NEW QUILL PRESS

MARKETING PLAN:
Title: Gods in the Ground
Author: Addison Stump
Contact Info: adstump@gmail.com, (201) 798-8999
MARKETING PLAN:
Book Description:
After a midnight tryst by the Cheyenne River, Awan finds herself pregnant. Nauseous and
fatigued, the Sioux high school student hides in her room. But when her hair starts falling
out in clumps, she realizes something else might be wrong. Three days later, radiation
warning signs are placed on the River. She is one of the many people poisoned by the toxic
waste flowing through the Sioux water source.
Awans story is one of many. The destruction and poisoning of Native American reservations
is nothing new. Uranium mining and unregulated chemical pollution has been going on
since the 1960s. This 75,000-word creative nonfiction manuscript entitled Gods in the Ground
tells Awans and others stories in the style of Louise Erdrichs The Round House and Timothy
Egans Short Nights of the Shadow Catcher. Through firsthand interviews and photographs,
supplemented by a historical look at the Cheyenne Nations ancient appreciation for deities
of the earth, Gods in the Ground seeks to raise awareness and give voice to a demographic that
has been neglected and abused throughout our history.
Category: Creative Nonfiction
Format: Trade Paperback
Illustrator: n/a
Illustrations # (color/b&w): Photographs
Trim Size: 5.5 x 8.5"
Page Count: 403
Imprint: n/a
Warehouse Date:
Pub Date: Spring 2016
ISBN13: 978-1-932010-79-4 Print
978-1-932010-80-0 Ebook
List Price: Print, $15.95 US/$17.95 CAN
Ebook $6.99 US/CAN 4.99GBP
Print Run: 5,000-7,000
Book Code Book Title Abbreviation: GG
BISAC codes:

 BISAC category code

SOC021000
SOCIAL SCIENCE / Ethnic Studies / Native American Studies

BISAC category code

HIS028000
HISTORY / Native American

BISAC category code

POL044000
POLITICAL SCIENCE / Public Policy / Environmental Policy

BISAC category code

POL068000
POLITICAL SCIENCE / Public Policy / Energy Policy

BISAC category code

POL038000
POLITICAL SCIENCE / Public Policy / Cultural Policy

Edition: First
Other books by author:
n/a
Comparable Titles:
The Round House, Louise Erdrich, $9.51,paperback, 368 pages, ISBN 978-0062065254,
Reprint edition 9/24/2013, HarperCollins Publishers
One Sunday in the spring of 1988, a woman living on a reservation in North
Dakota is attacked. The details of the crime are slow to surface because Geraldine
Coutts is traumatized and reluctant to relive or reveal what happened, either to the
police or to her husband, Bazil, and thirteen-year-old son, Joe. In one day, Joe's life is
irrevocably transformed. He tries to heal his mother, but she will not leave her bed
and slips into an abyss of solitude. Increasingly alone, Joe finds himself thrust
prematurely into an adult world for which he is ill prepared. While his father, a tribal
judge, endeavors to wrest justice from a situation that defies his efforts, Joe becomes
frustrated with the official investigation and sets out with his trusted friends, Cappy,
Zack, and Angus, to get some answers of his own. Their quest takes them first to the
Round House, a sacred space and place of worship for the Ojibwe. And this is only the
beginning. (Barnes and Noble summary)
Short Nights of the Shadow Catcher: The Epic Life and Immortal Photographs of Edward
Curtis, Timothy Egan, $11.03, paperback, 370 pages, ISBN 9780544102767, 8/6/2013,
Houghton Mifflin Harcourt
Edward Curtis was charismatic, handsome, a passionate mountaineer, and a
famous portrait photographer, the Annie Leibovitz of his time. He moved in rarefied
circles, a friend to presidents, vaudeville stars, leading thinkers. But when he was
thirty-two years old, in 1900, he gave it all up to pursue his Great Idea: to capture on
film the continents original inhabitants before the old ways disappeared. Curtis
spent the next three decades documenting the stories and rituals of more than eighty
North American tribes. It took tremendous perseverance ten years alone to
persuade the Hopi to allow him to observe their Snake Dance ceremony. And the

undertaking changed him profoundly, from detached observer to outraged advocate.

