David Stephenson, Brittany Anderson, & Whitney Hill

Mission Statement
Work Hard, Play Harder

I. Goals/Objectives

Open in Spring 2017

Secure local support

Provide excellent
customer service

Buy and serve local

Get involved with

community

Keep food cost < 40% of

revenue

Open franchises in 3 years

Increase sales 20%
annually

I. Organizational Chart

I. Products and Services

Professional athlete
appearances

Tailgating

Catering

Charity Nights

Happy hour

Wireless Ordering

Live sports on 30+ TV's &

15ft video board
Open for lunch
Event room
Gift shop
State-of-the-art 360 full
service staffed bar

I. Location
of Business

Cobb County
New Atlanta Braves
Stadium/
Entertainment
Complex
14 miles NW of
Turner Field
NW corner of I-75
and I-285
intersection

I. Projected Layout

2014 Formed Partnership

2015 Employed
Contractors

2016 Register with

Environmental Health
Services

2016 Apply for local

licenses and permits,
secure insurance and pay
taxes

2016 aply for business

license and obtain an
employer identification
number with the IRS

March/April 2017 Grand

Opening

I. Timeline

2014-2017

II. Marketing

Goal is to effectively market to the Atlanta area

our new sport bar business.

By implementing various services, products,

advertising, community outreach programs, and

special events we hope to become a successful
business within our first year.

II. Customers

Target Customers

Sports Fan

Ages of 18-45
Atlanta Area
Out-of-State customers

II. Product/Service Features

Live Sports/sport related

programming on 30+
televisions

Lunch Prices 11:00AM3:00PM ($8-$12)

Event/Casino Room
($250/hr.)

200ft Wrap Around Bar

Professional Athlete
autograph signings
( various)

Tailgating ($1500 fee)

Catering

Happy Hour 4:00PM-6:00PM

Gift Shop
iPad wireless ordering

II. Public Relations

Grand Opening

Around Opening Day

Local Sports Radio

Discounts & Door Prizes

World Series

Food/Drink Discounts

Door Prizes

Fantasy Baseball League Winners

Super Bowl

Casino Room

Fantasy Football League Winners

Discounts

II. Marketing Timeline

Direct Competitors

The Sound Table- This is a bar that opens daily they also provide
live entertainment with DJs and live performers. There times vary
depending on what day of the week it is.

The Earl- Located around the downtown Atlanta area this is a place
that focuses more on local music to play in their area. Also they
have a lounge for people to come relax as the listen to music.

Whiskey Blue- provides an outside view of the city with lounge

area to sit outside can also provide a variety of special drinks and
music. They are also located around the Atlanta area and top floor
view.

Indirect Competitors

Clays Sports Caf- This venue provides a more family

friendly environment for people to come enjoy while

being able to buy a drink and watch the games.
Stats- Serves food and drinks while allowing people to

come in and watch the sporting games in safer

environment than a bar would provide.
Hudson Grille- Serves food and drinks with TVs spread

out so that one may watch the games in a friendlier

environment.

Operating Procedures Summary

We will operate on a daily basis as times will vary depending on the day
of the week it is.

On weekends there will be bands plays and performances so that t

people may come in and watch.

We will also be serving drinks at all times of time the day but there will
be a limit to how much an individual can drink.

There will be a no tolerance of unacceptable behavior for if there is a

scene made they will be asked to leave by security.

We will operate on daily basis with bartenders, servers security and two
main mangers to handle any problems that may arise on a daily basis.

Continued

There will also be strict procedures when it comes to ID

and making sure that everyone inside is of the age of

21.
We all also have signage posted on daily basis about

drinking limits and us holding no responsibility so we can

have all procedures in place of a potential accident.

At all times there will be at least 1 owner present in the

bar to handle an unforeseeable problem that could come
about.

Planning and development, day to

day operations and rules/procedures

We will set into plan on alcohol limits and procedure there will
be cards each individual will receive and will be punched when
a drink is bought and after so many the holes in the card there
will be no more drinks sold to the individual.

When checking Ids to enter the staff will be trained properly to

make sure only people of 21 years or older are allowed in.

We will put all employees into our own program of how to deal
with rowdy customers and the steps they should follow when
doing so. We will put them in real life situations to see how
they handle them.

Continued

How to effectively and efficiently clean the areas

after people leave and after the bar closes. We will

go through a day training to show them the proper
ways of cleaning. This is a big issue as sometimes
places are shut down due to cleanness.
We will also develop a program for employees to

make drinks and the proper ways of making mixed

drinks and other special drinks.

Rules for Clients

Must be 21or older to enter the bar

Each customer will be provided with a card so that

we may keep up with the intake alcohol that you

must keep up with
Violence is unacceptable you will be kicked out if

involved
No outside alcohol is allowed inside

Continued

Must wear shoes, shirts and be clothed

Treat all employees and guest with respect

Operations

Our day to day operations will be opened Sunday

through Thursday from 2pm to 12am and Friday

and Saturday from 2pm to 3am.

Fridays and Saturdays there will be bands playing

all night and Sundays will be catered to sport of
the particular season it is.

On 2 Thursday nights each month we will have a

special band come play at night.

Continued

Mondays during football season will be catered to

Sunday night football and Mondays will be catered to
Monday night football.

What the main sport is at the time will be what is

catered to during the week.

Also on every Wednesday which will be a slow day we

will offer discount tickets to Atlanta sporting teams
upon so much money spent that night in the bar.

V. Personnel

Successful people need more than comprehensive

job descriptions, they need qualified people.

Skybox specializes on the happiness and

satisfactory of the customers.

We understand all the downfalls, and setbacks of

our business, but it is a risk we are willing to take.

V. Personnel

The philosophy of business considers the

fundamental principles that underlie the

information and operation of a business
enterprise.
Skybox Bar strives to premier sports theme

restaurant in the South.

Our goal is to be a step ahead of the competition.

V. Personnel

We want out customers to have more fun during their

leisure time.

We provide more televisions with more sporting events than

anywhere else in the region.

We provide state-of-the-art table-top audio control at each

table so the customer can listen to the selected program of
his or her choice without interference from background noise.

We combine menu selection, atmosphere, ambiance, and

service to create a sense of "place" in order to reach our goal
of over-all value in a dining/entertainment experience.

VI. Financial

VI. Financial

A total of $860,000 for start up costs.

Everyone who will be a part of Skybox will be an asset to our

business.
Its understandable that all employees may not remain

employed.

Its also understandable that some investors may not want to

contribute anymore.

Our hopes are that we may gain and maintain as much support

as possible.

VI. Financial

Some examples of the financials would go towards our employee

positions such as:

CFO (Chief Financial Officer)- supervises the finance unit and reports directly
to the CEO and directly assists the COO on all tactical matters as they relate
budget, management cost, benefit analysis, forecasting needs, and the
securing of new funding. Salary will vary from $105,000-$115,000

Bartender- purpose is to interact with our guests and ensure they have a great
experience while dining at the sports bar. Salary will be $2.13 a hour including
tips.

Security- responsibilities of security is to protect customers and employees,

make sure everything goes accordingly, resolve any conflict at all times, make
sure employees and customers feel safe in the environment, and make sure
everyone remains satisfied. Salary will start at $11.25 a hour, raises are
available.