Professional Documents
Culture Documents
Business Plan
Ready Cleaning Service
Nusaibah Roslan
MMJ141005
MMJ141003
www.readycleaningservices.com
Nursaibah Roslan
013-36540408
ibah@readycleaning.com
Table of Content
No
Contents
Table of Content
Executive Summary
1.0
Mission, Vision & Value Statement
1.1 Tagline
1.2 Company Logo
2.0
Market Overview
2.1 Market Needs
2.2 Market Trends
3.0
Product Service and Business Outline
3.1 Background of the Company
3.2 Service
3.3 Insurance
3.4 SWOT Analysis
4.0
Existing Players
5.0
Differentiation Strategy
6.0
Business Model
6.1 Price
7.0
Production (Process & Procurement)
7.1 Service Request Process
7.2 Residential Services Process
7.3 Laundry Services Process
8.0
Marketing & Sales
9.0
Management Team
9.1 Ready Cleaning Service Organizational Chart
9.2 Personnel Management
9.3 Job Specification
9.4 Schedule of Remuneration
10.0 Financial Projection
10.1 Marketing budget
10.2 Acquisition of Machinery and Equipment
10.3 Operation overhead
10.4 Balanced Sheet
10.5 Sales Forecast
10.6 Income Statement
11.0 Investment and Return
11.1 Table of loan repayment
References
Page
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For a start, the company may need of total RM 110 00 with debt financing of RM 50 000. The
loan proceeds will be utilized primarily in purchasing cleaning equipment & supplies, lease
payments, payroll, and additional working capital needs throughout the first year. Nursaibah
contributes her own money of RM 60 000. Ready Cleaning Services projects annual revenues
of RM 1,732,500 in Year 1 with operating expenses of RM 335,360.
1.0
Value Statement
Commitment
- Fully committed staff to provide a service that will satisfy the customers need
Security & Safety
- Serve to the clients with their safety comes first, in terms of their belongings
Customer need
- Provide services that beyond customers need
1.1
Tagline
Ready to clean, ready to shine
1.2
Company Logo
2.0
Market Overview
The cleaning industry provides a critical service to both individuals and commercial enterprises.
It requires hard work, professionalism and an awareness of evolving technologies and
information. It emphasizes the positive results of properly done commercial cleaning, which
include providing a safe, healthy indoor environment for people to work and helping people
avoid symptoms and illnesses caused by an unhealthy environment.
Cleaning service companies are increasingly forced to adapt to clients changing needs in the
face of economic difficulties. The industry needs to respond to fundamental requirements of
the society such as cleanliness, hygiene and protection of the environment. It represents, in
economic and social terms, one of the most dynamic areas of corporate services.
Ready cleaning services market focus in Seremban, Negeri Sembilan. Seremban has the
biggest number of house compared to others big cities in Negeri Sembilan which is Port
Dickson and Nilai. The market is growing due to increase of income per household. The
market is likely to maintain better than average growth due to the lifestyle of the people in
Seremban have developed within the decades, working longer and longer hours. The effect
of the longer work week is that people have less time to take care of the personal maintenance
responsibilities such as house cleaning. Instead, people will work and longer hours and pay
someone to take care of other, less important or less desirable
4576
3336
2739
3540
2886
Negeri Sembilan Monthly
Gross Household Income
2002
2004
2007
2002
2739
2009
2012
2004
2886
2007
3336
2009
3540
2012
4576
Total Household
23,336
43,715
Port Dickson
Seremban
Nilai
77,367
36120
62,792
Port Dickson
Seremban
Nilai
96,647
Port Dickson
Total Household
23,336
Total Living Quarters 36120
Seremban
77,367
96647
Nilai
43,715
62792
Seremban has the biggest number of households. the current market is 77 thousands
household but the number are expected to growth more than 20 thousand households.
2.1
Market Needs
Ready Cleaning Service is providing its customers with a professional, residential house
cleaning service, aimed at the upper echelon of the market. We seek to fulfil the following
benefits that are important to its customers.
Professionalism: All employees will be well trained to exude professionalism from all
of their actions and conversations.
Convenience: We will provide its services in the manner that is most convenient to
the customer, including arranging for visits when the owner is not home.
2.2
Market Trends
The market trend in house cleaning has shifted from individual service providers to companies.
Years ago, most families had a single housekeeper who was responsible for the cleaning of
their home(s). This individual was often considered a member of the family. Less and less
families these days are serviced by an individual housekeeper. The trend is moving toward
having a cleaning service come into the home weekly.
The residential cleaning demands are increasing due to dual income per household trend.
