Market Strategy

1.

Marketing Strategy
1. Slow Approach:

To build up consumers gradually

Moderate advertisement
2. Aggressive Approach:

To build up consumers in short time

Large scale advertisement
Our Approach:
Combination of both

Our Approach
Production starts from Winter
Large scale advertisement during spring
Market entrance in Summer at a reasonable

price (Due to high demand)

During other seasons, prices can be reduced
up to breakeven point

Advertisement Strategy
Media Coverage: TV,Radio,Newspaper
Low Budget Internet Marketing:

Facebook,Blog,Twitter
Exposure to the public: Event Sponsoring

And within a few years..

Bangladesh becomes the 36th country for Aerie
Water to provide the people a healthy a
contamination-free life