Google: Beyond the First Page

General Audience
The primary audience is composed of both male and female teachers of students in ninth through
twelfth grade. All of these teachers are certified and the average years teaching among them is
six. This audience contains teachers of all primary subjects, as well as those of career focused
subjects. All participants have beginning to intermediate knowledge of technology.

Problem Identification
Many of todays students are growing up surrounded by technology. They have access to
information that was not readily available to students in the past. They are capable of using smart
phones, tablets, laptops, mp3 players and regular computers. In many academic circles they are
referred to as Digital Natives. Educators are in a never ending battle to keep up with the
changing technologies. Not only do they have to keep up, but they also have to be able to
disseminate which are the best ones for their students and find ways to incorporate them into
their lessons. Instructors are willing to use technology, but express that a lack of knowledge of
what is available and a lack of training on how to properly use some of the tools is hindering the
process of integration.
Google is a web search engine that lets you find information including other websites, pictures,
and articles. It is used so frequently that the name is now used as a verb. Students are often told
to Google it when looking for information. Although it is the most used search engine by
students and educators alike, neither group is comfortable enough with their knowledge of it to
go beyond the basics of what it was created for. Educators want to be able to teach their students
the how to get the most out of their searches.

Instructional Goals

Learner will know the purpose of google and how it supports student learning
Learner will be able to do a basic search on Google using Boolean searching
Learner will be able to search using pictures
Learner will be able to modify search to only include information meant for common use

Introduction
The target group of learners are teachers at a career charter high school. The group is made up of
Forty-four teachers. There are seventeen men and twenty-seven women. The groups teaching
experience ranges from six months to forty-five years. All of the learners have at least the
minimum of a Bachelors degree. Three of the members hold Law degrees. The subjects taught
by the group include all core subjects, elective subjects and pre-career subjects that are offered at

the charter school. The demographic information for this learner analysis was gathered by
administering a brief survey to the learners.

Entry Characteristics
Entry Skills and Prior Knowledge

Able to log on to a computer

Able to use basic internet
Able to complete basic search engine queries
Able to organize data

This information was attained by administering a questionnaire to the learners. The results
showed that all the learners know how to use a basic computer. All of the learners regularly use
the internet and know how to make basic queries when using a search engine.

Attitudes Towards Content and Academic Motivation

All of the learners acknowledge that having effective search and research skills is an important
part of student learning. When given a survey, all but one learner expressed an at least moderate
interest in learning a new skill or improving upon the skills that they already had. More than 50%
of the learners expressed an interest in maximizing their searches in Google. All learners felt that
they would be able to acquire the knowledge needed to conduct better searches. These results
were gathered through the use of a survey and learner interviews.

Educational Ability Level

All of the learners in this group have the minimum of a Bachelors degree. Three of the learners
hold law degrees. All of the learners regularly use computers. Two of the learners teach computer
oriented classes. All of the learners can read, write, and type. No learners require pre-training
remediation.

General Learning Preferences

All learners expressed a preference for visual demonstrations and hands on activities for the
material to be learned. All learners also expressed a need for print materials so that they could
have something to refer to at a later time. This information was gathered from learner interviews.

Attitude Towards Teachers and School

The learners for this workshop are educators. This gives them a better understanding of
classroom situations. All but one of the learners expressed excitement towards learning new
technology skills. All learners expressed a desire for more of these type workshops. All of the
learners felt that better training would improve their instruction.

Group Characteristics
The learners are all teachers at a charter high school in Riviera Beach, FL. The median income in
this area is $36,521, which is less than the median income of the county that it is in and less than
the state median. The teaching experience ranges from less than a year to forty-five years. All the
learners speak, read, and write in English. All of but one of the learners in interested in
educational technology.

Task Analysis
I conducted the analysis using a procedural analysis. I chose a procedural analysis because the
instruction is aimed at how to use the website. I started by creating a detailed outline of the steps
required to perform each procedure when searching on Google. To make sure that I got each
detail correct, I went to the website and wrote down each step as I performed it.
Once I had all the procedures written down, I created an outline which was turned into my task
analysis outline. Below is task analysis outline.

