Professional Documents
Culture Documents
For todays class, build on your feature idea from the last class and develop a pitch letter to a
reporter or editor. You may work solo or with someone else.
First thing to do is identify who youre going to pitch to both the media outlet and the
individual. Its gotta go to someone specific or itll go into the black hole of Neverland. So, if
youre pitching to the DTH, find out who the feature editor is and address your letter to that
person. Also consider magazines or blogs that might want to know about the topic.
Next, draft the letter use the business letter format (kinda like the example that follows) and go
for it! Remember to get to the point in the first sentence why are you writing? Then build your
case. Should be no more than one page news folks get a lot of proposals, so its imperative that
you keep it short and sweet. Holler if questions.