PUBLIC RELATION IN BANKING AND

INSURANCE SECTOR
• Presentation by : • Information and
 Aditya Bhujbal Vedios by:
 Sejal Rane  Reshma Desai
 Gargi Keluskar  Prachi Shinde
 Pritam Jadhav •

 Po w e rp o in t Pre se n te tio n
b y:
S u sh a n t G a w a li
What is Public Relation
(PR) ?
 Ia m th e P R
 What is PR?
 Name plate on the house
Role of PR in banking &
insurance sector

• PR works 24 x 7…


• It maintains good Human

Relation
•

• Persuasion
•

• Brand ambassador
Sejal Rane
Public relation strategies of
 LIC corporate profile
• Established by an Act of
Parliament on 1st September,
1956.
•

• It has a network of 2048

branches and more than nine
lakh agents.
•

• LIC ranks No.1 in the list of top

500 companies on the basis of
Net Worth(Rs. 15, 47, 951
million) as well as Net
Profit(2,66,277 million)
 Objectives of PR in LIC

• TO THE COMMUNITY: We will

•
• TO OUR CUSTOMERS: We will
•
• TO OUR WORKFORCE: We will

Organization and Staffing of the Public
Relations Department in LIC

• LIC is purely a service-oriented organization



• Budget
Tasks and Activities under the
purview of PR at LIC
• Advertising
•
• Organize press conferences
•
• Issue Press Releases
•
• Participate in public awareness
programmes
Pr i ta m Ja d h a v
 Points

Consumer relation in L.I.C.

Aim of corporate relation fulfilled of

L.I.C.
PR activities of L.I.C.
 CONSUMER RELATION
IN L.I.C.
PR ACTIVITIES FOR
CONSUMER RELATIONS
Number of means …
 Oral communication  Press release
 Journals and
 Employee-consumer
communication publications
 Financial result
 Press conference  Booklets, brochures
 Audio-visual and pamphlets
communication  Posters and hoardings
 Other amenities
 Television and Radio
provided by L.I.C.
advertising
i. WEBSITE
 Trans slides ii.ETC.
 Printed communication
Aim of corporate relations
fulfilled at L . I . C .

• CORPORATE IDENTITY
1. COMPANY LOGO
2. SIGN-UP LINE
3. COMPANY PUBLICATIONS

• CORPORATE IMAGE
• CORPORATE CITIZEN

 Public relation activities at
L.I.C.
 L.I.C. website  Distribution of diaries
 Grievance redressal and calendars
machinery  Publicity stall
 Rally organization  Public function
 PR and publicity  Adv.in newspaper and
conference magazine
 Exhibitions  Insurance week
 Free phone call  Training programme
facility to the policy  Meetings
holder
 Sponsorship
Ga rg i Ke l u s kar
 NTRODUCTION …


India’s ‘2nd Largest BANK’.

614 Branches and Extension Counters.
2200 ATM’S.
Biggest private sector bank in
India.
Most valuable bank in India in terms
of market capitalization.
Described by the competitors and
industry expert in one word –
“ Aggressive ”.
•
 in the Industry.

• Introduced concept of ‘ Branding ’ in the Indian

banking industry .
•
• Process , People and Physical evidence – brought to
life by ICICI .
•
• Product Innovation – Put the ‘ customer first ’ in
the true sense .
•
• Cash on the celebrity fever – Introduced the
‘ Concept of Brand Ambassadors ’.



 • Unleashed the
power of the
internet –
introduced the
concept of net
banking and e -
mail marketing .
• First bank to
focus on retail
banking as a
driver for
growth .
• Comprehensive
data centre
availability &
In effect – changed and shaped
data protection
the Indian Banking Industry . !!
solutions .
 PUBLIC RELATIONS !!!!
THE PURPOSE
- To deliver communication that is uniform in its message

and yet customised for specific target audiences.



• Media relations.
– Press conferences.
– Press Releases.
– 1-1 interviews.
–
• Investor relations.


• Analyst relations.


• Government relations.
Hum Hain Na
–
Outdoor Activities !!!!!
‘ Need to be seen … everywhere !!’


ACTIVITIES::

• Events at corporate campus.

•
• Promotional material at
 channel partner outlets.
•
• Billboards.
•
• Kiosks in residential and commercial complexes.
•
• Hum Hain Na
Other Initiatives


• In - film promotions

“BAGHBAN”
•


• Co - Branding Initiatives .
– Alliance with Amway India for
launch of the international credit
card. The card will enable
Amway distributors to purchase
Amway products and earn and
redeem reward points.
–
– Indian Railways Catering And
Tourism Development
Corporation, in conjunction with
ICICI Bank, announced the
launch of mobile payments and
ticketing system, offering
IRCTC customers toHum book
Hain Na
railway tickets via SMS and
(Contd….)
§ Cross brand associations
- acquiring databases
of high net worth
clientele of lifestyle
products : Tie-up with
‘Woven Hues’.
§Young Stars Account –
• Promotion through tie-up
• with Cartoon Network,
Network and
• in-series promotion
through Tom & Jerry.
•
•
•
•
Hum Hain Na
PEOPLE….!!!!!!!
• Orientation towards customer service.
•
•
• Personal Banking and other functions at the branch
level.
•
•
• Effort towards providing sophisticated and modern
image of the bank through its people.
PROCESS ….!!!!!
• Use of technology for both internal and external
processed.
•
• Process are system driven and independent of the
people handling it.
•
• Standardization of service across the branches.
•
• Extensive investment in software solutions for
process systemization.

PHYSICAL EVIDENCE …!!!
• Ambience in the branch which projects
modernization and sophistication .
•
•
• Consistency across branches in construction
ambience etc .

 CONCLUSION…
 


 The PR Mantra has now become

pervasive . Neither a individual nor the
organization & not even the government Or
a UN body can thrive or sustain in this
age without effectively strategizing PR .
•