Nowadays, both spouses are working. The duration of working hour is about 45 hours per
week. They have tight schedule that they do not have enough time to maintain the house
cleanliness. When they are free from work, the time are used to rest, to spend with family or
going to holiday. They are less desire to spend the time to take care of personal maintenances
responsibility. Moreover, due to higher income, they are willing to pay someone to do the
maintenances for them.
3.0
3.1
Name of Business
Business Address
Contact Number
Type of Business
Pvt. Ltd.
Main Activities
Initial Capital
RM 100, 000
Since it is a startup company, the type of business is Private Ltd. and is owned by Nursaibah
Roslan. Limited company is a type of company which when set-up allows an entrepreneur to
keep their own assets and finances separate from the business itself. This means that people
who have invested in the business (the shareholders) are only responsible for any company
debts up-to the amount that they have invested and no more. It is therefore a good way for a
business to get investment without risk to a personal wealth.
3.2
Service
Ready Cleaning Service will provide a residential house cleaning service for the upper end of
the market. Services provided include cleaning of floors, windows, cabinets, dishes, laundry,
furniture, bedroom, and toilet. Besides residential cleaning, we also provide cleaning before
or after event; after they have thrown a party or when they are conducting an event.
This service will save the customer time and energy of doing the work. The customer has the
benefit of enjoying a clean and attractive home. The customer also has extra leisure time for
entertaining guests, enjoying hobbies, or any other activities.
3.3
Insurance
Since our service is high risk in terms of safety and security of the customers belonging, we
provide an insurance as assurance to the customers. In example if the employee accidentally
broke an expensive vase (which in the inevitable case that something is broken, RCS has
specific guidelines for the employee to follow to resolve the conflict) and pay the compensation.
Cleaning
windows
Bedroom
Sanitation
Residential
Cleaning
Laundry
Service
Before/
After Event
3.4
Washing
Drying
Ironing
Folding
Preparation
before event
Clean up after
party
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company,
and describes the opportunities and threats facing by Ready Cleaning Service.
Strengths
Commitment to quality service
Dedication to customer satisfaction
Value seen in its employees
Convenient service schedule
Owner experience in the hospitality
industry
Weakness
Inherent time lag when building goodwill
and trust.
Limited resources
Opportunity
New market with unlimited opportunities
Market is showing consistent high
growth
Current trends: Working spouse, tight
schedule
No dominant cleaning services in
Seremban
No laundry services in other cleaning
services company
Threat
Low barriers for entry of competitors
Competitors may add Laundry service
in their line
Employee turnover
4.0
Existing Players
Features
No of maid
Maid gender
Office cleaning
Residential
cleaning
Package
Move in/out
Before/ after event
Vacuuming
Staircase cleaning
Laundry services
Cleaning Product
Promotion
Price
Location
Merry Maids
2
Female
No
Yes
H20 Cleaning
1
Female
Yes
Yes
Ready cleaning
2
Female/ male
No
Yes
One time
Weekly
Monthly
Yes
Yes
Yes
Yes
No
Yes
Website, FB,
Smartphone apps,
Magazine
One time-350
Moving-350
Monthly-1400
All Malaysia
One time
Monthly
One time
Weekly
Monthly
No
Yes
Yes
Yes
Yes
No
FB, flyers, brochure,
website
Yes
Yes
No
No
No
No
Website, Flyers
One time-100
Monthly-380
Moving-150
Selangor
One time-225
Monthly-850
Seremban
Currently there are two other main players in the cleaning service industry. However, we have
our own strength and market segmentation plus with our own differentiation.
Competitor
Merry Maid
H2O
Strength
High coverage
Brand acknowledgment
Sell cleaning product
Huge marketing effort
Cheap
Offer office cleaning
Weakness
Expensive
No laundry service
Only in Selangor
Take longer time to clean
No vacuuming and staircase
cleaning
No laundry service
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5.0
Differentiation Strategy
Since the Ready Cleaning Service is not the pioneer of the cleaning service industry, we need
to have competitive edge that will make us different with the competitors.
1. Offering laundry service
While all the competitors are focusing on the cleaning, we RCS are happily to include
laundry service as part of our service. Mostly all household have laundry need to be
done and consume time. Sometimes there clothes that need separation and special
care, therefore all our employees are trained on how to do this tedious work.
Consequently our laundry service will help to ease their pain in washing, drying and
ironing. With the unpredictable weather forecast in Malaysia, RCS have a portable
dryer that easily dry the clothes and able to proceed with the folding.
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3. Professionalism
We provide our employees the tools necessary to impress our most affluent clients.