Curtis would amass more than 40,000 photographs and 10,000 audio recordings, and
he is credited with making the first narrative documentary film. In the process, the
charming rogue with the grade school education created the most definitive archive
of the American Indian. (Barnes and Noble summary)
Fractured Land: The Price of Inheriting Oil, Lisa Westberg Peters, $14.99, paperback, 240
pages, ISBN 9780873519526, 10-1-2014, Minnesota Historical Society Press
What does an environmentalist do when she realizes she will inherit mineral
rights and royalties on fracked oil wells in North Dakota? How does she decide
between financial security and living as a committed conservationist who wants to
leave her grandchildren a healthy world? After her fathers death, Lisa Westberg
Peters investigates the stories behind the leases her mother now holds. She learns
how her grandfather's land purchases near Williston in the 1940s reflect four
generations of creative risk-taking in her fathers Swedish immigrant family. She
explores the ties between frac sand mining on the St. Croix River and the halting,
difficult development of North Dakotas oil, locked in shale two miles down and
pursued since the 1920s. And then there are the surprising and immediate
connections between the development of North Dakota oil and Peterss own life in
Minneapolis. (Barnes and Noble summary)
The Longest Trail: Writings on American Indian History, Culture, and Politics, Alvin M.
Josephy, Jr., $12.01, paperback, 544 pages, ISBN 9780345806918, 10-27-2015, Knopf
Doubleday Publishing Group
Alvin Josephy Jr.s groundbreaking, popular books and essays advocated for a
fair and true historical assessment of Native Americans, and set the course for
modern Native American studies. This collection, which includes magazine articles,
speeches, a white paper, and introductions and chapters of books, gives a generous
and reasoned view of five hundred years of Indian history in North America from
first settlements in the East to the long trek of the Nez Perce Indians in the
Northwest. The essays deal with the origins of still unresolved troubles with treaties
and territories to fishing and land rights, and who should own archeological finds, as
well as the ideologies that underpin our Indian policy. Taken together the pieces give
a revelatory introduction to American Indian history, a history that continues both to
fascinate and inform.
House of Rain: Tracking a Vanished Civilization Across the American Southwest, Craig
Childs, $13.59, paperback, 512 pages, ISBN 9780316067546, 7-3-2008, Little, Brown and
Company
In this landmark work on the Anasazi tribes of the Southwest, naturalist Craig
Childs dives head on into the mysteries of this vanished people. The various tribes
that made up the Anasazi people converged on Chaco Canyon (New Mexico) during
the 11th century to create a civilization hailed as "the Las Vegas of its day," a
flourishing cultural center that attracted pilgrims from far and wide, and a vital
crossroads of the prehistoric world. By the 13th century, however, Chaco's vibrant
community had disappeared without a trace. Was it drought? Pestilence? War?
Forced migration, mass murder or suicide? Conflicting theories have abounded for

years, capturing the North American imagination for eons. (Barnes and Noble
summary)
The New Resource Wars: Native Struggles Against Multinational Corporations, Al Gedicks,
$17.99, paperback, 250 pages, ISBN 9781551640006, 7-1-1994, Black Rose Books
Gedicks paints a disturbing picture of the current environmental crisis, but
points to hopeful signs of resistance and coalition that could successfully block
multinational corporations' resources colonization of native lands. (Goodreads
summary)
Broken Landscape: Indians, Indian Tribes, and the Constitution, Frank Pommersheim,
$26.95, paperback, 424 pages, ISBN 9780199915736, 3-1-2012, Oxford University Press
Broken Landscape is a sweeping chronicle of Indian tribal sovereignty under
the United States Constitution and the way that legal analysis and practice have
interpreted and misinterpreted tribal sovereignty since the nation's founding. The
Constitution formalized the relationship between Indian tribes and the United States
governmenta relationship forged through a long history of war and land
usurpationwithin a federal structure not mirrored in the traditions of tribal
governance. Although the Constitution recognized the sovereignty of Indian nations,
it did not safeguard tribes against the tides of national expansion and exploitation. As
Broken Landscape demonstrates, the federal government has repeatedly failed to
respect the Constitution's recognition of tribal sovereignty. Instead, it has favored
excessive, unaccountable authority in its dealings with tribes. The Supreme Court has
strayed from its Constitutional roots as well, consistently issuing decisions over two
centuries that have bolstered federal power over the tribes. (Barnes and Noble
summary)
All Indians Do Not Live in Teepees, Catherine C. Robbins, $24.28, paperback, 408 pages,
ISBN 9780803239739, 10-1-2011, University of Nebraska Press
Both a tribute to the unique experiences of individual Native Americans and a
celebration of the values that draw American Indians together, All Indians Do Not Live
in Teepees (or Casinos) explores contemporary Native life. Based on personal
experience and grounded in journalism, this story begins with the repatriation of
ancestral remains to the Pueblo peoples of New Mexico. The 1999 return to Pecos of
the skeletal remains of two thousand bodies excavated during an archaeological
expedition nearly a century earlier was the largest repatriation in American history.
In a united, purposeful, and energizing quest, the Pecos and Jemez Indians brought
their ancestors home. This event, along with subsequent repatriations, has
accelerated similar momentum across much of Native America. (Barnes and Noble
summary)
Dangerous Spirits: The Windigo in Myth and History, Shawn Smallman, $16.97, paperback,
224 pages, ISBN 9781772030327, 4-23-2015, Greystone Books
In the traditional Algonquian world, the windigo is the spirit of selfishness,
which can transform a person into a murderous cannibal. Native peoples over a vast
stretch of North Americafrom Virginia in the south to Labrador in the north, from
Nova Scotia in the east to Minnesota in the westmdash; believed in the windigo, not