Task Analysis Outline

1. Access the internet
1.1. No Access
1.1.1 Get access from tech support
1.1.2 Go to a computer with internet access
1.2. Restricted Access
1.2.1 Get permission from administrator
2. Go to Google website (www.google.com)
2.1 Click inside the search
3. Conduct Search using Common Boolean Operators (and, or, not/and not, near)
3.1 Type in search that includes and as an operator
3.2 Type in search that includes or as an operator
3.3 Type in search that includes not or and not as an operator
3.4 Type in search that includes nor as an operator
3.5 Wait for search results
4. Conduct search using an image
4.1 Take a select a photo from your files or desktop
4.1.1 If no photo is on file, take one
4.1.2 Save new photo to pictures file or desktop

4.1.2.1 You also have the option of just taking the picture while in the search engine
4.2 Click on Image search in top right corner
4.3 Return to site search area in middle of page
4.4 Click on the small camera icon in the search bar in middle of page
4.5 Upload chosen picture from desktop or pictures folders
4.5.1 You will also have the option of taking a photo that goes directly into the search
box.
4.6 Wait for the results
5. Conduct Search using symbols or punctuation
5.1 Look at list of provided symbols and punctuation
5.2 Choose the type of symbol search you want to complete
5.3 Type in the search using the symbol that you chose.
5.4 Press the enter key
5.5 Wait for search results
6. Conduct Search using other operators
6.1 Look at list of provided search operators
6.2 Choose the type of the operator along with the search information
6.3 Type the information in the search box
6.4 Press the enter key
6.5 Wait for search results
Subject Matter Expert (SME)
I (Zporal Tyson-Williams) will serve as the SME for this instructional plan. My formal education
consists of a bachelors degree in English from Georgia Southwestern State University in
Americus, GA. I am currently pursuing a masters degree in Instructional Technology from
Georgia Southern University in Statesboro, GA.
My Primary qualification to serve as SME is my certification as a classroom teacher.
Instructional Objectives
Terminal Objective 1: Conduct individual web searches utilizing Boolean operators (and, or,
and not, near)
Enabling Objectives:
1A. Identify the information that is to be searched
1B. Select which Boolean operator is best for this search
1C. Create a search the provides the correct results

Terminal Objective 2: Conduct searches utilizing an image

Enabling Objectives:
2A. Identify and image that is will be used to gather information

2B. Create the correct search parameters

2C. Analyze search results for correct information

Terminal Objective 3: Conduct a search utilizing a symbol or punctuation

Enabling Objectives:
3A. Determine the kind of search that will be conducted
3B. Create the search criteria
3C Analyze the search results for correct information

Terminal Objective 4: Create a search using other search operators

Enabling Objectives:
4A. Determine the kind of search operator that will be utilized in the search
4B. Create search criteria
4C. Analyze the search results for correct information

Classification of Instructional Objectives:

Content

Performance
Recall

Fact

1B,

Application
2C, 3C, 4C

Concept
Principles
Procedures

3A, 4A,
2A

1, 1A, 1C, 2, 2B, 3, 3B, 4, 4B

Interpersonal
Attitude

Relationship between Instructional Objectives and Standards:

Instructional Objectives
1, 1A, 1B, 1C

Georgia Performance Standards

NETS-T 3a. Demonstrate fluency in
technology systems and the transfer of current
knowledge to new technologies
and situations
NETS-T 3a. Demonstrate fluency in
technology systems and the transfer of current
knowledge to new technologies
and situations
NETS-T 3a. Demonstrate fluency in
technology systems and the transfer of current
knowledge to new technologies
and situations

2, 2A, 2B, 2C

3, 3A, 3B, 3C

4, 4A, 4B, 4C

NETS-T 3a. Demonstrate fluency in

technology systems and the transfer of current
knowledge to new technologies
and situations

Development of Assessments
Instructional
Strategies

Goals

Lesson 1:
The participants
will be asked a
series of
questions about
their Google
search practices.

