You are on page 1of 1

ENCORE

Inrecentyears,CanadiansingersongwriterNeilYounghasmadeitanaimtoagain
givemusicavoicebyofferinglistenersunprecedentedfidelityinpersonallisteningvia
hisproduct,thePono(aHawaiianwordmeaningrighteousness,theone,thepureness)
Ecosystem,whichiscapableofplayingbackthemasterrecordingsofunique
performancesandclassicalbumsathighestpossiblequality(seegraphbelowfordetails).
ThePonoEcosystemisbelievedbyYoungtobearevolutioninmusiclistening,and
isdedicatedtorestoringearbodyconnectionwithanewdigitalsystem.Taking
Youngspushforfidelityasacalltoaction,LochheadandLee(bothmusicloversand
inventors)haverecentlycollaboratedtounleashENCORE,aproductthatpromisesanew
standardinmusicreproductionandliveperformance.ByharnessingOculusexciting
virtualrealitytechnology,YoungspristineliverecordingfromLiveatMasseyHall
1971isliftedfromthemuddyconfinesthepast,tobegivenanew,refreshinggravityof
thepresent,thereal,thenow.Inthisprototype,you,thelistener,areencouragedtoenter
thevividnessoftheiconicperformance.Sitbackandwatchasanavatarentersthelush
worldofVRtositbeforeyou,andsingintoyoueyes,yoursoul,andpossiblyyourheart.

You might also like