1. Are you male or female?

Female

Male

2. What is your age?

17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older

3. What is the highest level of school you have completed or the highest
degree you have received?
Less than high school degree

High school degree or equivalent (e.g., GED)

Some college but no degree

Associate degree

Bachelor degree

Graduate degree

4. Which of the following categories best describes your employment

status?
Employed, working full-time

Employed, working part-time

Not employed, looking for work

Not employed, NOT looking for work

Retired

Disabled, not able to work

5. How often do you watch movies?

Extremely often

Very often

Moderately often

Slightly often

Not at all often

6. In the past 6 months, about how many times did you watch a movie in a
movie theater?
Never

1-3 times

4-6 times

7-9 times

10 or more times

7. What is your favorite kind of movie?

Science-Fiction

Drama

Horror

Musical

Comedy

Documentary

Romance

Action/Adventure

Thriller

Other (please specify)

8. How familiar are you with Dhollywood(Gujarati movie industry)?

Extremely familiar

Very familiar

Moderately familiar

Slightly familiar

Not at all familiar

9. Does it exite you to watch movies showcasing familiar backdrops?

Yes

No

10. Rate the importance of the language of Movie when you decide which
type of movie to watch
Least Important Less Important Important Very Important

Most Important

11. When you think of watching movies, which types of movies first cross
your mind?
Bollywood

Hollywood

Tollywood

Dhollywood (Gujarati movies)

Other regional or foreign movies(please specify)

12. Which of the following MOVIES do you currently watch? (Select all that
apply)
Bollywood

Hollywood

Tollywood

Dhollywood (Gujarati movies)

Other regional or foreign movies (please specify)

13. Have you heard of any DHOLLYWOOD movie lately?

Yes

No

14. If yes, Which?

15. In the last year, how often have you heard other people talking about
GUJARATI movies?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

16. In the last year, where have you seen advertisements for GUJARATI
movies? (Select all that apply)
Billboards

Magazines

Newspapers

Online

Public transportation

Radio

TV

Yellow Pages

I've never seen any advertisements for GUJARATI movies

Other (please specify)

17. How likely is it that you would recommend GUJARATI movies to a friend
or colleague?
Not at all
likely - 0

Extremely
likely - 10