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GaCIvkm
Qanmu
x
karEsVgyl;
GMBIr)aykarN_
hirBavt
CYydl;dMeNIrkareF
VIesckIsMerccitr
sikSaedIm,IPaBeCaK
karEsVgyl;
kmviFIG
aCIvkm
GMBIr)aykarN_hir
Qanmux
lTplEdlrMBwgTuk
erobrab;GMBImuxgarKNeny
Bavt
Bnl;GMBIFatunr)aykarN_hirBavt
GnuvtkarviPaKeKalkarN_
nsanPaBhirBavt
eRbIR)as;BtmanKNenysMrab;eFVI
esckIsMerccit
sikSaedIm,IPaBeCaK
2
karEsVgyl;
GMBIr)aykarN_hir
matika
Bavt
muxgarKNeny
kmviFIG
aCIvkm
Qanmux
Fatunr)aykarN_hirBavt
viPaKeKalkarN_
nsanPaBhirBavt
krNIsikSa/dMeNaHRsaybBaa
sikSaedIm,IPaBeCaK
3
m:UDul 1
kmviFI
GaCIvkm
Qanmu
x
muxgarKNen
y
Business Edge 2003. All rights reserved
sikSaedIm,IPaBeCaK
Rbtibtikar
Rbtib
tika
r
GaCIv
km
kmviFIG
aCIvkm
Qanmux
karsMerccit
karvi
hirBa
nieya
K
vt
sikSaedIm,IPaBeCaK
5
BtmanKNeny
kmviFIG
aCIvkm
enAkg
Qanmux
karsMerc
kareFVIesckIsMerc
citeFVIG
cit
karsMerc
aCIvkm
citeFVIv
inieyaK
karsMerc
citEpk\
sikSaedIm,IPaBeCaK
6
Btmanpl;eda kmviFIG
aCIvkm
yEpkKNeny
RTBskm R)ak;cMeNj
Qanmux
R)ak;cMeNj
edImTun
RTBskm &
edImTun
&
&
bMNul
Btman
TwkR)ak;
cUl, ecj?
&
RTBskm
bMNul &
edImTun
KNnIRtUvsg
KNnIRtUvTTYl?
sikSaedIm,IPaBeCaK
7
muxgarKNeny
kt;Rta
dMeNI
rkar
R)aRs
yTak
;Tg
kmviFIG
aCIvkm
Qanmux
ksar nig
esovePAK
Neny
KNeny
r)aykarN_
hirBavt
sikSaedIm,IPaBeCaK
8
cMNat;fak;BtmkmviFIG
aCIvkm
anKNeny
Qanmux
KNenyRKb;R
KNenyhirBavt
sikSaedIm,IPaBeCaK
9
m:UDul 2
kmviFI
GaCIvkm
Qanmu
x
FatuTaMgLay
nr)aykarN_
sikSaedIm,IPaBeCaK
r)aykarN_hirBavtkmviFIG
aCIvkm
Qanmux
r)aykarN
taragtulkar
_hirBav
? ? ? ?
r)aykarN_R)ak;cMNUl
t
r)aykarN_
nlMhUrsac;R)ak;
kMNt;sMKal;cMeBaHr
)aykarN_hirBavt
sikSaedIm,IPaBeCaK
11
taragtulkar
kmviFIG
aCIvkm
qHbBaaMgnUvral;TidPaB nRTBskmEdlmanRsab;
Qanmux
RTBskm
RTBskm == bMNul
bMNul ++
Tunrbs;mas;
Tunrbs;mas;
sikSaedIm,IPaBeCaK
12
]TahrN_
kmviFIG
aCIvkm
taragtulkar
suPaB ebIkhaghVtUkUBImYy Qanmux
enAfTI 1 Ex kkda qaM 2005.
RTBskm nhagenH rYmman
m:asuInhVtUkUBIfImYy mantMl 2
RTBskm
=
+
RTBskm
= bMNul
bMNul
+ 500
500
dulaGaemrik
nig
sac;R)ak;
dulaGaemrik.
edIm,I
Tunrbs;mas;
Tunrbs;mas;
TTYl)anRTBskmTaMgGs;enH
suPaB
??
??
??