Introduce
participants to
the module

After
introduction,
participants will
view the portion
of the
presentation on
using Boolean
operators

Lesson 2:

Teach
participants the
options for
Boolean
searches

Teach

Objectives

Objective 1:
Conduct individual
web searches
utilizing Boolean
operators (and, or,
and not, near)

UDL

Assessments

Multiple means of
representation

Learner will take

true-false quiz to
assess their
knowledge of the
four common
Boolean
operators

Multiple means of

Participants will

1A. Identify the

information that is
to be searched
1B. Select which
Boolean operator is
best for this search
1C. Create a search
the provides the
correct results

Objective 2:

Participants will
watch the a
small video clip
showing the
process portion
of the
presentation on
completing an
image search,
including

participants the
process of
conducting a
search using an
image

Lesson 3:
Participants will
be presented
with the
information on
how to use
symbols and
punctuation in
their searches.

Teach
participants
about the use
of symbols and
punctuation in
a google search

Lesson 4:
Participants will
view the portion
of the
presentation
other types of
search operators

Explain the use

of other
specific search
operators

Conduct searches
utilizing an image
2A. Identify and
image that is will be
used to gather
information
2B. Create the
correct search
parameters
2C. Analyze search
results for correct
information
Objective 3:
Conduct a search
utilizing a symbol
or punctuation

representation

create their own

quick sheet on
how to do an
image search.

Multiple means of
representation

Learner will take

a fill in the blank
quiz on what the
symbols and
punctuation are
used for

Multiple means of
representation

Learners will
write a short
paragraph
explaining the
benefit of
teaching these
type of operators
to students or
using them for
their own work.
These will be
discussed as a
group

3A. Determine the

kind of search that
will be conducted
3B. Create the
search criteria
3C Analyze the
search results for
correct information
Objective 4: Create
a search using other
search operators
4A. Determine the
kind of search
operator that will be
utilized in the
search
4B. Create search
criteria
4C. Analyze the
search results for
correct information

Lesson 1 Quiz
Know Your Booleans

1. Using the And Boolean is best for excluding items in a search.

True
False
2. Terry is searching in her college library for information on classroom management. It is a
good idea for her to use the Near Boolean when searching for classroom consequence
and classroom management.
True
False
3. Randall is searching for information on Jaguar cars. He wants his search to be cars only
is it best that he use the or Boolean.
True
False
4. Booleans are used to make a search less specific.
True
False
5. You have to use a Boolean when you conduct a Google search.
True
False
Answers
1.
2.
3.
4.
5.

False
True
True
True
Flase

Lesson 2 Quiz
To test your knowledge of how to conduct an image search, you will create a quick sheet on the
process. Below is the rubric. Scores of less than 7 require a review of the material.

Quick Sheet Rubric

Requirement
Steps Must
Numbered
Correct Terminology
is used in steps

3
All steps numbered
All terminology is
correct

2
Some of the steps are
numbered
Some terminology is
correct

1
None of the steps are
numbered
None of the
terminology is

Process is correct

Process is correct and

results verify this.

Some of the process

is incorrect

correct
Process does not
create a correct
search

Total ______________
Information will vary
Lesson 3 Quiz
1. The ________________ symbol is used when searching for items in a certain price range.
2. When searching for social media trends, use this __________________.
3. Use ________________ to connect two words, and_______________ to remove a word.
4. Use______________ to bring back searches with the exact words that you searched.
5. What symbol is used as a place holder? ________________
6. This symbol is not just for twitter addresses, it can also be used for finding social media
tags in Google. _______________
Answers
1.
2.
3.
4.
5.
6.

..
#
__ and

*
@

Lesson 4 Quiz
Thinking about the information you have learned, please explain the benefit of students knowing how to
conduct searches using these types of operators for their work. Please give specific examples.

Answers will vary

Lesson 1 Objective

Objective 1: Conduct individual web searches utilizing Boolean operators (and, or, and not,
near)
1A. Identify the information that is to be searched
1B. Select which Boolean operator is best for this search
1C. Create a search the provides the correct results

Assessment: Using Google Docs, the learners will be quizzed on their knowledge of the four
common Boolean operators. The quiz will contain true/false questions.
UDL: Multiple means of representation are used for this activity. For this quiz, learners will
have the option of printing the quiz before taking it.

