We live in a society where every day we have a huge number of products stuck in our eyes.

The
number of advertisements that we are bombarded is insane. There are many agency's with many
advertisers who work to create campaigns and advertisements to a variety of products there goal is to
make a brand appealing to the general public and produce a positive opinion about a certain brand.
They use several techniques to create on us the desire and the impulse to buy. Today's global market
is very competitive and every brand wants to create a trend. In order to achieve that they the strategy
is to use publicity.