RtUvxI 2 000 dulaGaemrik
BIRkumRKYsarrbs;Kat; nig
sikSaedIm,IPaBeCaK
13
]TahrN_
kmviFIG
taragtulkar
suPaB
ebIkhaghVtUkUBImYy aCIvkm
Qanmux
sikSaedIm,IPaBeCaK
14
RTBskm
kmviFIG
aCIvkm
Qanmux
RTBskm
RTBskm KWCaFnFan
KWCaFnFan
EdlRtUv)anRKb;RKgeda
EdlRtUv)anRKb;RKgeda
yRkumhun
yRkumhun
EdlGacbegItecjCaGtR
EdlGacbegItecjCaGtR
beyaCn_
lkxN
beyaCn_ naeBlGnaKt.
naeBlGnaKt.
fedImBI
edImTI
1manGtRbeyaCn
_xagesdkic
sikSaedIm,IPaBeCaK
15
RTBskm
RTBskm
RTBskm
RTBskm
RTBskm
ryeBlxI
ryeBlxI
kmviFIG
aCIvkm
Qanmux
RTBskm
RTBskm
ryeBlE
ryeBlE
vg
vg
sikSaedIm,IPaBeCaK
16
RTBskmryeBlx
kmviFIG
aCIvkm
I
sac;R)ak;mankgek
s
karvinieyaKryeBlxI
KNnIIRtUvTTYl
KNnI\NTy
sniFi sk
RTBskmryeBlxId
TeTot
Qanmux
sikSaedIm,IPaBeCaK
17
RTBskmryeBlE
kmviFIG
aCIvkm
vg
GclnRTB
karvinieyaKeTAelIGclnRTB
karvinieyaKelIhirBavtry
eBlEvg
RTBskmryeBlEvgdTeTo
t
Qanmux
sikSaedIm,IPaBeCaK
18
bMNul
kmviFIG
aCIvkm
Qanmux
bMNulKWCa
bMNulKWCa
karCMBak;naeBlbcb,
karCMBak;naeBlbcb,
n
n
EdlekItecjBIskmPaBGa
EdlekItecjBIskmPaBGa
lkxN
CIvkm
CIvkm kalBIGtItkal
kalBIGtItkal
1- lHbg;kgkarxI
EdlRtUv)anpl;
EdlRtUv)anpl;
[BIRbPBepSg.
[BIRbPBepSg.
edayTTYl)anGtRbe
sikSaedIm,IPaBeCaK
19
bMNul
bMNul
bMNul
bMNulrye
bMNulrye
BlxI
BlxI
kmviFIG
aCIvkm
Qanmux
bMNulrye
bMNulrye
BlEvg
BlEvg
sikSaedIm,IPaBeCaK
20
bMNulryeBlxI
kmviFIG
aCIvkm
Qanmux
kmIryeBlxI
cMENkRtUvsgbcb,n
nkmIryeBlEvg
KNnIRtUvsg KNnI\NTan BaNiC
km
\NTanBn
\NTan cMeBaHnieyaCit
\NTanepSgeTot
sikSaedIm,IPaBeCaK
21
bMNulryeBlEvg
kmIryeBlEvg
bMNulryeBlEvge
pSgeTot
kmviFIG
aCIvkm
Qanmux
sikSaedIm,IPaBeCaK
22
Tunrbs;mas;
kmviFIG
aCIvkm
Qanmux
Tunrbs;mas;
Tunrbs;mas; KWCa
KWCa
siTiTamTaredaymas;cMe
siTiTamTaredaymas;cMe
BaHRTBskmrbs;Rkumhun
BaHRTBskmrbs;Rkumhun
mUlFnEdl)ancUlrYm
cMeNjkat;Tuk
=
RTBskm
bMNul
= RTBskm
bMNul
cMeNjxusKa / xat
PaBxusKa)anmkBIkarvaytM
leLIgvijnRTBskm
PaBERbRbYlnGRtabrR)ak;
sikSaedIm,IPaBeCaK
23
r)aykarN_R)ak;cM
kmviFIG
aCIvkm
NUl
bgajBIcMNUl cMNay nig R)ak;cMeNjsuTsaF
Qanmux/
karxat
bg;rbs;RkumhunenAkgGMLgeBlCak;lak;
NamYy.
cMeNj // xat ==
cMNUl cMNay
sikSaedIm,IPaBeCaK
24
R)ak;cMNUl
kmviFIG
aCIvkm
Qanmux
R)ak;cMNUl
R)ak;cMNUl
KWCaR)ak;RbmUl)ansrubBIG
KWCaR)ak;RbmUl)ansrubBIG
aCIvkm
karkat;ecj
aCIvkm
karbBaHfBaNiCkm
EdlbegInTunrbs;mas;
EdlbegInTunrbs;mas;
karbBaHflk;
edayminrYmbBalnUvmUl
edayminrYmbBalnUvmUl
bgVilRtLb;vijnUvTMnijEdl)anlk
;
Fnrbs;mas;eT.
