PERSUASIVE MESSAGE

PERSUASIVE:
The ability to use argument and
discussion to influence an
individuals beliefs or actions.

EFFECTIVE PERSUASION
TECHNIQUES
Establish credibility 1

Tie facts to benefits 3

Expect and
overcome
resistance

2Make logical, precise request

4Recognize the power of loss
6

Share solutions and

compromise
3

 Avoid sounding preachy or

parental

The
Importance of
Tone

Dont pull rank

Avoid making threats
Soften your words when

persuading upward
Be enthusiastic, positive, and

likable

Major Elements

in Successful
Persuasive
Messages

Gaining attention
Building interest
Reducing
resistance
Motivating action

GAINING ATTENTION
Problem description
Unexpected statement
Reader benefit
Compliment
Related facts
Stimulating question

BULDING INTEREST
Facts, statistics
Expert opinions
Examples
Specific details
Direct/Indirect benefits

REDUCE RESISTANCE

What if scenarios
Show/Increase
credibility

MOTIVATING ACTION
Avoid
Too general
Too timid
Too pushy

Individual
Assignment
Youre about to write a letter
asking

for

internship

the
at

4-month

your

dream

company.
Apply
study

the

techniques

today

to

write

you
a

persuasive letter (maximum 2

pages)