JEANNETTE TSUEI

an inventive problem solver who delivers smart, human-centered solutions

1504 Ocean Park Blvd

Santa Monica, CA 90405
415.640.7284
jtsuei@gmail.com

relevant experience
GENSLER DESIGN STRATEGIST

Inform architectural design by providing the voice of the user, from community
leaders to C-level executives, via visioning workshops, idea generation focus groups,
quantitative space programming, camera journals, personas and surveys

Lead change management programs to successfully transition employees to new

workspaces and space protocols by facilitating monthly leadership groups and
developing communication pieces such as welcome guides and testimonial videos

Ensure design exceeds business goals by creating compelling, visually engaging

evidence-based recommendations for Blue Shield, AltaSea, Sony, Red Bull, Lionsgate

CEDARS-SINAI PERFORM ANCE IM PROVEM ENT INTERN

Collaborated on creating solutions to patient care issues such as reducing avoidable

admissions and eliminating surgical site infections by auditing work flows and
conducting brainstorming sessions with key administrators, physicians and nurses

Increased quality of care and reduced costs by guiding physicians/nurses in testing,

implementing and sustaining process improvement initiatives using Lean Six Sigma

SIEGEL+GALE SENIOR STRATEGIST, INSIGHTS

Improved the customer experience through identifying opportunities and testing

prototypes via ethnographies, usability testing, A/B testing, focus groups, interviews
and surveys for Southwest, SanDisk, NETGEAR, Michaels and more

Created brand positioning and architecture recommendations by unfolding stories that

conveyed the emotional and rational reasons behind brand choices

Trained nascent Beijing office in pitching and conducting proprietary research tools

Grew year-old department, exceeded $1.5mil annual goal via winning research plans

INSIGHTEXPRESS RESEARCH M ANAGER

Led junior researchers in analysis of surveys and social media data to determine
integrated advertising effectiveness for NBC, Disney, Citibank, and Liberty Mutual

Surpassed annual goal by 30% ($2mil) by designing effective, tailored research

proposals while managing a portfolio of 30+ clients and meeting all deadlines

HALL & PARTNERS USA SENIOR ACCOUNT EXECUTIVE

Managed several research projects from start to finishproposals, recruiting,
screeners, questionnaires, moderator guides, fielding, transcripts, and budgets

Los Angeles, CA
03.14 Present

Los Angeles, CA
10.13 03.14

Los Angeles, CA
01.11 10.13

San Francisco, CA
06.09 05.10

Los Angeles, CA
01.07 06.09

Identified target audiences with attitudinal and demographic market segmentations

education
UCLA EXTENSION
Principles of Health Organization Management | Quality Improvement, Performance Management and IT in
Health Care Organizations | Introduction to the US Health Care System | User Experience Design
TEACHERS COLLEGE, COLUM BIA UNIVERSITY
Master of Arts, Anthropology & Education, May 2006
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Bachelor of Arts, Anthropology, Education minor, June 2003
etc.
= Windows 7, Mac OS X Lion, Microsoft Office 2013, InDesign, Illustrator, Photoshop, SPSS, Google Analytics
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Proficient in spoken Mandarin, basic knowledge of Spanish

Wilshire Hospice volunteer, Project H Design volunteer, certified Vinyasa Yoga teacher