only as a myth told in the darkness of winter, but also as a real danger. Drawing on
oral narratives, fur traders journals, trial records, missionary accounts, and
anthropologists' field notes, this book is a revealing glimpse into indigenous beliefs,
cross-cultural communication, and embryonic colonial relationships. It also ponders
the recent resurgence of the windigo in popular culture and its changing meaning in
a modern context. (Barnes and Noble summary)
Audiences:
Adults interested in Native American cultures and issues
Native American readers
Readers looking for a book concerning environmental policy and Native rights
Fans of Louis Erdrich, Timothy Egan, Catherine C. Robbins, Frank Pommersheim, and
Al Gedicks
Readers interested in novels with a focus on ecology or geography.
Colleges
Libraries, specifically Dartmouth
Societies and Organizations:
Addison has several professors of Native American culture who she can get in contact
with
Addison has relations with the First Nations Development Institute, having worked
with them through her job with the Policy Center
Addisons own alma mater library in Dartmouth would also be interested in getting
more books on Native American culture
The Nature Conservancy
The Wilderness Society
Environmental Media Association
Markets:
Regions with prominent Native American presence/historical context
Colleges
Airport bookstores
East coast retailers
Author resources:
Website
Twitter account
Instagram
Personal blog
Related topics to this book:
Environmental policy
Native American rights
Natural resources management
Strongest selling feature(s):

 Addison spent three years I spent three years on the Wampanoag and Bay Mills
Reservations, studying cultures and compiling research for a Ph.D. During that time I
taught at elementary and middle schools and became very close with the members of
those communities.
Book identifies relevant issues in Native American land rights and environmental
issues, and gives a voice to a frequently neglected and exploited demographic.
Special emphasis as:
(x) Text Book
(x) Trade Book
() Professional Book
(x) Library Book
() Direct Mail
() Other
() Text Adoption Courses
STRATEGY/TACTICS:
Solicit reviews from targeted national and regional media
Review copies to major media (Publishers Weekly, ALA, etc.)
Regional magazines and newspapers
East coast publications
Book blogs: Native American, environmental policy
Coordinated social media campaign
Book giveaways
E-book pricing discounts with associated holidays
Designated hashtag: #godsinthegroud
Co-promote with Native American events and gatherings
Handout w/ book cover, synopsis
Events and Launch:
New England Book Festival
New York Book Festival
Indigenous Book Festival at UNM
Wisconsin Book Festival
Los Angeles Times Festival of Books
Baltimore Book Festival
Wordstock
Stores:
Portland:
Book Culture - 450 Columbus Ave New York, NY 10024, 212-595-1962,
http://www.bookculture.com
The Astoria Bookshop 31-29 31st St Queens, NY 11106, 718-278-2665,
http://www.astoriabookshop.com
Posman Books - 30 Rockefeller Plz New York, NY 10112, 212-489-9100,

http://posmanbooks.com
Strand Bookstore 828 Broadway New York, NY 10003, 212-473-1452,
http://www.strandbooks.com
Powells - 1005 W Burnside Portland, OR 97209, 503-228-4651,
http://www.powells.com
Awards to apply for:
National Book Award
Native Writers Circle of the Americas
The American Book Awards
PEN/Faulkner Foundation Award
National Book Critic Circle Award
Media:
Industry Publications:
Publisher's Weekly
Library Journal
Shelf Awareness
School Library Journal
Magazines:
Scientific American
The Nature Conservancy
Nature
Sierra Magazine
National Geographic Magazine
Outside Magazine
The Atlantic
Harpers Magazine
The New Yorker
Mother Jones Magazine
The Christian Science Monitor
Smithsonian Magazine
Tin House
TIME
Newspapers:
Seattle Times
Boston Globe
O, The Oprah Magazine
Washington Post
San Francisco Chronicle
USA Today
Los Angeles Times

Baltimore Sun
Chicago Sun Times
Philadelphia Inquirer
Washington Times
Portland Tribune
Seattle Weekly
Seattle Medium
New York Times
Washington Post Book World
Chicago Tribune

Online Media:
Huffington Post Books
Harvard Review Online
Harvard Book Review
New England Review
The Massachusetts Review
Kenyon Review
Tin House
Booklist
New York Times Book Review
Goodreads
USA Book News
Barnes and Noble Review
Blogs:

American Indian Library Association

Native Reader
Bibliodaze
Navigating the Slush Pile
Book Geek Confessions
Shelf Awareness

Radio:

NPR All Things Considered

NPR Morning Edition
NPR Fresh Air
OPB State of Wonder
OPB Think Out Loud