Name: Abbie Stojack, Ethan Ashby

CO: AM

Date: May 1, 2015

MMXV Clothing Co.

Introduction:
Hook: Our commercial will show action sport athletes wearing our products, relating to our
overall goal of sponsoring action sport athletes.
Proposition: It is important for you to understand our clothing company and the advantages of
investing in it. We want our audience, investors, to relate to our business and invest in it.
Preview: The points we will preview:
1. Background of our business
2. Value proposition
3. Channels- How we will connect with our customers, present and future
4. Customer Segment- What part of the market we are targeting.
5. Key Resources-Where and how we get our product.
6. Cost Structure- How much our products cost and how they will be in the
future
7. The Market- The clothing industry and how we fit into it
8. Strengths and Weaknesses that our company has
9. Our Product- description of our product and the merchandise we have
10. Comparison to our competitors.
Transition: We started MMXV because
Body:
I.

We will talk about our business plan.

A. Background
1. Why MMXV started
2 .Meaning of name
3. Meaning of logo
B. Value proposition
1. How we provide best products
2. What we do to ensure that it is the best product
C. Building Blocks
1. Channels
2. Segments
3. Cost structure

Name: Abbie Stojack, Ethan Ashby

CO: AM

Date: May 1, 2015

D. Strengths and Weaknesses

1. Strengths
2. Weaknesses
Transition: Which will lead us into viewing our product
II.

We will show our products and talk about them.

A. Making the shirts
1. How we found the company to make our shirts
2. How its done
B. Printing the graphics on the t-shirt
1. Where we do it
2. How its done
C. The products
1. T-shirts
2. Hoodies
3. Hats
D. The future
1. Future products
2. Where we would like to go

Transition: Now comparing our products to our competitors.

III.

We will talk about our competitors and why we feel we have better products.
E. Comparison to RVCA
1. Price differences
2. Quality differences
F. Comparison to Diamond Supply Co.
1. Price Comparison
2. Quality Comparison
G. Why we are better

Review: It is very important that you remember

1. The potential that lies within our business
2. Our segment being closely related to us- makes our products easier to create
3. The quality and price of our products

Name: Abbie Stojack, Ethan Ashby

CO: AM

Date: May 1, 2015

Conclusion: We will show our second commercial that holds testimonials and footage of our
clothing.
Power Statement:
Through all the trials and triumphs, MMXV will withstand all the competition that comes its way
because of its dedication. Thats why it is important for investors to realize the potential that lies
within our company and invest today.

Name: Abbie Stojack, Ethan Ashby

CO: AM

Date: May 1, 2015

Works Cited:
"RVCA | The Official RVCA Online Store | RVCA." RVCA. Web. 20 Mar. 2015.
"Diamond Supply Co." Diamond Supply Co RSS. Web. 20 Mar. 2015.
"Tilly's - Surf and Skate Clothing." Tilly's - Surf and Skate Clothing, Web. 01 May 2015.