Sr. No.

Particulars

Page No.

CHAPTER I- INTRODUCTION
1.1

Executive Summary

1.2

Introduction to Insurance Industry

1.3

Overview Of ICICI LOMBARD

CHAPTER II- CONCEPTUAL DATA

2.1

General Insurance Major Private Players

2.2

Marketing Mix Of ICICI LOMBARD

2.3

Why ICICI LOMBARD

14

2.4

Overview of Bajaj Allianz General Insurance Co

19

2.5

Marketing Mix of Bajaj Allianz General Insurance Co

21

CHAPTER III- ANALYSIS

3.1

SWOT Analysis Of ICICI LOMBARD

17

3.2

SWOT Analysis Of Bajaj Allianz

25

3.3

Key Benefits of ICICI LOMBARD Car Insurance

27

3.4

Key Benefits of Bajaj Allianz Car Insurance

30

3.5

BAJAJ ALLIANZ VS ICICI LOMBARD

33

CHAPTER IV-FINDINGS & RECOMMENDATIONS

4.1

Recommendations

36

CHAPTER VI : CONCLUSION
6.1

Conclusion
CHAPTER VII : APPENDIX

37

7.1

Bibliography

38