have a different education levels, background,
and experiences. From new consultants freshly started to
veteran consultants trying to refresh their business these women
do have many similarities. They are all women, 18 and over, who
share the common goal of helping other women enhance their
relationships. They also have common personal goals that
include increased income and a flexible schedule. While these
consultants range across every spectrum of possible differences
they
Similariti
Differenc
all
es
es
share
one
Voluntarily
Backgrounds
attending
very
Women

Education

18 and over

Culture

New consultant

Learning style
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important quality, they are voluntarily attending this training and

therefore are motivated by their own needs and wants to attend.
Although these new consultants create a very diverse learning
target they all share two very important traits which will allow
for the instructional design to be tailored to them: they are all
motivated by their personal desires (money, flexibility, fun, etc.)
and they are all dedicated to upholding the companys motto to
together we empower, educate, and entertain (Pure Romance,
2014).

Goals and Objectives

Goal #1 - New consultants will understand what is expected of a
Pure Romance consultant.
Objective #1 New consultants will demonstrate an
understanding of Pure Romances policies and procedures
by maintaining appropriate workplace behavior and attire
when conducting in-home demonstrations and otherwise
representing the company.
Objective #2 New consultants will exhibit knowledge on
all information about Pure Romances products such as
price, user information, and product specifications.
Goal #2 New consultants will attain the skills and confidence to
start and run their own business.
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Objective #1 New consultants will exhibit knowledge on

how to effectively use social media to promote their
business.
Objective #2 New consultants will create their own inhome party demonstration outline to include: hostess
coaching techniques, how their demonstration will
proceed, which products will be featured, and how to use
games to increase recruit and booking leads.

Scope of the Training Program

The majority of the New Consultant Training will be a traditional
directed learning environment. This training will also include
elements of an open-ended learning environment; there will be a
single complex problem and a specific task that the learners will
need to achieve in order to meet the trainings objectives: to
create their own in-home party demonstration plan. To meet the
learners needs and ensure that they meet the trainings goals
and objectives project-based learning and collaborative learning
skills will be used. Problem-based learning (PBL) activities will
be used to achieve most of the New Consultant Training
objectives because they are open-ended learning situations
(Brown & Green, 2011, pg. 121). The problem that will be
presented at the beginning of the training is How will you
construct your in-home party demonstration?. All of the training
information and activities will offer the tools, skills, and
resources for each new consultant to answer this question by the
end of the training course. The use of collaborative learning
skills will further support the training objectives. As Pure
Romance trainers like to say why reinvent the wheel. The
company provides each new consultant with electronic
resources, training, and team meetings to encourage information
sharing. The New Consultant Training will introduce the new
consultants to this wealth of information and resources.

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Needs Analysis

Chapter

needs assessment should ideally be conducted as the

first step in responding to perceived needs (Royse,
2009, pg. 55). This training programs needs analysis
followed the eight steps in the needs assessment cycle
as outlined in Royse, Thyer, and Padgetts textbook Program
Evaluation:
1) Setting the parameters
2) Identifying the information to be collected
3) Determining if there is existing data
4) Constructing the methodology and instrumentation
5) Collecting and analyzing the data
6) Preparing the report
7) Sharing the preliminary results
8) Spreading the word
To successfully determine the need for this training program the
following widely used key techniques were used: questionnaires,
social indicators, and group sessions. The questionnaires were
emailed to 20 new consultants (active for less than 6 months)
and each was asked a series of questions (see the Proposed New
Consultant Questionnaire on page 5). The collected response was
that while the online Party School training was very helpful,
many of the new consultants desired a face-to-face training
opportunity. The most important aspects they wanted to see
included were a live party demonstration. They also expressed a
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desire to get tips on booking parties, recruiting, and constructing

their own party demonstration.

Pure Romance
Proposed New Consultant Questionnaire

Name:

How long have you been a consultant?

Why did you start your own business?
What are your personal business goals?
Which of these types issues would be want to learn more
about for your business?
Getting parties booked
products

Understanding the

Increasing my sales

Record keeping

Recruiting team members

business

Advertising my

Other

What so you think should be addressed in the New Consultant

Training Program?