Professionalism is a skill that is used throughout the service call, from the way the
employee greets and interacts with the client, to the way they clean, to the way they
act when unexpected thing happened. We finally train our employees to know what
the expectations of our clients are. We will provide them the tools needed to exceed
these expectations. There are times when clients request for female employees as
they think female work is more meticulous but with our well trained program, we can
ensure professionalism is our priority. We will also be creating the appearance of
professionalism through the use of uniforms and large magnetic sign affixed to the side
of the vehicles we use.
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6.0
Business Model
Ready Cleaning Services will provide solution for working people, event organizer and people
who did not have enough time. Our business model is to sell time to customers so they can
use the cleaning time for other important thing.
Ready Cleaning Services will strive to build a reputation as the best of the best. This reputation
and relationships formed with clients will help the business grow through referrals and maintain
existing contracts. Direct sales and referrals will be vital to success.
Customers can directly get information about our services through our official website. They
can request for services via online ordering and phone call. We also use indirect methods to
spread our services such as through flyers, social media and word of mouth.
Ready cleaning service offer referral rewards to our customer. The customer will receive a
10% discount on their next cleaning when they refer a potential client to us. We also conduct
Guest Satisfaction Survey to know which part of our service that needs to be improved.
Company
(Ready Cleaning Service)
Flyers
Facebook
6.1
Word of
mouth
Customers
working spouse
working individual
event organizer
Price
Flat/
Condominium
Per Room
Per Living Room
Per Kitchen
Per bathroom
Laundry
(Per cycle = 7 Kg)
Total
Single Storey
Double Storey
35
40
30
25
Bungalow
50
60
50
30
25
225 *
450**
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7.0
PRODUCT DESCRIPTION
Residential cleaning
Laundry services
Marketing/ promotion
Software/ website
After service
PRODUCTION
Train maid, vacuum, mop, broom,
soap/detergent
Dryer, iron, washing machine,
soap/detergent
Phone call, website, mobile apps
Internet
Insurance/ compensation
Brief the customers on the services available and discuss with them to
the price and services
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Pick up employees
Service complete
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8.0
The sales process will begin through the qualification of leads generated from our marketing
campaign as follows:
1. Website
Besides the FB page, a website is crucial for business these days. With the Goggling of
information is widespread, RCS must take this opportunity so whenever users Google
cleaning service, Ready Cleaning Service will on top of the research list. A good website
must have all the information needed by customers, thus we will ensure that our website
is user-friendly and have a complete information. The website address must also be put
on our flyers.
2. Flyers
The marketing campaign will primarily generate leads through interest sparked from our
pamphlet& flyers. Someone will call to receive more information about our service, while
we will be able to give them an estimate over the phone, we would prefer to be able to get
into their home and speak with them. On one hand we would be able to offer them a more
accurate estimate. More importantly however, it provides us an opportunity to impress
them with our company.
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3. Facebook
With the extensive usage of social media, Facebook is a good platform to boost income
and attract users. From the FB page, clients able to see directly what our business is all
about and they can also contact us via the comments or private message. From FB too,
the information is easily spread and good testimonial from satisfied customer will help to
attract new customers as the networking in FB is beyond imagination. We also provide
our FB page link in our flyers.
5. Business Card
A business card is essential to make yourself known. In this company, the CEO and the
Operational Manager use business card to be distributed among clients. A business card
is a tool for networking as it is convenience and able to increase awareness to people
about our company and service.
6. Viral Marketing
Through the spread word of mouth from happy customers, we will also be able to increase
more clients because people naturally like to share good things with their friends.
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9.0
Management Team
9.1
General Manager
Admin Manager
Operational Manager
Marketing/ IT Manager
Site Supervisor/Driver
Cleaners
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9.2
Personnel Management
Since it is a startup company, the owner will oversee all the operational with help of few expert
especially in finance and IT. We will be paying our employees a competitive wages, quite a bit
more than minimum wage. This is calculated to attract a much higher caliber employee that is not
looking for temporary employment, but a stable job environment. This is compounded by the fact
that in order to make our training cost effective for us, we need this person to be a part of the
company for an extended period of time, not just a few months until a better job comes along.
In addition to paying an above market wage, we will be offering extensive training. This personal
development will be another attraction for the high caliber employee. The need for the higher
class employee is necessitated because of the upper end clients that we serve. In order to exceed
the customer's expectations of our services, we need to have the right employee that has been
properly trained and feels a sense of empowerment on the job.
As the target location and segmentation are people in Seremban, therefore we would like to hire
a local so it will be convenient to them and closer to their home. We will advertise our job hiring
via the local community place like 7 eleven, the Seremban UTC and also through the newspaper.
