HOW UK DRINKS?

ALCOHOL CONSUMPTION TRENDS & PREFERENCES

65 50
mn

Total Population*

2005 - 2013

2013

30 -8% -5%

mn

mn

Over Drinking Age

Alcohol Consumers

GENDER

2008 2010: period showing max decline

E DUCATION

Surprise! Young men are drinking lesser.

I am smart enough to take care of myself!

The proportion has gone down from 1:10 1:50

For women it has gone down from 1:20 1:50

J OB

Permanently employed - 2x more likely to

drink!

I am old, let me have my drink!

16 24 yrs

-14

25 44 yrs

-10

45 64 yrs

-4

Over 65 yrs

QUANTITY

% Change (08 15)

Old habits die hard!

No. of binge drinkers have reduced by 2%

v/s no. of light drinkers to have reduced by 5%

T EETOTALERS**
Designated drivers every time!
18%
Men

4%

2%

Kirti Rathi | Prabhat Gupta

The gender alcohol preference spectrum

A GE

I have a job, Ill have another drink!

Routine / manual job - 43% more likely to

binge vs. managerial jobs
Job hunting? 2x likely teetotalers
However, those who drink: 2x likely to binge.

I NCOME

Its all about the money!

S MOKING
My drink and my puff!

25%
Women

TRENDING . #TEETOTALER #SOBER

Fun Fact! Ex-smokers are 4x likely to binge vs. other groups

#UK FEELS #DRINKING #LUXURY!

Source: Opinions and Lifestyle Survey, General Lifestyle Survey and General Household Survey; Office for National Statistics(UK)
- Year 2005 - 2013
1. The Government's Alcohol Strategy defines binge drinkers as men who report exceeding 8 units of alcohol on their heaviest
drinking day in the week before the interview and 6 units for women.
2. All numbers (except *) calculated on the sample which said they had a drink in the last week (before the survey interview)
3. * is census taken from Wikipedia | ** is all population taking the survey