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Communication plan
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LIST OF CONTENTS
1.
Background ................................................................................................... 3
2.
3.
4.
5.
Appendix 1:
Page 2 of 9
Communication plan
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1.
BACKGROUND
1.1
Introduction
This project intends to create clarity and standardization around career
development and people progression within and across NNIs Marketing functions
(Diabetes Marketing, BioPharm, Commercial Effectiveness)
Deb Klein felt this project was necessary because of the many facets that are not
working listed below:
Cross-functional movement not clear
Lack of tools to operationalize the movement
Cross-functional movement will require us to plan further out for series of
moves
We need to figure out how we will develop the employees who are not
top performers
Develop guidelines for movement within marketing function (w/in a
brand)
Movement does not equal promotion
The team wants to see movement between CE and the brand (Market and brand
Manager), sales training and the brand, COEs and the brand, CO&E &E
(BioPharm) and the brand, connection to sales, and priority jobs: brand manager
The project is projected to have a 2020 completion and broken down into three
phases.
1.2
1.3
Key challenges
External challenges afford NNI the opportunity to look at how we do business,
how we approach the market, anticipate trends, be more agile
Patients, managed markets/payers, competitors, prescribers,
government. regulators
1.4
Key opportunities
Internal: create clarity and standardization around career development and
people progression
Page 3 of 9
Communication plan
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2.
Key stakeholder
Comment
Leadership
members, CLEE,
EDDW, Joanne
Steering Committee
Marketing
employees grade 7+
Marketing
employees grade 6
and below
Other stakeholders
3.
3.1
Key stakeholder
4.
4.1
Objectives
KPIs
Page 4 of 9
Communication plan
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Clear opportunities
Easier to purposefully develop
Accountability embedded
Aligned processes for assessing, deploying, rewarding talent
Refine Plan & Execute Flawlessly (2016)
Follow through on philosophy and strategy
Reward performance and competencies and agility
Intentional talent movement helps build bench
Purposeful development= way of doing business
Tactics
1 eblast and ET or other selfie video to bring each call to action to life
Naturally occurring opportunities (calendar off-sites, meetings, events)
Have LTs cascade via slides, link
Video LoB best practices (ex. Henry using competition model)
Content to reward people for sharing real, best purposeful development
practices
o Pairs or teams only to submit/present to encourage collaboration et.c
o Make it fun, bring it to life through all levels in the Marketing
organization
4.2
Communication schedule
1. Architecture, Career Ladder and Optional paths work stream
2. Purposeful Development Campaign work stream
3. People Managers and Development Conversations work stream
4. Accountability, Talent Movement & Succession work stream
When
Event/activity
Stakeholder
Early June
TRPFS/Comp
Early June
ECSP+
Early June
SELF+
Early June
Work
Sessions(s)
Level below
steering team
End June
Identification of outliers
(inconsistency in jobs: title career
level, pay grade comp)
Core Team
July Work
session
Steering Team
Resp.
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Communication plan
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End July/Early
Aug
DGEE/Core
Team
Sept Work
Session
Steering Team
End Q2
Core Team
Year end
Same team
used earlier/
Level below
steering team
End May
Completed
End May
Completed
June+ design
through Sept
June; Early
Sept
Early Oct
Sept?/ Early
Nov
End May
CJC
Completed
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Communication plan
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End May
June+ design
through Sept
Mid/end Nov
End Q2?
End June
Mid-Sept
End Nov
4.3
Completed
Communication materials/tools
Materials/tools
Deadline
Resp.
Guiding principles
Right balance for level of specificity
Competencies required for positions
Page 7 of 9
Communication plan
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5.
MESSAGE PLATFORM
5.1
5.2
Key messages
Simplify our Marketing universe so opportunities are clear
Help everyone more purposefully develop the capabilities we need to complete
Be rock stars at developing our current and future talent pool
5.3
5.4
[Topic]
1.
[Question]
A: [Answer]
2.
[Question]
A: [Answer]
3.
[Question]
A: [Answer]
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Communication plan
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Page 9 of 9