QUESTIONNAIRE

Dear Respondent,
We are conducting a research on Paint Industry in Mumbai city. You are requested to give your fair opinion
for the questions asked. We shall be obliged for your supportive contribution in this purely academic
Endeavour. THANK YOU
A. SECTION A
1.

Age

3.

2.

15-25

Annual Income
1 lac

1-3 lacs
3-5 lacs
above 5 lacs

25-35
35-45

Above 45
Gender
Male

4.

Female

Occupation
Service

Business
Student

B. SECTION - B
1. Which paint company first comes to your mind when you paint your home?

ICI
Berger
Kansai Nerolac Paints
Asian Paints
All
2. Why you choose this company for painting your house?

Quality
Services
Availability of products
Affordable Prices
Colour Shade Availability

3. When do you paint your house?

every year
2-3 years
3-4 years
4-5 years
4. The NON-AVAILABILITY of your paint brand changes your preference?

Always

Some times
Never
Cant Say
5. Whom you ask suggestions about the selection of the paint company?

Self
Family members
Friends
Contractor/Painter
Shopkeeper

6. Does presence of celebrity in advertisements generates your interest in paint company?

Yes Of course
Sometimes
Never
Cant Say
7. Would you like to take pre sale services and after sales services by company?

Yes, Of course
Sometimes When required
No, need of suggestions
Cant Say
8. Which company provides you the after sale service?

Kansai Nerolac
Berger
Asian Paints
ICI
All
9. Are you ready to pay a higher price for purchase of good quality paint?

Always
Sometimes
Never
Depends on Contractors/Painters suggestions
Cant Say
10. Does availability of shade guide help you to select paint company brand?

Yes
No.
May Be
Cant Say

11. Which brand generally a painter suggests you in order to paint your house?

Kansai Nerolac
Berger
Asian Paints
ICI
Other