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When you conduct a survey, typically you get responses like "yes" "no" and "no response".
Instead of working with these actual responses, assign numerical values to each possible
response and work with numerical data.
Assigned Values
Survey Answer
Numerical Value
No
Yes
No Response
9
Ask questions that can be answered with a few responses for each question and code up all
possible responses (including missing). For example, you might ask "Which grocery store is
your favorite one in Southeast Wisconsin?" and make a table of possible responses.
All Possible Responses
Survey Answer
Numerical Value
Sentry
PickNSave
Woodmans
Audi
Wal-Mart SuperCenter
Other
Make a code book similar to the following for the layout of the data file. Variable Names
should be 8 characters or less. Under the Possible Values column put all possible values. The
last two columns are used to decide the actual layout of the data in the data file.
Variable Name
Possible Values
ID
values 1 to 150
GENDER
Q1
Q2
Prepare the code book before you conduct the survey. You might have to modify some survey
questions. Suppose you are conducting a survey of Internet surfing habits. Originally, you think
you should have a question "How many hours a week do you surf online?" and let the
respondent answer with the number of hours. You realize that this will give you too many
possible responses and restrict the responses to Generally, I do not surf online, "Less than five
hours", "Between five and ten hours", and so on.
If you are surveying a sample, be sure the sample is random and representative of the
population. For example, if you are surveying public high school principals in Wisconsin, do
not send your survey to only principals in Walworth County. Consult one of the books written
on designing and analyzing surveys for more information on this topic.
Data Entry
You need to input the data into the computer. Your options include:
You can use SPSS 13.0 for Windows (or the latest 14.0 version). When you start SPSS, you will
see a Data Editor (spreadsheet) window. Type the data into the spreadsheet, and analyze the data
using the pull-down menus.
You can enter the data into a spreadsheet on your personal computer. Then you can open the
saved EXCEL file using SPSS 13.0.
Data Analysis
Use variable labels and value labels (SPSS) in your program so all output tables are completely
described.
Run frequencies of all variables first. Pull down the Analyze menus, choose Descriptive
Statistics, and then slide over to Frequencies. This opens a dialog box. Select all the variables,
except ID, and then click on the arrow button to move the highlighted variables from the lefthand box to the right-hand box. Dont click on OK yet. Instead, you should click on the
Statistics button and select mean, media, and mode as well as Std. Deviation. Click on
Continue and then click OK. This allows you to validate your data. For example, if the
possible responses for gender are 1 for male, 2 for female, and 99 for missing, then if you have
a response of 8, you know you have an error in your data entry. Possibly the data was copied
incorrectly. Fix all data entry errors and rerun frequencies.
Examine the output of descriptive statistics to learn more about your data.
Continue with any further analyses (such as Crosstabs, t-tests, or regression analysis).
Variable Name
Variable Width
ID
Q1
Q2
Q3
Q4
Q5
Q6
Academic Status
1 Freshman
2 Sophomore
3 Junior
4 Senior
99 not ascertained
Q7
Respondent's gender
1 male
0 female
99 not ascertained
Q9
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Discussion Questions:
1. What additional questions are appropriate to be included in the questionnaire?
2. Do you have any concerns/comments toward the code book?