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CaseStudy

Brief
A billion dollar conglomerate in automotive parts manufacturing industry is on the path of an
exponentialgrowthpattern.Businessis90%peopleisthedeeprootedphilosophyresponsiblefor
the companys growth. It has been a pioneer of Human Resource initiatives over the last five
decadesandmanyofitspeoplepracticesareconsideredasIndustrybenchmarks.
Thecompanyhasembarkedonanaggressiveyetrealisticgrowthplanforthecomingyears.Inthis
regarditisseriouslypursuingstrategiestobuildastronggroupofFutureLeaders,whowouldtake
onthemantleofgrowth.ThecompanyfeelsthatpremiumBschoolsinIndiahavetherightmixof
talentandenergytoachievetheirgoal.
HencetheyplantoembarkonaverystructuredandeffectiveCampusBrandingactivitytoachieve
thefollowingobjectives

CreateBrandAwarenessamongthefutureleaders
Encouragethebestofmindstobecomepartoftheplacementpool

One of the main challenge it foresees is unlike FMCG products, their wide range of product
portfolio cater mostly to B2B customers, making brand recall a difficult proposition. Also the
perceptionaboutamanufacturingsetupandthenonglamorousfunctioninghavebeendeterrentsin
hiringthebestoftalent.
Thecompanyisatcrossroadsandisexpectingsolutionsforthefollowingimpendingchallengesto
successfullyimplementitsCampusBranding.
ItexpectsbrightmindsfromIMTtohelpthemin
1. Identifyingdifferentavenuestocreatebrandvisibilitywithincampuses
2. Suggestingeffectiveandrealisticprogramstoimproveawareness

Expectation:AnexhaustivebusinessplantohelpestablishtheBrandinCollegeCampuses.

Deadline:12thFebruary2015

TeamSize:Canbeindividualsorteamswithmaximumof2members

Eligibility:IMT1styearstudents