Lesson 2 Objective
Objective 2: Conduct searches utilizing an image
2A. Identify and image that is will be used to gather information
2B. Create the correct search parameters
2C. Analyze search results for correct information

Assessment: Using a rubric, participants will use Microsoft word to create their own quick-sheet
on how to do and image search.
UDL: Multiple means of representation are used for this activity. Participants will have the
option of using pen and paper instead of the just computer.

Lesson 3 Objective
Objective 3: Conduct a search utilizing a symbol or punctuation
3A. Determine the kind of search that will be conducted
3B. Create the search criteria
3C Analyze the search results for correct information

Assessment: Using Google Docs, the participants will be quizzed on how the symbols and
punctuation are used. The quiz will be fill in the blank.
UDL: Multiple means of representation are used for this activity. For this quiz, participants will
have the option of printing the quiz before taking it.

Lesson 4 Objective
Objective 4: Create a search using other search operators
4A. Determine the kind of search operator that will be utilized in the search
4B. Create search criteria
4C. Analyze search results for the correct information

Assessment: For this assessment, participants will use their classroom knowledge as well as what
they have learned to write about how knowledge of these kinds of search methods could benefit
their students or themselves
UDL: Multiple means of representation are used for this activity. For this assessment, the
participants will have the option of hand writing the information. There will also be verbal
discussion on the answers.

Instructional Sequence
Sequence
1
2
3
4

Description
Create a search using Boolean operators
Create a search using an image
Create a search using symbols and punctuation
Create a search using other types of operators

Objective
1
2
3
4

This sequence builds on concepts using task expertise. The learner will proceed through the unit
in a step by step process. The instruction is organized in increasing order of complexity for
optimal learning. This sequence allows learners to make decisions and evaluate information
before moving to the next step.

Lesson 1: Introduction and Common Boolean Operators

Objective 1: Conduct individual web searches utilizing Boolean operators (and, or, and not, near)
1A. Identify the information that is to be searched
1B. Select which Boolean operator is best for this search
1C. Create a search the provides the correct results

Initial Presentation: Participants will be asked a series of questions about their google search
strategies. They will then begin watching the presentation on searching using some common
Boolean Operators.
Differentiation: Participants will be presented the information in presentation format, but will
also be able to have a printed copy of the presentation materials.
Generative Strategy: After view this portion of the presentation, participants will be complete a
quiz activity recalling the information they have learned
Differentiation: The quiz activity will also have a paper version for those who prefer it.

Lesson 2: Using and Image for search purposes

Objective 2: Conduct searches utilizing an image
2A. Identify and image that is will be used to gather information
2B. Create the correct search parameters
2C. Analyze search results for correct information

Initial Presentation: Participants will view the information on images searches. They will also
watch a brief video on how to conduct an image search
Differentiation: Participants will be given printed copies of the material upon request.
Generative Strategy: After viewing this portion of the training, participants will discuss the
purpose of an image search. They will also create a quick sheet on how to conduct an image
search.
Differentiation: Participants can create their quick sheet using any tool that they are comfortable
using.

Lesson 3: Creating a search using symbols or punctuation

Objective 3: Conduct a search utilizing a symbol or punctuation
3A. Determine the kind of search that will be conducted
3B. Create the search criteria
3C Analyze the search results for correct information

Initial Presentation: Participants will participate in a brief discussion about what they know about
symbol and punctuation searches. Participants will them view the portion of the presentation on
symbol and punctuation searches.
Differentiation: Participants will be given printed version of the presentation upon request
Generative Strategy: After the discussion and viewing the presentation segment, participants will
complete a fill in the blank activity by recalling the information they have learned about symbols
and punctuation.
Differentiation: A printed version of the activity will be available upon request

Lesson 4: Developing a search using other operators

Objective 4: Create a search using other search operators
4A. Determine the kind of search operator that will be utilized in the search
4B. Create search criteria
4C. Analyze search results for the correct information
Initial Presentation: Participants will be asked if they know if any other types of operators that
have not been discussed yet. After discussion, participants will view portion of presentation on
other types of operators.
Differentiation: A printed version of the presentation will be available
Generative Strategy: After viewing the rest of the presentation, participants will integrate their
knowledge of student learning and the knowledge they have gained about google searches to
create a paragraph explaining the benefits of these type of searches.
Differentiation: A printed version of the presentation will be provided upon request. Participants
will also be able to complete their paragraphs in whatever manner that they choose.