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How would your business benefit from the New Consultant

Training Program?

Would you attend the New Consultant Training Program?

Yes
No

Questionnaires
The questionnaires were emailed to 20 new consultants (active
for less than 6 months) and each was asked a series of questions
(see the Proposed New Consultant Questionnaire on page 5). The
collected response was that while the online Party School
training was very helpful, many of the new consultants desired a
face-to-face training opportunity. The most important aspects
they wanted were:

To see a live party demonstration

Booking parties

Recruiting

Ideas on how to best constructing their own party

demonstration.

Social Indicators
The next step in the needs analysis was to use social indicators
to gauge what new consultants were in need of. The SLAMMERS
is a facebook page for a specific team of consultants. The
questions and concerns expressed on the page were examined to
see what the most common issues are for new consultants:

How to approach clients and potential customers

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Booking parties

Recruiting.

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Group Sessions
The last step in the needs analysis was to arrange a group
session to discuss the needs of new consultants, but from the
perspective of team leaders. On March 19, 2015 twelve team
leaders (advanced consultant level and above) conducted a
meeting on Zoom to discuss what training their new consultants
were in need of. The outcomes of this showed a distinct need for
more training on:

Product knowledge

Policies and procedures.

Chapter

Budget

ure Romance does not want to make income on these

trainings, rather just cover the costs as much as
possible. This is an estimate of what the New
Consultant Training Program will cost to run.

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Cost Estimates
Staffing Needs - Estimated Costs $0 (volunteers)

Administrators

Three or four program developers

Two assistants

Facilitators

One main training to provide the main training

Three guest trainers to provide specific subject

training

Supplies Needed- Estimated Costs $100

The New Consultant Training program will need the following
materials for the learners:

50 New Consultant booklets

50 Incentive Requirements Guide booklets

50 pens

50 Top 10 Product handout

Resources Needed - - Estimated Costs $100

The New Consultant Training program will need the following
materials for the instructors:

A laptop

PowerPoint presentations

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Overview of policies and procedures

Product knowledge

Marketing your new business

Hostess coaching

Doing you party.

Products

For the Product knowledge (top 10)

For the live demonstrations

Miscellaneous

Table

Tablecloth

Facilities Estimated $350

Radisson Hotel Portland Airport offers:

Classroom setting

Up to 76 people

Provide chairs, tables,

electrical
outlets, water & coffee

(Hotel Planner, 2015)

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Income Estimates
In order to offset the estimated costs each attendee will have a
$10 fee.

50 consultant x $10 fee = Estimates Income $500

Costs vs. Income Estimates

Estimated total cost = $550

Estimated total income $500

Balance -$50 overall cost for Pure Romance

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Staffing Plans

Chapter

he New Consultant Training Program will need

a total of nine to ten staff members: three or
four program developers, two assistants who
will conduct registration and aid with set up and
take down, one main instructor who will provide the main
training, and three guest trainers to provide specific
subject training.

External Staff
Three of four current employees of Pure Romance corporate (not
independent consultants) will develop the training program
materials, resources, and presentations. They will also be
responsible for evaluating the success of the trainings, both the
material and the staff.

Internal Staff
Each trainer will be required to commit to the 8 hour training
Saturday they sign up for. They will be responsible for arriving
one hour early to go over materials and instructional plans for
the program.

Two assistants to conduct registration and aid with

set-up and take down

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Main trainer a consultant with 10+ years of

experience

Guest trainer (Hosting Coaching) a consultant with

5+ years of experience and consistent sales record

Guest trainer (Doing your Party) a consultant with

5+ years of experience and consistent sales record

Guest trainer (Live Demonstration) a consultant

with 5+ years of experience and consistent sales record

Chapter

Stakeholders and Goals

he stakeholders, both internal and external, for Pure

Romance are numerous. Mostly these are comprised of
consultants, as consultants are the first line of the
companys sales and advertising. Below are the main
six groups of stakeholders that will be affected by this training
program:

New Consultants This group is comprised of all new

consultants, new consultants are consultants who are
activated and have six months or less experience.

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Team Leaders This group is comprised of consultants

who have at least three consultants in their first level
downline.