Fnrbs;mas;eT.
GakrBiesselIkareRbIR)as;
BnnaMcUl nig BnnaMecj
cMNUlBIkarlk;suTsaF =
cMNUldul karkat;ecj
sikSaedIm,IPaBeCaK
25
cMNay
kmviFIG
aCIvkm
cMNayKWCacMnYnTwkR)a
cMNayKWCacMnYnTwkR)a
Qanmux
k;
k; Edl)andkecjBIR)ak;cMeNj
Edl)andkecjBIR)ak;cMeNj
Edlbny
Tunrbs;mas;
Edlbny
Tunrbs;mas;
fedImTMnijEdl)anlk;
edayminrYmbBalnUvka
edayminrYmbBalnUvka
fedImRbtibtikar
rEbgEckmUlFnnanaeT.
rEbgEckmUlFnnanaeT.
cMNayelIkarlk;
cMNayTUeTA nig
cMNayrd)al
sikSaedIm,IPaBeCaK
26
cMNUl
kmviFIG
aCIvkm
cMNUl)anmkBIskmPaBGaCIvkm
Qanmux
R)ak;cMeNjdul = cMNUlBIkarlk;suTsaF
fedImTMnijEdl)anlk;
R)ak;cMeNjsuTsaF = R)ak;cMeNjdul
cMNayRbtibtikar
cMNUl)anmkBIskmPaBhirBavt
= cMNUl)anmkBIskmPaBhirBavt
cMNaynskmPaBhirBavt
cMNUldTeTot
=
cMNUlepSg cMNayepSg
cMeNjmunbg;Bn
BnelIR)ak;cMNUlrbs;Rkumhun
cMeNjbnab;BIbg;Bn
sikSaedIm,IPaBeCaK
27
r)aykarN_lMhUrsa
kmviFIG
aCIvkm
c;R)ak;
RbmUlRKb;BtmanTaMgGs;
EdlBak;BneTAnwglMhUr n
sac;R)ak;cUl nig ecj
enAGMLgeBlCak;lak;NamYy.
Qanmux
lMhUrsac;R)ak;suTs
lMhUrsac;R)ak;suTs
aF
aF ==
lMhUrsac;R)ak;cUlsru
lMhUrsac;R)ak;cUlsru
b
b
lMhUrsac;R)ak;ecjsru
lMhUrsac;R)ak;ecjsru
sikSaedIm,IPaBeCaK
28
lMhUrsac;R)ak;
kmviFIG
lMhUrsac;R)ak; BIskmPaBRbtibtikar
aCIvkm
lMhUrsac;R)ak;cUl)anmkBIcMNUl
Qanmux
(lMhUrsac;R)ak;ecj)anmkBIcMNay )
lMhUrsac;R)ak; )anmkBIskmPaBvinieyaK
lMhUrsac;R)ak;cUl)anmkBIkarvinieyaK / cMNUl
(karvinieyaK)
lMhUrsac;R)ak;cUl )anmkBIkarlk;GclnRTB
(lMhUrsac;R)ak;ecj sMrab;karTijGclnRTB )
lMhUrsac;R)ak; )
anmkBIskmPaBhirBavt
karpl;kmICasac;R)ak; (kmICasac;R)ak;)
karcUlrYmCasac;R)ak;
(bgVilRtLb;vijnTunrbs;mas;Casac;R)ak; )
sikSaedIm,IPaBeCaK
29
kMNt;sMKal;
kmviFIG
cMeBaHr)aykarN_hir
PaBcaM)ac; sMrab;karvas;Evg nig aCIvkm
Qanmux
eKalneya)ayKNeny
Bavt
BtmanbEnm
GMBIFatuTaMgLaynr)aykarN_hirBavt
BtmandTeTot rYmman
bMNulrMBwgfanwgsg
kareKarBtamkicsna
nigBtmanhirBavt dTeTot
BtmanminEmnhirBavt
sikSaedIm,IPaBeCaK
30
kmviFI
GaCIvkm
Qanmu
x
m:UDul 3
karviPaKeKalk
arN_RKwH
nr)aykarN_hir
sikSaedIm,IPaBeCaK
beckeTsviPaK
viFIsaseRbobeFob
kmviFIG
aCIvkm
Qanmux
karviPaKtamryExSbeNay
PaBxusKa KitCatMl nig
KitCacMnYnPaKry
karviPaKtamryExSQr
karbMElgRbePTRbtibtikarnana (items)
[eTACacMnYnPaKry n
