Professional Documents
Culture Documents
http://sixrevisions.com/tools/google-analytics-in-depth-goals-and-funnels/
B) For comparing two metrics on the same graph to see how they are
correlated
C) For comparing any number of metrics on the same graph to see how they
are correlated
D) For comparing two metrics on separate graphs to see how they are
correlated
http://services.google.com/analytics/breeze/en/interface_navigation/index.ht
ml
slide 10
A) The profile will contain data related to either of the two specified values
C) The filters cancel each other so the complete unfiltered data appears in
the profile
D) The results will differ depending on the order in which these two filters
are applied
http://www.google.com/support/googleanalytics/bin/answer.py?
answer=55550
4.You have had your Google Analytics account for months, and have been
successfully tracking data in Profile 1. You created a duplicate profile -Profile
2- but the profile's reports are not showing any data. Which of the following
would help explain the situation? (Select two)
B) There are conflicting filters applied to Profile 2 which are preventing data
from coming through
http://www.google.com/support/analytics/bin/answer.py?answer=75013
5.Someone visits your website and subscribes to your newsletter which you
are tracking as a goal. A colleague then immediately also subscribes using
the same computer (without closing the browser). How many conversions
will be recorded?
A)0
B)1
C)2
https://www.google.com/support/forum/p/Google+Analytics/thread?
tid=7305819e13547e35&hl=en
http://services.google.com/analytics/breeze/en/additional_customizations/in
dex.html
slide 4
7.If you manually tag your AdWords campaigns, which one of the following
AdWords attributes would you be able to view in your Analytics reports?
A) Match Type
B) Ad Group
C) Campaign
D) Placement URL
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 24
D) visitors who typed your site's URL directly into their browser
http://www.google.com/support/forum/p/Google+Analytics/thread?
tid=4ee3f9ef973d2422&hl=en
C) the web page to which your server defaults when no page on the domain
is specified
http://www.google.com/support/forum/p/Google+Analytics/thread?
tid=0ff5c7f6a3e087a0&hl=en
10.You want a second view of your data where you only see traffic to a
specific subdirectory. How might you set this up?
A) Create a second Google Analytics account, and apply the unique tracking
code to the pages in the subdirectory
B) Create a new profile and apply an advanced filter that deletes page data
outside the subdirectory
C) Add a filter to the profile and remove the tracking code from the other
pages of your site
D) Create a duplicate profile and add a filter: select "Include only traffic to a
subdirectory" from the Filter Type dropdown, and specify the subdirectory
http://services.google.com/analytics/breeze/en/filters/index.html
slide 6
A) utm_source, utm_content
C) utm_content, utm_campaign
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 21
12.True or False: If you manage the analytics services for multiple websites
which belong to different organizations, it is strongly recommended that you
open a new Google Analytics account for each organization.
B) False. You should track multiple sites for different organizations under one
Google Analytics account. Simply track the different sites under different
profiles, and grant administrator access at the profile level.
http://services.google.com/analytics/breeze/en/accounts_profiles/index.html
slide 17
http://services.google.com/analytics/breeze/en/ga_intro/index.html
slide 6
http://www.google.com/support/analytics/bin/answer.py?
hl=en&answer=55614
A) Google Analytics can import cost data only from Google AdWords and
Microsoft adCenter
B) Yes, Google Analytics imports cost data from any CPC campaign provided
that the CPC accounts are linked to Analytics
D) Yes, Google Analytics imports cost data automatically from any CPC
campaign
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 14
http://services.google.com/analytics/breeze/en/domains_subdomains/index.h
tml
slide 8
16.How would you find out which keywords visitors from Tokyo used to find
your site?
http://www.google.com/support/forum/p/Google%20Analytics/thread?
tid=528b2bfbb8ed4f94&hl=en
17.Is it possible to make the Top Content report display different names than
the actual page pathnames?
A) Yes, you can rename the pages by entering the desired URI in the call to
_link();
B) Yes, you can rename the pages by entering the desired request URI in the
call to _trackPageview();
C) You need to talk to your webmaster to change the settings of the server
to allow arbitrary parameters
http://www.google.com/support/analytics/bin/answer.py?
hl=en&answer=55509
A) utm_content
B) utm_source
C) utm_adgroup
D) utm_term
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 21
19.Given that web analytics data is never 100% accurate, which of the
following is the best use of web analytics?
