AIB: Case Study

AIB: Controversies child

A brief overview of the controversies AIB is embroiled in, mention of the
dilemma.
World Comedy Scenario: Comedy at the international level, how it is
perceived, various formats of comedy, most famous ones, reception of the
audience etc

Indian Comedy Scenario: Evolution of Comedy in India up to present

(where does AIB stand), AIBs start, TG, positioning, communication
channel
Competitor Analysis: Various Competitors of AIB and their positioning
AIB in detail: International influences on AIB for e.g. Russel Peters,
emulation of other comedy formats, Roast as a concept and application by
AIB (Roast in detail)
AIB and Controversies: Starting with Yashraj Controversy, Roast
Controversy and other controversy or controversial videos, statements by
founders
Furore/backfiring post controversy (statements by stars, social media
backfiring,arrest etc) Also current bans imposed by government etc
AIB at present- Brand building, collaboration with other comedians,
Revenue model, Growth, social issue videos, extensions etc
Dilemma: Is AIB perceived by its audience as it wants to be? Are these
international comedy formats cultural specific ( India)

Analysis:
SECONDARY
STP
Brand Resonance
Kapferer model
Perception mapping
Brand Extension
Brand Circle

PRIMARY
Qualitative: FGD, Depth Interview, Netnography
Quantitative: Questtionaire

Recommendations
Limitations