The Board of Directors - This group is comprised of

consultants who have met the following requirements:
$75,000 in personal sales, 16 new active consultants, and
$250,000 in team sales.

The Senior Board of Directors - This group is comprised of

consultants who have meet the following requirements:

The Executive Board of Director This group is comprised

of seven consultants who have been on the Senior Board of
Directors for a minimum of five consecutive years.

Pure Romance Corporate This group is comprised of

Patty Brisbane (the owner) and her board of directors.

Goals and Objectives

The goals and objectives for these six groups are exactly the
same:

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To prepare new consultants

to educate, entertain, and
empower women.
New consultants are women
who are motivated to succeed
in their own business.
Building support from this
group will be done through
direct marketing. As they are
their own business they will be self-motivated to improve and
therefore will be motivated to attend this training program.
Team leaders desire to see their new consultants succeed and
will assist with motivating their downline. Building support
from this group will be a matter of communicating the
program to them.
The Board of Directors, Senior Board of Directors, and
Executive Board of Director are consultants who have grown
their business to the height of success. Building support from
them will be effortless as every one of them has been a new
consultant, has struggled in the beginning of their businesses,
and will want to offer every possible training to their teams
and new consultants. Each of these consultants has four
downlines on their team and their team sales depend upon the
success of the new consultants too.
Pure Romance corporate is the largest stakeholder in all of
this as they are the ones who will be footing the bill for the
training, planning the training, and if it is successful, reaping
the rewards of the training. Building support is not an issue
with this group because corporate is constantly looking for
any avenue to assisting with consultant success, because if the
consultants do not succeed and make money, than the
company does not succeed and make money.

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Chapter

Communication Plan

ure Romance corporate will marker the message of this

training program to all current consultants, both new
and old. By putting this training program information
out there to every consultant and having it
communicated to team leaders the interest will be built. Since
this is a voluntary, low cost training program there is no need to
force or encourage new consultants to register. Pure
Romance wants to see every consultant succeed and training is
one sure way to see this happen but the consultants must have
the commitment and drive to help themselves to succeed. There
will be no selection process. Instead on each consultants web
access to their Pure Romance log-in they can register for the
monthly trainings on a first-come first-serves basis. The
registration will remain open till the maximum 50 ladies have
been reserved. Although this training is aimed at new
consultants it is open to any consultants who need or want to
attend.

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Marketing Message
The logo and slogan of the New Consultant Training will be:

Those who show up,

go up

Benefits of the Training

The benefits of this training are:

Furthering new consultants knowledge of the company,

policies, and procedures

Assisting new consultants with their concerns about

starting their own business

Offering consultants new ideas and tips to make their

businesses successful

Providing training on how to increase their sales, parties,

and recruits

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The New Consultant Training is an accelerated training course

offering a lot of information, as well as strenuous goals and
objectives. So the best instructional strategy approach for this
training is to include the commonsense considerations from the
field of instructional design to keep in mind (Wlodkowski &
Ginsberg, 2010, pg. 17):

Outline what the new consultants are to learn.

Have practical application of the information being

presented near the point of the initial discussion of those
ideas.

Offer skills and knowledge that are necessary for the

learning activities to come.

Keep each section simple; do not overload the new

consultants.

After the lecture sections of the training provide

activities for the new consultants to practice the new skills.

Promotional Channels and Materials

There are many promotional channels and materials in which
this New Consultant Training program will be marketed:

Corporate facebook page

Pure Romance COO (consultant online webpage)

Pure Romance monthly newsletter

These channels and materials are the most direct way in which
Pure Romance communicates with consultants. The first place to
be utilized is the COO; here consultants manage their business
on a daily basis so advertising the training program on the Home
page will ensure that it is in a high traffic area. Corporates
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facebook page is another useful tool as most consultants have

liked this page, therefore all newsfeed will pop up on their
facebook page. The monthly newsletter is another good tool as it
is sent out to every consultant within the company.

