Professional Documents
Culture Documents
Introduction to
Multigenre
Writing
Purpose
-persuade, inform, entertain, promote
Motive
Political, artistic, social, cultural
http://onewarart.org/riot_grrrl_manifesto.htm
Use of Words
-short, striking phrases to keep audience attention
Movements
Characteristics of Movements
Unifying Goal
Fixing a Problem in Society
Increasing Knowledge
Change way of Thinking
Spreading new Ideas
Example Continued
Rock and Roll
Shows reluctance to accept new
artistic movements
Invokes a specific feeling in listeners
Different elements combine to create
this art
Publicity
Publicity
Seeks to engage the publics attention in a world that is
already oversaturated with print and electronic messages
(Trimbur 378)
Needs to portray a clear message
Draw in the attention of readers or viewers
Promote a certain understanding or conception of a topic
Methods of Publicity
Poster
Program
Website/Social Media
Invitations
Mass e-mails
Event apparel or items
Billboards
Posters
Definite audience being
targeted
Clear message to present
Appealing design
Use of color, blank space,
text, graphics
Well organized
Impactful
Billboards
Most common form of outdoor publicity
Often located on major roads and
highways
Large and draw attention
Need to be distinguishable
Under a time constraint
Cannot have too much information,
graphic, etc.
Online Publicity
Advocacy
Campaigns
Analysis Activity
Any questions?
Works Cited
Anderson, Michael. "10 Modernist Art Movements." Encyclopaedia Britannica. Encyclopdia Britannica,
n.d. Web. 13 Oct. 2015.
"Billboard Printing." Echod Graphics. N.p., n.d. Web. 07 Oct. 2015.
"Branding, Marketing & Publicity." Hampshire County Council. Hampshire County Council, 23 Aug. 2011. Web. 07 Oct. 2015.
Buckley, Steve. "Association for Progressive Communications." Advocacy Strategies and Approaches: Overview. N.p., n.d. Web. 07 Oct. 2015.
"Citizens Campaign for the Environment - Education and Advocacy in New York and Connecticut for Environmental Protection and Preservation." Citizens Campaign
for the Environment. N.p., n.d. Web. 13 Oct. 2015. <http://www.citizenscampaign.org/>.
"Claire Bloom Authors Book | End 68 Hours of Hunger." End 68 Hours of Hunger. N.p., n.d. Web. 08 Oct. 2015. <http://end68hoursofhunger.org/2014/07/claire-bloomauthors-book/>.
"Federal Minimum Wage." N.p., n.d. Web. 7 Oct. 2015. <http://www.raisetheminimumwage.com/pages/federal-minimum-wage>.
"Effective Poster Design." University of Guelph Teaching Support Services. University of Guelph, n.d. Web. 07 Oct. 2015.
Hwang, Johye, Yoo-Shik Yoon, and No-Hyeun Park. "Science Direct." Structural Effects of Cognitive and Affective Reponses to Web Advertisements, Website and Brand
Attitudes, and Purchase Intentions: The Case of Casual-dining Restaurants. Kyung Hee University, 5 Mar. 2011. Web. 08 Oct. 2015.