City of Baton Rouge - Parish of East Baton Rouge Miss USA Competition Estimated Revenues and Expenses 014 2015 City-Parish Revenues: Estimated Sales Tax Revenues - General Fund $434,000 $434,000 Estimated Sales Tax Revenues - Other Funds $227,000 Total City-Parish Revenues $667,000 $661,000 City-Parish Expenses: City-Parish Hosting Fees $0 $200,000 Improvements to the River Center $365,000 80 River Center Incidentals, $67,000 $80,000 City-Parish In-Kind Services (security and electrical) $178,000 __ $186,900 Total City-Parish Expenses $610,000 $486,900 Excess City-Parish Revenues over Expenses 57000 S18 TO Notes: 1. Authorized funding in 2014 for improvements to the River Center totaled $1,145,000, which included $365,000 in upgrades to the electrical system, computer network, and WI-FI expansion needed for the event. The remaining funding was for equioment and deferred maintenance that benefited the Miss USA event as well as future events. 2. Per the Miss USA organization, the estimated valuation for the telecast of this prime time show in the U.S. plus the transmission to approximately 60-70 countries is $20 million, 3. In 2014, Visit Baton Rouge provided $300,000 and the State of Louisiana provided $50,000 in hosting fees. For the 2015 ‘event, Visit Baton Rouge will provide $175,000 and the State will provide $50,000 in hosting fees. Visit Baton Rouge will also provide $25,000 in enhancement funding that will be used to pay for or enhance ancillary events. 4, in 2015, the Louisiana Seafood Board will provide $15,000 towards hosting fees in addition to product donation. G-Wala\ADMINExcelDebbie\2015IMiss USA xisVisil Bdlon Rougc- OFFICIAL TRAVEL RESOURCE 2014 Miss USA impact Hotel Revenue Information ‘* According to figures released by Smith Travel Research, hotel revenue for June 5-8 was: © $652,516 on Thursday © $679,940 on Friday 2 $734,213 on Saturday © $543,536 on Sunday Sunday, June 8, the night of the pageant, showed the largest surge in revenue with an increase of 25 percent more than the same day in 2013. Note: These figures include all meetings and events in the Baton Rouge area including movie productions and leisure travel at that time. + Actual Hotel Room nights ~ 5,150 (does not include any rooms booked outside of Miss USA hotel blocks) + Telecast Attendees ~8,290 (from Baton Rouge River Center) Ratings information ‘+ According to Larry Parra, Vice President, Finance & CFO of the Miss Universe Organization, using the 2013 Miss USA Pageant time period, there were over 5,000 broadcast clips for approximately 828 million impressions valued close to $75 million. The Telecast estimated valuation for the Prime Time show in the U.S. plus the transmission to approximately 60-70 countries is $20 million+. This does not take into account traditional print, digital and social media that are significant elements during the event. * Following the 2014 telecast, Jackie Shahinian, Public Relations Manager of the Miss Universe Organization supplied the following ratings information from Nielsen: © Sunday Results (updated with notes on the competition): + "Miss USA 2014" (1.4/4 in 18-49, 5.5 million viewers overall from 8-11 p.m. ET) grew +8% versus last year in adults 18-49 (to a 1.4 from a 1.3 from 9-11 p.m. on June 16, 2013) and was up by +21% in total viewers (5.548 million vs, 4.603 million). + Inthe time period, “Miss USA 2012” ranked #2 on the Big 4 networks in adults 18-49, and was #1 among non-sports programs on those nets ahead of CBS's “Tony Awards” and Fox's mix of Sunday originals and encores, * From its first half-hour to its sixth, “Miss USA 2014” grew by +70% in 18-49 rating (to a 1.7 rating from a 1.0} and by +66% or 2.8 million persons in total viewers (6.921 million vs. 4.161 million), Comparing this year’s 9-11 p.m.segment to last year’s 9-11 p.m. telecast, “Miss USA” is up +15% in 18-49 rating {to a 1.5 from a 1.3 from 9-11 both years) and up +33% or 1.5 million persons in total viewers (6.127 million vs. 4.603 million), Baton Rouge Coverage During the broadcast, Baton Rouge and the surrounding area received 8 minutes of feature videos that highlighted the city and state. The videos featured the city’s exciting economic growth, including the revitalization of downtown Baton Rouge, as well as a preview of the future IBM Service Center: Baton Rouge and the proposed 27-acre Water Campus riverfront research park. In addition, pageant contestants were shown enjoying local shops, restaurants, area plantations and south Louisiana's unique culture. Attractions included the LSU Rural Life Museum, the Queen of the Mississippi Riverboat, Nottoway and Houmas House plantation homes, the Old Governor’s Mansion, Capitol Park Museum, the Old State Capitol, Celtic Media Center, downtown's historic Third Street and the Irene. W. Pennington Planetarium. A sampling of local cuisine was provided by L’Auberge Casino, Sullivan's Steak House, Mestizo Louisiana Mexican Cuisine, Tony's Seafood, Restaurant IPO, Ruffino’s Restaurant and the Louisiana Culinary institute. Editorial Coverage The pageant put Baton Rouge on a world stage, giving the city prime time TV exposure, vastly increasing web traffic, creating countless mentions in both news media and social media. The Advocate newspaper published an opinion piece on June 10. “With flattering coverage of Baton Rouge and a host of positive testimonials from contestants and the see organizers of the event,” the editorial stated, “the p pageant represented a tourism victory for the state's capital.” $46,615,176 $19,400,071 2014 Baton Rouge editorial coverage collected by Meltwater Clipping Service value rose to $46,615,176.24 and editorial impressions totaled 5,072,939,470. The graphic shows editorial ‘comparison by year and the 2014 monthly spread of the coverage,