VOODOO VAN FOOD TRUCK REBRANDING

Shiia Ho

Reasearch

Voodoo Van hosts a cosmic take on food

from the 4 corners of America. Their menu
features items like battered and fried green
beans and a sandwich consisting of Niman
Ranch skirt steak marinated and topped with
cole slaw. They also offer options that include
none of the meat and all of the balls.

Word Lists
Word Lists
& Personas
& Personas
Gothic
cool
religious
minority(small group)
vintage
tribe
B & W

deep fried (oil)

checkboard pattern
skull
scary
mysterious
tattoo
Totems

script fonts
ornate(decorated)
addicted
juicy
florid patterns
Dark
Medal(Music)

Target market
Young people who loves rock n roll music and fast food,
casual lifestyle;
travelers from other states who miss their hometown foods
(voodoo van makes food of various flavors from four corners
of America).

Logo Design
Drafts

original

Logo Design
Final Version

B&W

Color

Stationary

2250 Jerrold Ave, Suite 11

San Francisco, CA 94117
415-341-7203
voodoovan@gmail.com

2250 Jerrold Ave, Suite 11

San Francisco, CA 94117
415-341-7203

Stationary

John Doe
chief cook
voodoovan@gmail.com

2250 Jerrold Ave, Suite 11

San Francisco, CA 94117
415-341-7203

AD Campaign
Design

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Rock d !!!
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Rock d !!!
u
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ta

World famous Juju balls

Cucumber Soda

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Rock d !!!
bu
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Marinated Steak Sando

AD Campaign
Environment

Storefront
Signage

Storefront
Food Truck

Storefront
Food Truck

Packaging

THANK YOU
Shiia Ho

shiiadesigner.com