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Project Report.
Country name: United States of America
PEST
Introduction
PEST analysis is a form of analytical approach used in various countries to verify
their positions in the corporate world. For instance, in this analysis, there are various factors
considered when handling research analysis. The four broad points include political,
economic and social and technological aspects of the current market structure. The country in
focus is the United States of America. The state is termed as a superpower due to its prowess
in various fields such as politics, economy, politics, sociology and technological
advancements.
PEST
The four components of PEST Analysis
When focusing on each of the elements of the PEST analysis tool, it is important to
understand that these elements have different but unique approaches regarding investment,
entrepreneurship, and other issues. The device gives an in-depth analysis of the situational
transactions based in the United States of America.
Politics
On the political basis, the country has a well-structured system that defends the rule of
law. Political activities such as elections have been fair, free and transparent. The system is
well defined, and the processes involved have the direct influence on the corporate
performance of the country as a whole. When going beyond the border, the country boasts of
a high political power towards policymaking in the global set up. She is one of the veto
members of the United Nations and; therefore, her voice influences many decisions. One of
such decisions includes the agreement that is being brokered by the United States of America
and Iran concerning the latter's involvement in the production of nuclear energy solely meant
for energy production and not for war.
In the political forefront, the United States has faced both criticism and applause
concerning how it handles its matters. For instance, one controversial question regards to the
war on terror in which she has been accused of allegedly using the topic to attack its foreign
competitors in business related agendas such as oil and other trade matters.
Economic
The economy of the United States is termed as stable as she has a high gross domestic
product value per year. The country boasts of a GDP of over 15 trillion US dollars, making it
the largest economic in the world. The economic freedom score for the country is about 76.
PEST
Thus, it is ranked 12th in the global dimension in 2015. It is important to understand that like
many other countries in the world, the nation was worst affected by the economic meltdown
in 2009, where various companies made historic losses. However, the country has overcome
the challenge through various processes, such as investing in wealth creation and the
Obamacare, which focuses much on the health related issues such as the balance of insurance
policies among the American population.
Sociological Aspects
The United States of America has diverse cultural practices and also the demographics
of the population. First, there is a point where the America population is the aging group. The
senior citizens are increasing in number, and, therefore, this meant that over-dependency and,
therefore, more of the profits accrued go towards recurrent expenditure to maintain the older
people whereas the young ones have to acquire job opportunities.
There is an increase in the unemployment rate witnessed in the major cities in the
country. Another issue is the idea of illegal migration into the United States of America.
These challenges are causing political tensions especially regarding it being the primary topic
of the current sociopolitical issues. Racial prejudice is also a sociological threat in the
country, a problem that dates back to the 18th and 19th century.
Technological
In the field of technology, the country has an up to date management systems and also
improved technology. Many computer, the internet and other technical gurus hail from the
United States of America. The security systems are well organized using the tech savvy
equipment thus making it powerful in many industries. Innovation has increased the rate of
employment and also created a basis for the country's economic upsurge. The state is using
PEST
technology in various industries including agriculture, businesses, transport, communication
and mining among others.
Recommendations
With the analysis of the United States using the PEST analysis tool, the industry
chosen was the buying and selling of shares. The country enjoys lots of security, peace,
developmental planning and also better policies. Therefore, the environment is very
competitive; every company wants to have success at their footholds. Therefore, there is the
need to focus on how the country develops and the stock market in general. Through this
strategy, then investing in the stocks may generate enormous profits within a specified period