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L. Setyobudi
2014

???
??

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I dont know the

key to
success, but the
key to failure is
trying to please
everybody.
- Bill Cosby
Remember, that
failures are only
permanent if
we stop trying
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Isu Global dan Regional

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Status KEA/AEC 2015

Secara khusus,para pemimpin sepakat
untuk mempercepat pembentukan
Komunitas Ekonomi ASEAN pada 31
Desember 2015 atau 1 Januari 2016 dan
mentranformasikan kawasan ASEAN
menjadi suatu kawasan dimana terdapat
aliran bebas: barang, jasa, investasi, dan
tenaga kerja terampil, serta aliran modal
yang lebih bebas.
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Peta Penyebaran Wilayah Tertinggal

70% berada di wilayah Indonesia Timur
27 kabupaten kota wilayah perbatasan
infrastruktur terisolasi

EQUATOR

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247 jt Penduduk ke 4 di dunia

Ke 3 negara demokrasi
Penduduk Muslim Terbesar
+ 37% usia muda
9,6 jt TKI - $ 6,5 M/Rp 65 T

9 jt pengangguran
+ 14 jt kemiskinan />34 jt org
42 jenis Produk Agro rank 1-10 (FAO stat 2005)
10 Jenis hasil Tambang rank 1-10 (The
Econ.World in figures, 2007)
Economic welfare > 112 di dunia

INDONESIA

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Prediksi Golden Economic Era 2010-2030

(Sumber: Indonesian Forum/Kadin, 2011)
25

PDB Nominal ($T)Pro Growth

Indikator ($T,$,%)

20
$ 23.507
$ 6.72 T
$8T
(J.T. Riady)

15
10

Kemiskinan (%)-Pro
Poor

5
$ 3.099
0 0.74 T
2010

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LOWER
MIDLE
INCOME

PDB Nominal per

kapita ($)-Pro
Growth
Pengangguran (%)Pro Job

2015

2020

2025

UPPER MIDLE
INCOME

2030

Tahun

HIGH
INCOME

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Isu Nasional

Isu
Lokal
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Malang
Raya

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WHAT SHOULD WE DO?

Apakah ada Political will? Bagaimana
dengan Action will? 5W+1H?
3 Pilar ASEAN:
1. Politik dan Keamanan
2. Ekonomi
3. Sosial Budaya (the man behind the
gun/SDM)

PERAN PEMDA DAN PERGURUAN

TINGGI/KAMPUS ?

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PERUBAHAN ERA Komunitas

ASEAN 2015
1) Perubahan lingkungan ekonomi, sosial
dan pengetahuan dan teknologi
2) Perubahan dalam lingkungan kerja,
3) Perubahan dalam harapan pelanggan
4) Perubahan harapan para pekerja.
5) Perubahan budaya?
6) PERUBAHAN MINDSET
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ENTREPRENEURIAL MINDSET
Tahu siapakah anda?, Bisa apakah anda?, Ingin
apakah anda?, Punya apakah anda?, Siapkah
anda untuk berubah?, Sukses dan Kepuasan
adalah goalnya.
Menurut kami di UB entrepreneurship adalah
Proses melakukan sesuatu/kegiatan yang
baru dan/atau berbeda untuk membangun
kesejahteraan pelaku itu sendiri
(Entrepreneur) dan memberikan nilai tambah
kepada masyarakat dilingkungannya.
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The Mindset/Pola pikir Entrepreneur

Minds are like parachutes,
They only function when open
(Thomas Dewar)

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PROGRAM
ENTREPRENEURSHIP,
DI
UNIVERSITAS BRAWIJAYA

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Milestone of UB Towards Entrepreneurial University

Entrepreneurship
1998 Education as elective

2005-6 Business Incubators on

Campus & Benchmark

2007-9
2011-2013
Declaration,
UBBIPS &
Collaboration
In EE COBLAS
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2015
Entrepreneurial
University

HRD &
Infrastructure
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Memahami empat
pertanyaan dasar
1. Apakah arti Entrepreneurial University ?
2. Mengapa UB menuju entrepreneurial
University ?
3. Bagaimanakah rencana strategis UB
menuju entrepreneurial University?
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Entrepreneurial University adalah

Perguruan Tinggi yang
pengelolaannya menggunakan
konsep-konsep dasar
entrepreneurship/kewirausahaan
dan pengelolanya berjiwa
entrepreneur/wirausaha
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Mengapa
ENTREPRENEURIAL UNIVERSITY ?

