SEXISM IN MEDIA

To what extent Western broadcast media sexually objectify women in

advertisement?

1st POV
i.
OBJECT (Award winning human rights org. which challenges the sexual
objectification of women in media).
ii.
The argument- acknowledge by UN Convention to Eliminate
Discrimination Against Women (CEDAW)
Example: (November 2011) The Sports nipple count feature and
up-skirt front page images.
Example: The Stars (Charlotte Church 15 years old a big girl and
looking chest swell).
iii.
Prof. Rosalind Gill young women are being sent clear messages that
sexual attractiveness is more important than anything else about
them.
Example: AXE (ads)
Example: A study conducted by Julie M. Stankiewicz studied ads from
58 magazines.

2nd POV

REFERENCES
1) Media and Social Justice (Sue Curry Jansen, Jefferson Pooley,
Lora Taub-Pervizpour) in Joel Suss
2) Research on Sex Roles in the Mass Media : Toward a Critical
Approach ( Noreene Z. Janus)
3) Womens Depiction by the Mass Media (Gaye Tuchman)
4) The Sexual Objectification of Women in Advertising : A
Contemporary Cultural Perspectives (Amanda Zimmerman, John
Dahlberg)

a. Do women view female sexuality as power? (Women are

aware of and have embraced their sexuality as a source
of power and identity).
b. Positive effects on how women are portrayed in media.
c. Is objectification objectification if the woman objectifies
herself?

Jockey ads (female empowerment)

Confidence

Feminism is kind of exhausting sexual inequality doesnt really matters

equality does exist -