Threat of New Entrants (Moderate)

New entrants have already begun to flood the market (no K-12)
o edX, Coursera, Dabble, Skillshare, Udemy, and Udacity
Capital requirements to finance a non-profit difficult for new
entrants
o Kahn free to the public, donation financed
o Kahn has Google and Bill Gates Foundation funding

Bargaining Power of Suppliers (Very Small)

-

Relatively small, the supplier of the product is Kahn himself

Non-profit donation financed, suppliers include
o Google
o Bill Gates foundation
o Customers
o Other donors

Threat of Substitutes (Moderate)

-

Professor-made flipped class rooms

Traditional classroom learning
Accredited Institutions

Bargaining Power of Buyers (Small)

-

Kahn is free and provides a means to earn a free education as an

alternative to traditional classroom experience
Backed by Google and Bill Gates
Small bargaining power given no requirement to donate and
numerous other online sources of knowledge

Competitor Rivalry (Very Small)

-

Industry growth is rapidly rising

No true rivals for the K-12 market
Kahn is free and has the support to remain that way