DRIVE

PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDIT
MARKS

ASSIGNMENT
WINTER DRIVE 2014
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
IV
BBA401- E-COMMERCE
B1712
4
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q.No
1

Marks
Total Marks
Questions
a. Amazon is the world's online marketplace for all the books, enabling trade on
a local, national and international basis. With a diverse and passionate community
of individuals and small businesses, Amazon offers an online platform where
millions of items are traded each day. Mention and explain the various
opportunities offered by ecommerce for businesses.
b. What are the advantages and disadvantages of eCommerce?
a. listing the opportunities and explaining
3
10
b. listing the main advantages
3
listing the disadvantages
4
a. The TCP/IP reference model is the network model used in the current Internet
architecture. This model is derived from the OSI model and they are relatively same
in nature. Explain the different characteristics of Gateways in the TCP/IP
reference model with a neat diagram
b. Write short note on Hyper Text Markup Language (HTML) with example

a. Diagram

Characteristics
b. explanation on HTML
Example

3
3
1

Hanson websites are built to work for your business and are built on the concept of
intelligent website. An intelligent website is more than just a brochure on the web.
It allows you to edit the website yourself through a Content Management System
(CMS). What is the need for an intelligent website?
listing the steps
Explanation

4.

5.

6.

10

4
6

When a data is sent across the network it is

encrypted and arranged in a way that even if
there is a diversion in the flow of data should
not leak the data. At the reception it is
decrypted and actual data is obtained.
Explain the different methods of encryption
technique.
listing
1
explanation each of them
5
Diagram for each of them
4
Explain the different categories of electronic
payment system in detail
listing the types and sub typesExplanation

We know that there are various internet

services which help us to make the use of
network efficiently. Being a regular user of
the various services without probably
knowing the technical aspects explain those
services in details with an example.

3
7

10

10

10

Listing the various services

Explanation
Examples

2
6
2

10