RbePTRbtibtikarCamUldanmYy (Base
Item)
kareRbIR)as;pleFobhirBavt
sikSaedIm,IPaBeCaK
32
kareRCIserIslkNv
kmviFIG
aCIvkm
inicy
TinnykalBIeBlmun
vaytM;lninakarvivDn_
nFatuTaMgLay
Qanmux
TinnyTak;TgnwgEpnkar
eRbobeFoblkxNBitR)akd
CamYynwgEpnkar
TinnymFmTak;Tgnwg]sSah
km
vaytMlsanPaBrbs;Rkumhun nig
lTPaBenAkgvisy]sSahkm
sikSaedIm,IPaBeCaK
33
segb
viPaKva:
rIy:g;
(Variance)
(tamryExS
viPaKTak
beNay)
;Tgnwgni
nakar
kmviFIG
aCIvkm
Qanmux
RTBsk
m
rcnasm<
nFnFa
Tak;Tgn
n
wgsars
Mxan;
sikSaedIm,IPaBeCaK
34
segb kmviFIG
viPaKtamryExSbeNaCIvkm
Qanmux
ay
sikSaedIm,IPaBeCaK
35
segb viPaKtamryExSQr
Rkumhun
BBC
lTplGaCIvkm
kmviFIG
aCIvkm
Qanmux
sikSaedIm,IPaBeCaK
36
segbpleFobhirBav
kmviFIG
t
aCIvkm
cMNUlelIkarvinieyaK
Qanmux
sMrab;eFVIkarviPaK
cMNUlelIRTBskm
(ROI)
(ROA)
R)ak;cMeNjsuTsaF /
RTBskmsrubKitCamFm
=
cMNUlelIedImTun (ROE)
R)ak;cMeNjsuTsaF / Tunrbs;mas;
KitCamFm
=
rcnasm<nhirBavt
sikSaedIm,IPaBeCaK
37
viPaKpleFobhirBa
vt
pleFobR)ak;cMeNj
kmviFIG
aCIvkm
Qanmux
kMritR)ak;cMeNjdul
(Gross
Margin)
R)ak;cMeNjdul / R)ak;cMNUl
kMritR)ak;cMeNj
R)ak;cMeNjsuTsaF
R)ak;cMNUl
=
(Profit Margin)
sikSaedIm,IPaBeCaK
38
viPaKpleFobhirBa
kmviFIG
pleFobgayTUTat; snnIyPaB
aCIvkm
vt
Qanmux
mUlFnRbtibtikar = RTBskmryeBlxI
bMNulryeBlxI
*
viPaKryeBlxI
(Short-term analysis):
pleFobryeBlxI
= RTBskmryeBlxI / bMNulryeBlxI (2:1)
pleFobbgVil)anrhs
= sac;R)ak; nig smmUlCasac;R)ak; /
bMNulryeBlxI (1:1)
*
sikSaedIm,IPaBeCaK
39
viPaKxYbGaCIvkm
kmviFIG
aCIvkm
KNnI
RtUv
TTYl
ij
rT
ka
Rb
nI m 3.
Rt U
U lK
vT N
l
TY
1.
sac;R)ak;;
Qanmux
sniFi
2.
karlk;Ca\NT
an karlk;
sikSaedIm,IPaBeCaK
40
viPaKxYbGaCIvkm
kmviFIG
aCIvkm
xYbGaCIvkm
xUbnKNnIRtUvTTYl
= plrbrsuTsaF / tulPaBmFm
nKNnIRtUvTTYl
karlk;RbcaMfKitCamFm
EdlminGacRtYtBinit)an= 365 /
plrbrEdlRtUvTTYl
Qanmux
xYbsniFi = fedImTMnij)anlk;
sniFiCamFm
sniFiRbcaMfKitCamFmEdlkMBugman
= 365 / plrbrsniFi
sikSaedIm,IPaBeCaK
41
kMritnkarviPaK
kmviFIG
aCIvkm
Qanmux
beckeT
sviPaK
Tinny
KNeny
sikSaedIm,IPaBeCaK
42
GasydanTMna
kmviFIG
aCIvkm
k;TMng
GaCIvkmQanmux
Qanmux
kmviFIGPivDn_visyk
CntMbn;emKg
GaKarelx 70
mhavifIneratm PMeBj
TUrsBelx 023-210 992
sikSaedIm,IPaBeCaK
43
ksareyag
kmviFIG
aCIvkm
Qanmux
sikSaedIm,IPaBeCaK
44