A) analyzing trends
D) comparing the pageviews from one web analytics product to another one
http://services.google.com/analytics/breeze/en/ga_intro/index.html
slide 6
20.Which of the following formats does Google Analytics export into? (Select
all that apply)
A) TSV
B) XML
C) PDF
D) CSV
http://services.google.com/analytics/breeze/en/interface_navigation/index.ht
ml
slide 12
http://services.google.com/analytics/breeze/en/interpreting_reports_revenue
/index.html
slide 7
http://services.google.com/analytics/breeze/en/interpreting_reports_funnel/i
ndex.html
23.How can an administrator limit a user's access to view reports that only
contain Google CPC data?
B) Use Access Manager to give the user access to only part of the profile
C) Grant them access to a new profile that only tracks AdWords data
A) third-party only
B) first-party only
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slides 4 & 5
A) clicks / impressions
B) visits/impressions
C) clicks/visits
http://www.mathgurusonline.com/2006/05/17/google-adsense-ctr-explained/
http://www.analyticsmarket.com/blog/referrals-from-own-site
27.How would you configure a profile to include only Google CPC data?
B) Add two include filters to the profile: one requiring Campaign Source to
be "google", and the other requiring Campaign Medium to be "cpc"
http://services.google.com/analytics/breeze/en/filters/index.html
slide 16
28.Which of the following could explain why Google CPC visits are not
showing up in Google Analytics? (Select all that apply)
C) The wrong match type has been selected in the profile settings
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 18
http://analytics.blogspot.com/2008/07/practitioner-post-adwords-autotagging.html
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 5
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 3
A) the percentage of sessions for which the visitor can be tracked as unique
B) the percentage of visits to your site where the visitor viewed only one
page and then exited without any interaction on your site
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 12
33.Which of the following are elements of the Event Tracking data model?
http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 12
B) The Google Analytics Tracking Code is missing from the conversion page
http://services.google.com/analytics/breeze/en/ecommerce/index.html
slide 8
A) no, you should use the product that best suits your needs
http://services.google.com/analytics/breeze/en/installing_ga_code/index.htm
l
slide 9
http://www.google.com/support/forum/p/AdWords/thread?
tid=5ca363777c9ed1e1&hl=en
C) by turning autotagging on
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 19
http://www.hallam.biz/blog/2009/12/track-campaigns-better-googleanalytics-url-tagging.html
39.You are running a correctly tagged email campaign that refers visitors to
your website. How would you track conversions associated with the
campaign in cases where visitors did not convert in the first instance, but
instead returned at a later time by typing the URL of your site directly into
their browser?
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 9
40.Why is it important that you maintain one unfiltered profile when using
filters with your analytics account?
A) Without one unfiltered profile, you will not be able to use a filter for
multiple profiles
http://services.google.com/analytics/breeze/en/filters/index.html
slide 18
A) I only
B) I and II only
42.Can Google Analytics track search engines other than those that it tracks
by default?
A) No, Google Analytics only tracks visitors coming from the Google search
engine
http://services.google.com/analytics/breeze/en/additional_customizations/in
dex.html
slide 5
A) seconds
B) minutes
C) hours
D) days
http://services.google.com/analytics/breeze/en/internal_site_search/index.ht
ml
46.You have two websites with different domains (e.g. Mysite.com and
Yoursite.com) which you want to track under a single Google Analytics
account. Why would you link the sites using the _link() method?
http://services.google.com/analytics/breeze/en/domains_subdomains/index.h
tml
slide 5
D) HTML only
http://services.google.com/analytics/breeze/en/ga_intro/index.html
C) editing the profile and specifying the request URI of the conversion page
http://services.google.com/analytics/breeze/en/goals/index.html
slide 9
49.Why might you see a search engine name appear in the results for your
Referring Sites report (e.g. "google.com")?
