Professional Documents
Culture Documents
Brief
A billion dollar conglomerate in automotive parts manufacturing industry is on the path of an
exponentialgrowthpattern.Businessis90%peopleisthedeeprootedphilosophyresponsiblefor
the companys growth. It has been a pioneer of Human Resource initiatives over the last five
decadesandmanyofitspeoplepracticesareconsideredasIndustrybenchmarks.
Thecompanyhasembarkedonanaggressiveyetrealisticgrowthplanforthecomingyears.Inthis
regarditisseriouslypursuingstrategiestobuildastronggroupofFutureLeaders,whowouldtake
onthemantleofgrowth.ThecompanyfeelsthatpremiumBschoolsinIndiahavetherightmixof
talentandenergytoachievetheirgoal.
HencetheyplantoembarkonaverystructuredandeffectiveCampusBrandingactivitytoachieve
thefollowingobjectives
CreateBrandAwarenessamongthefutureleaders
Encouragethebestofmindstobecomepartoftheplacementpool
One of the main challenge it foresees is unlike FMCG products, their wide range of product
portfolio cater mostly to B2B customers, making brand recall a difficult proposition. Also the
perceptionaboutamanufacturingsetupandthenonglamorousfunctioninghavebeendeterrentsin
hiringthebestoftalent.
Thecompanyisatcrossroadsandisexpectingsolutionsforthefollowingimpendingchallengesto
successfullyimplementitsCampusBranding.
ItexpectsbrightmindsfromIMTtohelpthemin
1. Identifyingdifferentavenuestocreatebrandvisibilitywithincampuses
2. Suggestingeffectiveandrealisticprogramstoimproveawareness
Expectation:AnexhaustivebusinessplantohelpestablishtheBrandinCollegeCampuses.
Deadline:12thFebruary2015
TeamSize:Canbeindividualsorteamswithmaximumof2members
Eligibility:IMT1styearstudents