Other avenues that will be used are word of mouth. This

channel will rely on the team leaders to promote and advertise
the trainings to their new consultants through:

Team facebook pages

Twitter accounts

Email

Team newsletters

Direct communication (i.e. messaging, phone, face-to-face)

These channels are going to be in many ways more effective than

the corporates marketing. This relies on the numerous different
teams to promote and communicate the training program with
their team members. Most team leaders will re-distribute the
channels provided by corporate such as reposting corporates
facebook newsfeed on their team pages and linking the COOs
registration page to their new consultants. Teams use many
different forms of communication and all of them will accomplish
the desired goal of reaching every new consultant.

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Chapter

Program Evaluation

rogram evaluation will determine whether or not the

New Consultant Training Program has meet the goals
and objectives outlined in this program plan. A
summative evaluation gathers information to answer
two questions: were the desired changes met and were the goals
met (Green & Brown, 2011). This instructional design plan will
implement one of the most cited summative evaluation
approaches, Kirkpatricks Four Levels of Evaluation. This model
has four levels:

Reactions Assessing the learners reaction to training.

Learning Assessing if the learners knowledge, skills, and

attitude were changed.

Transfer Assessing if the learners new knowledge, skills,

and attitude are being used in the real world.

Results Assessing if this is training is effective for the

business (i.e. sales, productivity, etc.)

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An instructional designer examines the instructional goals and

objectives to determine what change the instruction is meant to
bring about. Is it a change in learner knowledge, skill, or
attitude? (Brown & Green, 2011, pg. 139). This training course
is aimed at providing new consultants with all three: new
knowledge, skills, and attitude. As the New Consultant Training
is a one-day accelerated learning experience that will continue
once a month, every month there are some limitations to the
evaluation. Many of the more traditional approaches
such as testing will not work for Asse
this training.
ss
Instead the course will approach the evaluation

Improve

by using a summative model.

Evaluation Tools
As stated above, this training will be to change the learners
knowledge, skills, and attitudes. In order to assess this, the
following evaluation instruments will be used:
Questionnaires At the beginning of the training (during the
registration period) all new consultants will be asked to fill out a
questionnaire to answer some basic questions and a rating scale
to assess their pre-training knowledge, skills, and attitude.

How long have you been a consultant?

Have you held your first party?

Have you had your first sale?

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What are you looking for from this training?

On a scale of 1 to 10 how would you rate the

following:

Your enthusiasm for your new business?

Your understanding of Pure Romance policy

and procedures?

Your knowledge of Pure Romance products?

Your familiarity with the resources available to

you through Pure Romance?

Your confidence in doing your in-home party

demonstration?

Survey The new consultants who participate in the training will

be given a survey at the end of the training course to assess any
changes in their post-training knowledge, skills, and attitude.

Did this training encourage you to work your new

business? If so how?

Do you have a better understanding of Pure

Romance policy and procedures? What was one item
that you learned today?

Was the product knowledge training helpful? If so

what did you take away from todays training on
products?

Do you understand the resources available to you?

What resource do you plan to utilize first?

After todays training are you prepared to create

your own in-home party demonstration? What will
you incorporate from training into your demo?

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Survey and Questionnaire Another survey will be sent out to

each new consultant 30 days from the training course they
attended. This survey will assess how effective the training was
in their businesses in actual practice.

On a scale of 1 to 10 how would you rate the

following:

Your enthusiasm for your new business?

Your understanding of Pure Romance policy

and procedures?

Your knowledge of Pure Romance products?

Your familiarity with the resources available to

you through Pure Romance?

Your confidence in doing your in-home party

demonstration?

What from the New Consultant Training have you

implemented into your business?

How has your business been affected since you

attended training? Any noticeable changes?

Have you seen more sales, bookings, and/or recruits

since your training?

What would you have liked to learn more about in

training?

What would you have liked to learn less about in

training?

Any suggestions, questions, or comments about the

training?

Each of these evaluation instruments will aid in assessing the

New Consultant Trainings effectiveness as outlined in
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Kirkpatricks Four Levels of Evaluation. Each survey and

questionnaire focuses on assessing what the new consultants
thought (reaction) and what they learned (learning). The last
survey effectively assesses how the training affected their
business (transfer) and how it affects the corporation (results).