A) Someone was referred to your site via a search result page, but the
keyword was not captured
http://services.google.com/analytics/breeze/en/interpreting_reports_trafficso
urces/index.html
slide 5
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 27
51.Which of the following are possible uses of filters? (Select all that apply)
http://services.google.com/analytics/breeze/en/filters/index.html
slide 6-10
52.Which of the following would prevent you from creating a new profile in
Google Analytics? (Select two)
B) You have already reached the maximum number of permitted profiles for
your account
http://services.google.com/analytics/breeze/en/accounts_profiles/index.html
slide 23
http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 2
You would like this to appear as "home" in the Top Content report. How can
this be achieved?
A) Use a Search and Replace custom filter on the Request URI field where
Search String is "/index" and Replace String is "/home"
B) Use a Search and Replace custom filter on the Request URI field where
Search String is "www.mysite.com/index" and Replace String is
"www.mysite.com/home"
http://services.google.com/analytics/breeze/en/filters/index.html
slide 12
55.Which of the following should you manually tag with campaign tracking
variables?
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 3
A) A first-party cookie is set by a different web site than the one you are
visiting, a third-party cookie is set by the same web site as the one you are
visiting
B) A first-party cookie is set by the same web site you are visiting, a thirdparty cookie is set by a different web site than the one you are visiting
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 2
57.Which of the following are possible uses of profiles within a single Google
Analytics account? (Select all that apply)
http://services.google.com/analytics/breeze/en/goals/index.html
slide 13
59.Select the Goal URL pattern and match type that will count all of the
following pages as conversions:
http://www.mysite.com/shoes/buy.asp
http://www.mysite.com/shoes/buy.asp?prodid=9
http://www.mysite.com/shoes/buy.asp?prodid=100
http://services.google.com/analytics/breeze/en/goals/index.html
slide 10
60.You notice that the goal conversion rate in your Site Search Terms report
is different from the Goals menu report, what is the likely reason for this
discrepancy?
A) The Site Search Terms report is only able to show goal conversion rates
for one of your goals
B) Not all visits include a site search; only those which did are included in
the conversion rate calculation in the Site Search Terms report
C) Of those who perform a search during their visit, fewer are likely to
convert
http://services.google.com/analytics/breeze/en/internal_site_search/index.ht
ml
slide 20
61.What are the benefits of linking your AdWords account with your Google
Analytics account? (Select all that apply)
B) this will allow you to have AdWords cost data imported into your Analytics
account
C) this will allow you to access your Analytics data from within the AdWords
interface
D) this will allow Google Analytics to differentiate between Google CPC and
non-Google CPC visits
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 5
C) registers a pageview
http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 4
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 5
A)
_gaq.push(['_addTrans',
'1234',
",
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA'
]);
_gaq.push(['_addltem,
'1234',
'DD44',
'T-Shirt'
'Green Medium',
'11.99',
'1'
]);
_gaq.push(['_trackTrans']);
B)
_gaq.push(['_addTrans',
'1234',
//affiliation or store name
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA',
]);
_gaq.push(['_addltem',
'1234',
'DD44',
'T-Shirt'
'Green Medium',
'11.99',
'1'
]);
_gaq.push(['_trackTrans']);
C)
_gaq.push(['_addTrans',
'1234',
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA',
]);
_gaq.push(['_addltem',
'1234',
"DD44',
'T-Shirt'
'Green Medium',
'11.99',
'1'
_gaq.push(['_trackTrans']);
http://services.google.com/analytics/breeze/en/ecommerce/index.html
slide 11
A) _link()
B) _setAccount()
C)_trackPageview()
D) _setAllowLinker()
http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 4
A) utm_creative
B) utm_medium
C) utm_ad
D) utm_content
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 21
http://services.google.com/analytics/breeze/en/goals/index.html
slide 13
A) 30 minutes
B) 45 minutes
C) 60 minutes
D) one day
http://services.google.com/analytics/breeze/en/interpreting_reports_visits/in
dex.html
slide 3
69.How can you ensure that clicks and visits match in your AdWords
Campaigns report?
B) Place the Google Analytics Tracking Code before the </body> tag
D) You can't because Google Analytics tracks visits and imports click data
from AdWords
http://services.google.com/analytics/breeze/en/campaigntracking_adwordsin
tegration/index.html
slide 16
http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 2
Like I said, these questions and answers may all be ancient history by now
since it's almost been a year. At least you can see the basics Google will be
covering on the GAIQ test.
Good Luck!!! Let me know how it goes and leave any questions in the
comments section.
Christa