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Masalah Sosial & Ekonomi

Kemiskinan
Kesehatan
Pendidikan
Kejahatan
Pengangguran
Keadilan

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Kemiskinan dibawah $ 2/hari

Indonesia 43,3% (2010)

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Kemiskinan dibawah $ 1.25/hari

Indonesia 18.06% (2010)

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Ada Tujuh Macam Kemiskinan di Kehidupan kita :

1. Kemiskinan Ekonomi: kekurangan finansial
/makanan, pakaian, dan tempat tinggal
2. Kemiskinan Tubuh (Fisik): kurangnya kesehatan dan
kebersihan, kurang gizi
3. Kemiskinan Mental: kurangnya penalaran dan
pendidikan
4. Kemiskinan Budaya: kurangnya kegiatan praktek
budaya
5. Kemiskinan Spiritual: kurangnya rasa kedamaian
dan rasa persaudaraan
6. Kemiskinan Politik: tidak memiliki hak suara dan
kurangnya pengembangan/pembangunan
7. Kemiskinan Sosial: kurangnya persatuan dalam
bermasyarakat/bertetangga
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DISEASES
(penyakit)

IGNORANCE
(diabaikan)

APATHY
(apatis)

POVERT
Y

DEPENDENCY
(tergantung)

DISHONESTY
(Tidak Jujur)
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TAX RATIO
2014-2019

ORBA

0,20

2002

0,288

2005

0,340

2006

2013

2012

G-Ratio harus
mengecil/me
nurun.

0,345

0,390

0,410

Jika G-Ratio membesar

sampai sebesar
0,500, maka negara
akan chaos.

0,500

ANCAMAN GINI RATIO

1. Pada zaman Orba, G-Ratio kita sebesar 0,20%. Kondisinya terus meningkat
sampai tahun 2013.
2. Proyeksinya, pada tahun 2014-2019 G-Ratio harus turun kembali. Jika
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meningkat terus dan mencapai 0,500 maka negara akan bubar.

KEADAAN TERSEBUT MENGINDIKASIKAN

Number of entrepreneur out of populaion:

USA
= 11,6%
Singapore
= 7,2%
Indonesia
= 1,24%
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NO
1
2
3
4
5
6
7

NEGARA
Malaysia
India
Singapura
Thailand
Vietnam
Filippina
Indonesia

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Liter/Orang
/Tahun
50,9
47,1
44,5
33,7
14,3
13,7
12,86

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Konsumsi Telur & Daging/Ayam 2010

NO
1
2
3
4
5
6

NEGARA
Singapura
Malaysia
Thailand
Philippina
Indonesia
Vietnam
Std Gizi Nas.
ROKOK

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TELUR

DAGING/AYAM

(Btr/Org/Thn)

(kg/Org/Thn)

500
300
311
38
216
12,6
120
7,6
80
4,8
56
3,8
720
40
1.180 btg/Orang/Tahun

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Entrepreneurship/kewirausahaan adalah
suatu proses melakukan sesuatu yang
baru dan/atau berbeda dengan tujuan
menciptakan kemakmuran bagi individu
(entrepreneur) dan memberi nilai tambah
pada masyarakat. (Raymond Kao)
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7 Karakter Dasar Entrepreneurial Mindset

(McGraith & Mac Millan, 2000)

1.
2.
3.
4.
5.

Action oriented
Berpikir simpel
Selalu mencari peluang baru
Mengejar peluang dengan disiplin tinggi
Hanya mengambil peluang yang terbaik
(successes = choice)
6. Fokus pada eksekusi
7. Memfokuskan energi setiap orang pada
bisnis yang digeluti
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PENTING

MENDESAK
1
Besok Ujian
Terlambat masuk kerja
Teman Terluka
Proyek yang harus
diselesaikan hari ini
Mobil mogok
3

47

TIDAK MENDESAK
2
Merencanakan, menetapkan
sasaran
PR yang harus diselesaikan
minggu ini
Olah Raga
Membina hubungan
Relaksasi

TIDAK
PENDTING

4
Terlalu banyak nonton TV
Telepon yang tidak penting
Ngobrol tiada habisnya di
Interupsi
telepon
Masalah kecil orang lain
Terlalu banyak main game
Tekanan sesama
komputer
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Buang-buang waktu

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Hasil Telusur
Story: Bill Gates Is Crazy Optimistic About Ending Poverty
www.businessweek.com/.../bill-gates-is-crazy-opti...
Terjemahkan laman ini
21 Jan 2014 - The Bill and Melinda Gates Foundation has released its annual letter, "3 Myths that Block
Progress for the Poor," at the World Economic Forum.
Bill Gates predicts an end to poverty in 20 years | Mail Online
www.dailymail.co.uk/.../Bill-Gates-predicts-no-poor...
21 Jan 2014
Bill Gates announced today that by 2035 there will be almost no poor .... Dear Bill Gates, If you want
to end ...
Bill Gates Predicts the End of Poverty - Guardian Liberty Voice
guardianlv.com/.../bill-gates-predicts-the-end-of-...
Terjemahkan laman ini
23 Jan 2014 - While more than 40% of the world reels under poverty, disease and malnutrition, Bill
Gates is in the news for having predicted the end of ...
Bill Gates' Plan to Solve World Poverty (August ... - Marxsite
www.marxsite.com/Idle_Dreams.html
Terjemahkan laman ini
And so it is with Bill Gates' new plan to generate 'creative capitalism' that he ... of billions of dollars to
charitable causes, like projects to fight malaria and AIDS.
Poverty will end by 2035, says Gates | Deseret News National
national.deseretnews.com/.../Poverty-will-end-by-...
Terjemahkan laman ini
5 Feb 2014 - The poor are getting richer, says Bill Gates, and there's no reason to believe we can't end
poverty soon. By 2035, there will be almost no ...
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Entrepreneurship Education System in UB

LEA DING SEC TOR INSTITUT IO N
SK ILL LEVEL

AC ADEMIC
STUDENT
( VR 1 )
AFFAIR ( VR 3 )

III.