What the Results Say

Summative evaluations seek to decide on the programs future,
target those conducting the program or those funding it, use
external evaluations, and provide information on the program
(Green & Brown, 2011). This type of evaluation is good for
providing information to effectively affect instructional design in
the future. This evaluation is measuring the results, asking
questions such as what are the results and what is the cost.
Summative evaluations affect the instructional design process by
focusing on the end result and therefore in establishing goals
and objectives that can be measured.
For the New Consultant Training this evaluation will answer the
questions of whether the training is meeting the goals and
changes desired. It will also clearly outline where the new
consultant rate themselves before the training and where they
rate themselves 30 days after the training, after they have had a
chance to implement in the real world their newly acquired
skills, knowledge, and attitude. The surveys ask open-ended
questions about what they new consultants learned, what they
liked, and what they did not like about the training. These
answers will allow Pure Romance information to improve on the
New Consultant Training courses and make them as effective as
possible. The 30 day survey also evaluates how this training has
affected the new consultants business in terms of bookings,
sales, and recruits. These items are important for the new
consultants business but also for Pure Romance. More sales,
more bookings, and more recruits for the new consultant equal
more income for the company. The Pure Romance New

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Consultant Training is an accelerated and ongoing program that

will have a constant change in learners and instructors. This will
make evaluating its effectiveness difficult. By utilizing
summative evaluation techniques and the appropriate evaluation
instruments the Pure Romance corporation will be able to
properly assess the success of the course as it continues and to
provide information on how to ensure the training is beneficial as
it continues in the future.

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In Summary

Chapter

ure Romance is aimed at empowering women, starting

with their new consultants. Through this course new
consultants will be prepared to run their own
successful Pure Romance business. The Pure Romance
New Consultant Training course will be a one day, eight hour
long extensive and intense training course. The course has solid
goals and objectives that are properly supported by the
appropriate project-based learning, collaborative learning, or
encourage critical thinking skills. To ensure that the adult
learners for this training course will meet the set goals and
objectives specific instructional strategies, activities, and
technologies have been incorporated into the instructional
design. This training will enable new consultants to start their
new business confidentially and successfully.
The Pure Romance New Consultant Training will be an intense
timeline, full of information. By utilizing four separate instructors
to present the information will be varied, the instructional
momentum going, and the learners will be kept engaged. The
resources will be set-up ahead of time to ensure that everything
is ready for this accelerated training program. Through effective
communication this design plan will begin September 6, 2014
and will continue as long as the company deems it is necessary.
This course is an accelerated and ongoing program that will have
a constant change in learners and instructors. This will make
evaluating its effectiveness difficult. By utilizing summative
evaluation techniques and the appropriate evaluation
instruments the Pure Romance corporation will be able to

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properly assess the success of the course as it continues and to

provide information on how to ensure the training is beneficial as
it continues in the future.

References
Biech, E. (Ed.). (2008). ASTD handbook for workplace
learning professionals. Alexandria, VA: ASTD.
Brown, A., & Green, T. D. (2011). The essentials of instructional
design: Connecting fundamental principles with process
and practice (2nd ed.) Boston, MA: Allyn and Bacon.
Hotel

Planner. (2015). Retrieved March 20, 2015 from:

http://www.hotelplanner.com/Search/Meeting-Space.cfm?
maxrows=10&startrow=1&zoom=12&sortby=Distance&l
at=45.5230622&long=122.6764816&radius=120&City=portland+oregon&InDat
e=10%2F24%2F2015&InDate_disp=10%2F24%2F2015&
Duration=1&RoomType=13&TimeFrame=2&NumPeople
=50&NumRooms=0&RoomSize=1201&WidthMetric=Fee

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t&HotelName=&Rating=&PriceMin=1&PriceMax=99999
9&ViewType=List
Pure Romance. (2014). Pure Romance About Us. Retrieved July
13, 2014 from: https://www.pureromance.com/About-Us
Royse, D., Thyer, B., & Padgett, D. (2009). Program
evaluation: An introduction (5th ed.). Belmont, CA:
Cengage Learning.
Wlodkowski, R. J., & Ginsberg, M. B. (2010). Teaching intensive
and accelerated courses: Instruction that motivates
learning. San Francisco, CA: Wiley.

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