REGION

2014 Latin America

e-Readiness report

Latin America

54.8

In partnershipwith Euromonitor International,Visa has conducted a strategic

review of e-Readiness in Latin America(LatAm)to help identify areas
ofopportunity as well as encourage internet/mobile adoption.

E-READINESS
INDEX

Regional overview

13%

Strong growth is expected for e-Commerce

in Latin America, with an annual
e-Commerce market growth rate of 13%
predicted between 2013 and 2018.

+
19.1 million km
REGIONAL SIZE1

588 million
2013 POPULATION 2

e-Readiness index breakdown

The e-Readiness index is a measure of the stage of a countrys
e-Commerce and the ability of its consumers and businesses
to use it to their benefit.

82.6
67.9
56.2

54.8

55.6

50.9

FRANCE

LatAm

BRAZIL

MEXICO

CHILE

ARGENTINA

COLOMBIA

PERU

31.3

COSTA RICA

30.0

US

LARGEST ONLINE SECTOR

$46.4 billion

by

E-COMMERCE MARKET SIZE IN 2013

DEVICE
ACCESS

MONETARY
CONNECTIVITY

ONLINE
CONNECTIVITY

2018

E-COMMERCE MARKET INCREASE3

E-COMMERCE
PRESENCE

ON-GROUND
LOGISTICS

FRANCE

77.2

87.9

70.7

86.2

93.4

LATIN AMERICA

40.9

56.6

52.9

43.3

82.2

ARGENTINA

29.6

43.3

47.3

43.7

85.7

BRAZIL

66.4

60.7

73.2

49.2

93.9

CHILE

24.6

100.0

39.8

47.3

89.1

COLOMBIA

18.0

56.2

38.6

32.8

66.2

COSTA RICA

15.5

31.2

32.6

19.0

59.8

53.2

90.4

41.0
31.5

Travel & Tourism

MEXICO

28.2

64.6

45.8

PERU

10.7

31.2

30.6

20.3

65.3

VENEZUELA

20.0

50.8

36.7

20.8

32.6

VENEZUELA

Consumer profiles
Whilst most internet users in Latin America fall under two main
profiles, Spectators (rarely shop online) and Explorers (shop
online between 1-8 times a year), Latin America shows great
opportunity for growth following significant progress in online
connectivity, e-Commerce presence and device access in the
last two years.

data.worldbank.org/region/LAC

1,2

Pro-Surfer

Explorer

Spectator

Traditionalist

FRANCE

38.3

46.6

9.3

5.8

LATIN AMERICA

21.1

27.2

33.1

18.6

ARGENTINA

20.5

26.2

33.3

19.9

BRAZIL

39.8

37.6

15.4

7.3

CHILE

20.2

28.0

34.7

17.1

38.1

23.8

The Spectator

33.1%

COLOMBIA

15.7

22.4

Avg. age:

39.2 years

COSTA RICA

14.9

23.6

34.4

27.1

Avg. monthly income:

US $1,268

MEXICO

Avg. daily time spent

on the internet:

19.1

24.3

40.6

16.1

3.3 hours

Compounded Annual Growth Rate (CAGR)

PERU

15.7

20.5

37.8

26.1

VENEZUELA

23.2

34.7

30.6

11.5

All other statistics gathered from: Euromonitor International, (2014) E-Readiness in Latin America

Visit Visa.com/LatAm-eReadiness for more information.