A LO N D RA B E C E R RA

CHRIS MISAALEFUA
ASHLEY SOTO

Ethos
This Non-profit organization is mainly an
emotion-ran organization.
They show Ethos through their success stories
and success rates.
Another is their commercials they use with
actors, singers, and popular faces
demonstrating the cause.
This is to appeal to the viewers.
It shows the viewers that a famous person is doing it
so it must be a good cause.
On the website you can find some Ethos by looking
at their success rate and success stories of all the
animals they have saved.

http://www.aspca.org/
https://www.youtube.com/watch?v
=IO9d2PpP7tQ

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The ASPCA is an organization founded by Henry Bergh in 1866 on the
belief that animals are entitled to kind and respectful treatment at the
hands of humans, and must be protected under the law.
The headquarters is located in New York City.
Over the course of the 100-year contract, the ASPCA made significant
improvements: In 1928, the per-capita euthanasia rate was 511 dogs
and cats for every 10,000 people; by 1994, the rate dropped to 53 per
10,000 people, ranking New York City as one of the best among major
U.S. cities.

The following data are ASPCA estimates unless otherwise indicated.

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Approximately 7.6 million companion animals enter animal shelters nationwide
every year. Of those, approximately 3.9 million are dogs and 3.4 million are cats.
Each year, approximately 2.7 million animals are euthanized (1.2 million dogs
and 1.4 million cats).
Approximately 2.7 million shelter animals are adopted each year (1.4 million
dogs and 1.3 million cats).
About 649,000 animals who enter shelters as strays are returned to their
owners. Of those, 542,000 are dogs and only 100,000 are cats.
Of the dogs entering shelters, approximately 35% are adopted, 31% are
euthanized and 26% of dogs who came in as strays are returned to their owner.
Of the cats entering shelters, approximately 37% are adopted, 41% are
euthanized, and less than 5% of cats who came in as strays are returned to their
owners.
About twice as many animals enter shelters as strays compared to the number

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It's estimated that 70-80 million dogs and 74-96 million cats are owned in the
United States. Approximately 37-47% of all households in the United States have a
dog, and 30-37% have a cat. (Source: APPA)
According to the American Veterinary Medical Association, approximately 40% of
pet owners learned about their pet through word of mouth.
The majority of pets are obtained from acquaintances and family members. 28% of
dogs are purchased from breeders, and 29% of cats and dogs are adopted from
shelters and rescues.
More than 35% of cats are acquired as strays. (Source: APPA)
According to the American Humane Association, the most common reasons why
people relinquish or give away their dogs is because their place of residence does
not allow pets (29%), not enough time, divorce/death and behavior issues (10%
each). The most common reasons for cats are that they were not allowed in the
residence (21%) and allergies (11%).

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It is impossible to determine how many stray dogs and cats live in the
United States; estimates for cats alone range up to 70 million.
The average number of litters a fertile cat produces is one to two a year;
the average number of kittens is four to six per litter.
The average number of litters a fertile dog produces is one a year; the
average number of puppies is four to six.
Owned cats and dogs generally live longer, healthier lives than strays.
Many strays are lost pets who were not kept properly indoors or provided
with identification.
Only 10%of the animals received by shelters have been spayed or
neutered, while 83% of pet dogs and 91% of pet cats are spayed or
neutered.
The cost of spaying or neutering a pet is less than the cost of raising

Pathos
ASPCA is dedicated to prevent abuse against animals, and to help animals
who have been victims of abuse.
Toefu's story- Toefu is a dog is a dog who was rescued from a hoarders
home in 2010 she and 75 other dogs were living in filth of animal waste
and the smell of ammonia. Toefu was later adopted by ASPCA's Animal
Behaviorist Kristen Collins. As a helper dog at ASPCA's Behavioral
Rehabilitation Center in Madison, New Jersey, Toefu spends her days
assisting fearful, under socialized dogs on their own paths to recovery.

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* Smitty's story- Smitty was found in the Bronx suffering from first and
second degree burns covering half of his body. He spent six weeks recovering
in the ICU of the ASPCA's Animal Hospital. Through it all Smitty kept a happy
attitude. ASPCA was able to treat and save Smitty thanks to the donations of
people like you.

How to contribute to ASPCA

* Adopting a pet from ASPCA or your local shelter
* Donate money, donate used or unwanted vehicles
ASPCA Pet Loss Hotline
* Helps the family with the grieving process after losing a pet
* Assist the family of a pet that needs to be put to sleep
* Help establish a relationship with a new pet.

Sources
www.aspca.org
www.youtube.com/user/aspca