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  • Urp. Plan Marketing

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    Yefry Paredes
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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views1 page

    Urp. Plan Marketing

    Uploaded by

    Yefry Paredes

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PLAN DE MARKETING

    1 orientacin
    1.1 introduccin
    1.2 visin
    1.3 misin
    2 oportunidad
    2.1 situacin
    2.2 objetivos y metas
    3 marketing estratgico
    3.1 consumidor
    3.2 mercado
    3.3 competencia
    3.4 posicionamiento del producto marca
    3.5 aspectos legales
    4 marketing tctico
    4.1 producto
    4.2 precio
    4.3 distribucin
    4.4 promocin
    4.5 publicidad
    5 accin y control
    5.1 resultado econmico financiero

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