LEVEL OF SK ILL

Function of
E ntrepreneurs hi p
II.
R eadi ness of
E ntrepreneur
I.

Concept and
Mi ndset
E ntrepreneuri al

TO KNOW
suc c ess
story

TO DO
Business
I dea, Case
study

TO BE
Training,
start-up,
COBL A S

Field/Prof
Internship

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INTEGRATED
INTO
CURRICULUM

STUDENT
ENTREPRE
NEUR DHEMed/CSR

Need for
achievement
Ability to inspire
Reaction to success
or failure
Help
Networking
Communication

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Up to 2 yrs

Feed back information

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Basic Entrepreneurship Education

MOTIVATION

RECTOR

UB EEC
( LP P M)

World of
business
50

Experiential

ENTREPRENEURIAL SKILL

FUNCTIONAL SKILL

Creativity
Innovation
Ability to take a
Risks
Ability to identify
opportunities
Ability to have a
vision for growth
Interpret successful
entrepreneurial role
model

Business, Social,
Academic,
Techno/Agripreneruship, etc.
Management/Leader
-ship
Planning skills
Financial skills
Marketing skills
Designing skills
Operational skills
Human Resources
management 51

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HASIL STUDI JAJAK PENDAPAT

80% pendapat mengatakan
knowledge yang dibutuhkan
mahasiswa berbeda dengan
20 tahun lalu
60% menyatakan perubahan
pembelajaran tidak secepat
kebutuhan
88% percaya bahwa
knowledge abad 21 harus
menjadi bagian dari
kurikulum.
Walaupun tradisional basic
skill reading, matematika dan
sains tak bisa ditinggalkan.
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Persentase jumlah entrepreneur/populasi terhadap

pendapatan per kapita/tahun, Data 2011
45

$ 40.092

40
35
30
25

Entrepreneur (%)

20
15
10
5
0

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Income ($ US)
7,2%

$ 7.900
2,1%
1,56%

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$ 3.099

53

IDE
ENTREPRENEURSHIP
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Diet and Mental Health

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Why is proper nutrition important?

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http://healthrevolution.eu/

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https://www.ashoka.org/
http://nutrientsforall.org/partners/
ashoka/

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What is the top tip you give your

patients/clients?
http://meganwarerd.com/tag/entrepreneur/

I have 5 pillars of nutrition

that I give as guidelines to all
my clients.
1. Delicious
2. Nutritious
3. Convenient
4. Pleasure in the diet
5. Food is fuel
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WEDANG
SECANG

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Push The Pedal

Rumus Naik
Sepeda:
1. Push The Pedal
2. Concentrate
3. Balance it
4. Dont be afraid
5. Then youre done
(Evans, 2006)

The 5 Arrows of New Business

Development
(Copyright ARRBEY Strategy Center)

74
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Speak the Truth

If you tell the
truth you
dont have to
remember
anything.
Mark Twain

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LETS MOVE TO MAKE A CHANGE

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This is The Best Place to Cultivate

Entrepreneurial Management
Experience

Good Platform with different types of people

Ready support & available facilities
If mistakes are made will be rectified with
guidance

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My Brief of Bio-systematic

Nama:

Lilik Setyobudi
Tanggal/Tahun Lahir: 20 Mei Generasi Baby Boomer
Jl. Candi Mendut 10 Malang
Tilp (0341) 494916

Pendidikan:

S1 (1977) UB
S2 (1982) UGM
S3 (1989) OSU/Oregon State University, Oregon, USA

Short course/seminar:

Various topic Entrepreneurship in:

USA, Kanada, Australia, ASEAN, Jepang, Perancis, Kamerun, Guadeloupe, Sri
Lanka, China, Germany, New Zealand, etc. (> 30 Negara)

Pekerjaan :

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AARD, Ministri of Agriculture 1976- 2003

Director Indonesian Fruit Research Institute, AARD 1995-2000
FAO/UNDP Citrus Rehabilitation Project 1990-1993
INIBAP/ASPNET (International Network of Banana and Plantain/Asia Pacific
Network) Indonesian representative 1995-2000
Part Time Lecturer Graduate School: UNAND, IPB, UGM, UB
Lecturer UB 2003 now
Head of UB-CASH 2004-now
Koordinator/Ketua PHK-A2 Jur BP 2006-2008
Head of UBEE div UBBIPS 2007 now
Coordinator COBLAS - UB Entrepreneurship Education Curriculum Development
2006 now
Vice President of Asean-Japan Entrepreneurship Education Assoc. 2011- now
Wakomtap Bid. Peng. Mutu & Industri Pendidikan KADIN Indonesia 2011-2015
80

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