9.3
Job Specification
POSITION
General Manager
Admin Manager
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Marketing/IT
Manager
Site Supervisor
/Driver
Accountant cum
Admin Clerk
Cleaners
Operation Manager
9.4
Schedule of Remuneration
No
RM per
of
worker
Monthly
EPF
SOCSO
Total
(11%)
(3%)
amount
staff
Annual
(RM)
General Manager
2000
2000
220
600
2820
33840
Admin Manager
1500
2000
165
600
2765
33180
Operational Manager
1500
1500
165
450
2115
25380
Marketing/IT Manager
1500
1600
165
480
2245
26940
Site supervisor/driver
1000
1000
110
300
1410
16920
Admin clerk
1000
1000
110
300
1410
16920
Cleaner
1000
8000
660
2400
11060
132720
Total
14
9500
17100
1595
5130
23825
285900
20
10.0
Financial Projection
10.1
Marketing budget
10.2
ITEMS
Price (RM)
Facebook ads
120
Flyers
4620
400
Website/blog
Total
5,140
Cost/Unit
(RM)
2,200.00
100.00
150.00
300.00
950.00
Quantity
Total
(RM)
3
15
6
1
1
6,600.00
1,500.00
900.00
300.00
950.00
1
3
3
2
1
1
500.00
2,100.00
300.00
740.00
200.00
100.00
14,190
Cost/unit (RM)
7
Quantity
5
Total (RM)
35
10
4
5
4
70
35
10
5
5
5
2
5
100
20
25
20
140
175
200
50
5
5
1000
250
500.00
700.00
100.00
370.00
200.00
100.00
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Vacuum
Garbage plastic bag
Pail
Mop
Broom
Weigh machine
Glove
Window cleaner tablets
Total
200
6
8
6
5
50
5
5
5
10
5
10
5
5
3
5
1000
60
40
60
25
250
15
25
3,240
c) Office supplies
Items
Accessories/decoration
Business Card
Uniform
Total
10.3
Price (RM)
950
450
440
1840
Operation overhead
ITEMS
RM
1,000.00
Telephone bills
1100.00
3,500.00
Total
5,600.00
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10.4
Balanced Sheet
Year 1 (RM)
ASSET
Current Assets:
Cash
Inventory
Prepaid Expenses
Notes Receivable
Total Current Assets
40000
3500
0
0
43500
Fixed Assets:
Office supplies
Vehicles
Furniture and Fixtures
Equipment
Building
Intangible asset (software)
Total Fixed Assets
1840
55000
2700
11,490
5400
300
74890
Total Assets
118,390
50,000
8390
58390
0
0
Total Liabilities
58390
Capital:
Owner's Equity
Total Capital
60,000
60,000
118,390
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10.5
Sales Forecast
90% Semi D
10.6
Income Statement
Year 1
(RM)
Year 2
(RM)
Year 3
(RM)
Year 4
(RM)
Year 5
(RM)
Revenue
(-)Cost of goods sold
Gross profit
1,905,750 2001038
173250
181912.5
1,732,500 1819125
2201141
191008.1
2010133
2421255
200558.5
2220697
2784444
210586.5
2573857
12000
270
50
15200
5140
4800
12000
285900
12120
270
50
15200
5654
4800
12000
300195
12241.2
270
50
15200
6219.4
4800
12000
315204.8
12363.61
270
50
15200
6281.59
4800
12000
330965
12487.25
270
50
15200
6344.41
4800
12000
347513.2
335360
1,397,140
279286.3
1,117,854
350289
1,468,836
279286.3
1,189,550
365985.4
1,644,148
279286.3
1,364,861
381930.2
1,838,767
279286.3
1,559,480
398664.9
2,175,192
279286.3
1,895,906
Total expense
(Loss)/Profit before tax
Tax expense
(Loss)/Profit for the financial
year
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11.0
For this company, we plan to take out loan from local bank amounted of RM 50 000 with 6 %
interest rate.
11.1
Principal
RM 5000
RM 5000
RM 5000
RM 5000
RM 5000
RM 5000
RM 5000
RM 5000
RM 5000
RM 5000
Interest
RM 3000
RM 3000
RM 3000
RM 3000
RM 3000
RM 3000
RM 3000
RM 3000
RM 3000
RM 3000
Annual
payment
RM 8000
RM 8000
RM 8000
RM 8000
RM 8000
RM 8000
RM 8000
RM 8000
RM 8000
RM 8000
Principal
balance
RM 50,000
RM 45,000
RM 40,000
RM 35, 000
RM 30, 000
RM 25, 000
RM 20, 000
RM 15, 000
RM 10, 000
RM 5,000
0
25
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http://www.statistics.gov.my/portal/index.php?option=com_content&view=article&id=2230&lang
=bm&Itemid=187
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http://www.entrepreneurfund.org/wp-content/uploads/2012/04/Sample-Service-BusinessPlan.pdf
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