Professional Documents
Culture Documents
OF
RURAL
MARKETING
Presented By:
Priti Kopade
M-
3023
Bhagyashree Powale M-
3039
Ankita Sawant M-
3046
Nikhat Shaikh M-
3048
Pranoti Shinde M-
3053
PRITI KOPADE
M-3023
Rural Marketing
Rural markets of India have acquired significance.
Green Revolution , due to which rural india
consuming larger quantity of products.
The concept of Rural marketing in Indian
Economy.
Rural markets are growing at above 2 times than
urban market.
Today rural market occupies larger part of
economy.
Why Go Rural
Low penetration rate.
The basic reason of companies.
A recent survey conducted by Mckinsey .
Rural market is estimated to grow more
than 5 times than of urban market.
Here are some facts about Rural Market
fast.
2. Social indicators have improved
immensely during last 10 years.
Ankita Sawant
M-3046
Product Strategies
Lifebuoy lifebuoy
lifebuoy
lifebuoy
lifebuoy
lifebuoy
lifebuoy
lifebuoy
Products
PRICE
Nikhat Shaikh
SYBMS M-3048
Pricing Strategy
Affordability is, in determined by two
factors-
Ø Income of consumer
Ø
HUL
HUL
HUL
HUL HUL HUL
Pricing Strategies
Pricing the product at a lower price really
attracts
rural population for trying the products.
reusable packaging.
Pricing Strategy
Credit Facilities
Bhagyashree S. Powale
SYBMS M-3039
PLACE
What do you mean by place?
6000 sub-stockists.
Pranoti
Shinde
What is Promotion?
What Is Promotion ?
Any form of communication a
business or company uses to
inform, persuade, or remind
people about products and to
improve its image.
35
The 4Ps of Rural Marketing
PROMOTION: Television
Radio
Haats, Melas,
Fairs.
Print media
Cinema
Hoarding/ Wall
Painting
Rural van
Promotion
The Health for the
entire family
Company has done a strong promotion for its
brand product lifebuoy.
It use to launch so many health programme in so
many countries to make people aware of
health.
Basically company use to so many health care
programme as their promotion.
For example, a 1930's campaign in the US was
titled 'Clean hands help guard health',
encouraging the use of Lifebuoy soap to kill the
germs on hands that can cause health issues.
Cont….
Cont…..
Cont….
Cinema van operations:
These are typically funded by the
Redistribution Stockists.
Cinema Van Operations have films and
audio cassettes with song and dance
sequences from popular films, also
comprising advertisements of HUL
products.
Operation Bharat — HUL’s Rural
Distribution Effort
HUL implemented a major direct consumer
programme called Project Bharat, which
covered 2.2 crore homes.
Each van, equipped with a TV arid VCR, had six
‘promoters’.
The project helped eliminate barriers to trial,
and strengthened salience of both particular
categories and brands.
CONCLUSION