Design of Instruction
Instructional
Strategies

Goals

Lesson 1:
The participants
will be asked a
series of
questions about
their Google
search practices.

Introduce
participants to
the module

Teach
participants the
options for

Objectives

Objective 1:
Conduct individual
web searches
utilizing Boolean
operators (and, or,
and not, near)

UDL
Multiple means of
representation

Assessments

After
introduction,
participants will
view the portion
of the
presentation on
using Boolean
operators

Boolean
searches

1A. Identify the

information that is
to be searched
1B. Select which
Boolean operator is
best for this search
1C. Create a search
the provides the
correct results

Lesson 2:
Participants will
watch the a
small video clip
showing the
process portion
of the
presentation on
completing an
image search,
including

Teach
participants the
process of
conducting a
search using an
image

Objective 2:
Conduct searches
utilizing an image

Lesson 3:
Participants will
be presented
with the
information on
how to use
symbols and
punctuation in
their searches.

Teach
participants
about the use
of symbols and
punctuation in
a google search

Lesson 4:
Participants will
view the portion

Explain the use

of other
specific search

2A. Identify and

image that is will be
used to gather
information
2B. Create the
correct search
parameters
2C. Analyze search
results for correct
information
Objective 3:
Conduct a search
utilizing a symbol
or punctuation

Multiple means of
representation

Multiple means of
representation

3A. Determine the

kind of search that
will be conducted
3B. Create the
search criteria
3C Analyze the
search results for
correct information
Objective 4: Create
a search using other
search operators

Multiple means of
representation

of the
presentation
other types of
search operators

operators

4A. Determine the

kind of search
operator that will be
utilized in the
search
4B. Create search
criteria
4C. Analyze the
search results for
correct information

Evaluation Plan
Once the learners have completed the module, they will be directed to a link to an evaluation on
Google Docs. Here they will be able to complete and submit the survey for data collection. Since
I am the Subject Matter Expert (SME) on my project, I will have another SME such as my sight
supervisor, a Media Specialist, complete the module and provide feedback through the Google
Docs survey as well.
Learner Evaluation:
Date: _________________________

Please rate the following items on a scale from 1 to 5 by circling the appropriate number:
1=Strongly Agree (SD); 2 = Disagree (D); 3 = Not Sure (NS); 4 = Agree (A); 5 = Strongly Agree(SA).

S
D

N
S

SA

1. I felt that the workshop was well organized and the

main points were well covered and clarified.

2. I felt that the facilitator demonstrated comprehensive

knowledge of the subject matter.

3. The facilitator helped me to understand how the

workshop material related to my own life.

4. I felt that the facilitator conveyed ideas effectively and

clearly and the material was informative and easy to
understand.

5. I gained usable skills and will be able to apply them to

my academic or personal life.

6. What was the most valuable aspect of the workshop?

7. What could have been done to improve the workshop?

8. Additional Comments or suggestions:

SME Evaluation:
1. Was the content of the information well organized?
___________________________________________________________________________
2. Was the length of the workshop appropriate?
___________________________________________________________________________
3. Was the printable material of good quality?
___________________________________________________________________________
4. Were the training objectives met?
___________________________________________________________________________
5. Was the content of the workshop relevant?
___________________________________________________________________________
6. Was this training appropriate for the intended audience?
___________________________________________________________________________
7. Were there areas that needed improvement?

___________________________________________________________________________
8. Were the instructions clear enough to follow?
___________________________________________________________________________
9. What were some of the strengths of the module?
___________________________________________________________________________
10. How would you rate the overall quality of this module?
Excellent

Good

Fair

Poor
4

Once the participants and the SME have all the survey, I will analyze the data for suggests for
improvement. My analysis will computational for the questions that require the selection of a
value. For questions that require more in-depth answers, I will look at the issues addressed, the
number of times they were addressed, and see if it is something within the module that may need
to be modified or something from the website that I cannot addressed. Using this information, I
will adjust the model material as necessary before offering it to another group of learners.